Question 1

Which of the following are multi-phrase search queries?

Accepted Answer

A) Trackbacks. 
B) Long tail keywords. 
C) Plug-ins. 
D) Linkwheels. 
E) Hooks. 
A) Trackbacks. 
B) Long tail keywords. 
C) Plug-ins. 
D) Linkwheels. 
E) Hooks. B

Question 2

Which of the following do search engine marketers call the space on the screen where listings are virtually guaranteed to be viewed?

Accepted Answer

A) Golden triangle. 
B) Contrary hook. 
C) Gateway page. 
D) Hook. 
E) Heading tag. 
A) Golden triangle. 
B) Contrary hook. 
C) Gateway page. 
D) Hook. 
E) Heading tag. A

Question 3

The social publishing zone includes which of the following channels?

Accepted Answer

A) Blogs. 
B) Media sharing sites. 
C) Microblogs. 
D) Information and news networks. 
E) All of the above. 
A) Blogs. 
B) Media sharing sites. 
C) Microblogs. 
D) Information and news networks. 
E) All of the above. E

Question 4

Which of the following completes the sentence,'A ___________ creates site maps so that every page is linked to every other page and search engine bots can crawl every page'?

Accepted Answer

A) White hat. 
B) Web crawler. 
C) Black hat. 
D) Golden triangle. 
E) Gray hat. 
A) White hat. 
B) Web crawler. 
C) Black hat. 
D) Golden triangle. 
E) Gray hat.

Question 5

Which of the following best describes a heading tag?

Accepted Answer

A) Code embedded in a web page. 
B) An HTML tag that defines the page's title. 
C) An HTML tag that is used to section and describe content. 
D) Your headline,i.e.the main indicator of your page's content. 
E) The website address. 
A) Code embedded in a web page. 
B) An HTML tag that defines the page's title. 
C) An HTML tag that is used to section and describe content. 
D) Your headline,i.e.the main indicator of your page's content. 
E) The website address.

Question 6

Which of the following completes the sentence,'_________ ensures that a company's own sites link to each other in sequence and then back to the original site'?

Accepted Answer

A) Stuffing. 
B) Cloaking. 
C) Indexing. 
D) Hooking. 
E) Three-way linking. 
A) Stuffing. 
B) Cloaking. 
C) Indexing. 
D) Hooking. 
E) Three-way linking.

Question 7

Which of the following completes the sentence,'_______ links are ones in which a company pays a search engine to list as part of related search results'?

Accepted Answer

A) Counterfeit. 
B) Three-way. 
C) Organic. 
D) Dynamic. 
E) Sponsored. 
A) Counterfeit. 
B) Three-way. 
C) Organic. 
D) Dynamic. 
E) Sponsored.

Question 8

Which of the following completes the sentence,' In a linkwheel,________ are considered the "hubs" and _______ are considered the "spokes"'?

Accepted Answer

A) targeted pages;links pages 
B) links pages;targeted pages 
C) brands;links pages 
D) search engines;consumers 
E) consumers;brands 
A) targeted pages;links pages 
B) links pages;targeted pages 
C) brands;links pages 
D) search engines;consumers 
E) consumers;brands

Question 9

Which process makes it more likely for content on a specific social media platform to be more visible and linkable in online communities?

Accepted Answer

A) Cultural co-creation. 
B) Linkbaiting. 
C) Social media optimization. 
D) Sockpuppeting. 
E) Three-way linking. 
A) Cultural co-creation. 
B) Linkbaiting. 
C) Social media optimization. 
D) Sockpuppeting. 
E) Three-way linking.

Question 10

The Serta mattress company might create an article entitled '5 Methods to Ensure a Restful Night's Sleep'.This would be an example of which of the following hooks?

Accepted Answer

A) Resource. 
B) Contrary. 
C) Humor. 
D) Giveaway. 
E) Research. 
A) Resource. 
B) Contrary. 
C) Humor. 
D) Giveaway. 
E) Research.

Question 11

What does link juice describe?

Accepted Answer

A) Link quality. 
B) A site's members. 
C) Link quantity. 
D) A site's content. 
E) A site's brand equity. 
A) Link quality. 
B) A site's members. 
C) Link quantity. 
D) A site's content. 
E) A site's brand equity.

Question 12

Which of the following best describes a resource hook?

Accepted Answer

A) Refers to content written with the intent to be helpful to the target audience. 
B) Refutes some accepted belief. 
C) Is designed to show that the content will entertain. 
D) Promises something for free. 
E) Offers a claim about something of interest. 
A) Refers to content written with the intent to be helpful to the target audience. 
B) Refutes some accepted belief. 
C) Is designed to show that the content will entertain. 
D) Promises something for free. 
E) Offers a claim about something of interest.

Question 13

Which of the following best describes a meta tag?

Accepted Answer

A) Code embedded in a web page. 
B) An HTML tag that defines the page's title. 
C) An HTML tag that is used to section and describe content. 
D) Your headline,i.e.the main indicator of your page's content. 
E) The website address. 
A) Code embedded in a web page. 
B) An HTML tag that defines the page's title. 
C) An HTML tag that is used to section and describe content. 
D) Your headline,i.e.the main indicator of your page's content. 
E) The website address.

Question 14

The lowest step of the value ladder is also known as which of the following?

Accepted Answer

A) Pillar. 
B) Authority-building. 
C) Original. 
D) Filler. 
E) Flagship. 
A) Pillar. 
B) Authority-building. 
C) Original. 
D) Filler. 
E) Flagship.

Question 15

Which type of content refers to seminal pieces of work that help to define a phenomenon or shape the way people think about something for a long time?

Accepted Answer

A) Flagship content. 
B) Reposted content. 
C) Filler content. 
D) Retweeted content. 
E) Secondhand content. 
A) Flagship content. 
B) Reposted content. 
C) Filler content. 
D) Retweeted content. 
E) Secondhand content.

Question 16

Which of the following hooks is exemplified by the DietBlog's post called,'Obese Skunk Cuts Out Bacon Sandwiches'?

Accepted Answer

A) Resource. 
B) Contrary. 
C) Humor. 
D) Giveaway. 
E) Research. 
A) Resource. 
B) Contrary. 
C) Humor. 
D) Giveaway. 
E) Research.

Question 17

Which of the following may include opinions,advice and art,and is considered the unit of value in a social community?

Accepted Answer

A) A dollar. 
B) A friend. 
C) Content. 
D) Reputation. 
E) Identity. 
A) A dollar. 
B) A friend. 
C) Content. 
D) Reputation. 
E) Identity.

Question 18

Which of the following completes the sentence,'Keyword _______ is referred to as the insertion of a superficially large number of keywords throughout a site's content and tags'?

Accepted Answer

A) Stuffing. 
B) Cloaking. 
C) Indexing. 
D) Hooking. 
E) Three-way linking. 
A) Stuffing. 
B) Cloaking. 
C) Indexing. 
D) Hooking. 
E) Three-way linking.

Question 19

Which of the following best describes a contrary hook?

Accepted Answer

A) Refers to content written with the intent to be helpful to the target audience. 
B) Refutes some accepted belief. 
C) Is designed to show that the content will entertain. 
D) Promises something for free. 
E) Offers a claim about something of interest. 
A) Refers to content written with the intent to be helpful to the target audience. 
B) Refutes some accepted belief. 
C) Is designed to show that the content will entertain. 
D) Promises something for free. 
E) Offers a claim about something of interest.

Question 20

Which of the following would be included in an editorial calendar?

Accepted Answer

A) Schedule for publication. 
B) Identification of relevant topics. 
C) Publication venues. 
D) Types of content. 
E) All of the above. 
A) Schedule for publication. 
B) Identification of relevant topics. 
C) Publication venues. 
D) Types of content. 
E) All of the above.

Which of the following are multi-phrase search queries?

Which of the following do search engine marketers call the space on the screen where listings are virtually guaranteed to be viewed?

The social publishing zone includes which of the following channels?

Which of the following completes the sentence,'A ___________ creates site maps so that every page is linked to every other page and search engine bots can crawl every page'?

Which of the following best describes a heading tag?

Which of the following completes the sentence,'_________ ensures that a company's own sites link to each other in sequence and then back to the original site'?

Which of the following completes the sentence,'_______ links are ones in which a company pays a search engine to list as part of related search results'?

Which of the following completes the sentence,' In a linkwheel,__ are considered the "hubs" and _ are considered the "spokes"'?

Which process makes it more likely for content on a specific social media platform to be more visible and linkable in online communities?

The Serta mattress company might create an article entitled '5 Methods to Ensure a Restful Night's Sleep'.This would be an example of which of the following hooks?

What does link juice describe?

Which of the following best describes a resource hook?

Which of the following best describes a meta tag?

The lowest step of the value ladder is also known as which of the following?

Which type of content refers to seminal pieces of work that help to define a phenomenon or shape the way people think about something for a long time?

Which of the following hooks is exemplified by the DietBlog's post called,'Obese Skunk Cuts Out Bacon Sandwiches'?

Which of the following may include opinions,advice and art,and is considered the unit of value in a social community?

Which of the following completes the sentence,'Keyword _______ is referred to as the insertion of a superficially large number of keywords throughout a site's content and tags'?

Which of the following best describes a contrary hook?

Which of the following would be included in an editorial calendar?

The Horizontal Revolution

Strategic Planning With Social Media

Social Consumers

Digital Communities

Social Communities

Social Entertainment

Social Commerce

Social Media for Consumer Insight

Social Media Metrics

Filters

Exam 6: Social Publishing

Which of the following are multi-phrase search queries?

Which of the following do search engine marketers call the space on the screen where listings are virtually guaranteed to be viewed?

The social publishing zone includes which of the following channels?

Which of the following completes the sentence,'A ___________ creates site maps so that every page is linked to every other page and search engine bots can crawl every page'?

Which of the following best describes a heading tag?

Which of the following completes the sentence,'_________ ensures that a company's own sites link to each other in sequence and then back to the original site'?

Which of the following completes the sentence,'_______ links are ones in which a company pays a search engine to list as part of related search results'?

Which of the following completes the sentence,' In a linkwheel,________ are considered the "hubs" and _______ are considered the "spokes"'?

Which process makes it more likely for content on a specific social media platform to be more visible and linkable in online communities?

The Serta mattress company might create an article entitled '5 Methods to Ensure a Restful Night's Sleep'.This would be an example of which of the following hooks?

What does link juice describe?

Which of the following best describes a resource hook?

Which of the following best describes a meta tag?

The lowest step of the value ladder is also known as which of the following?

Which type of content refers to seminal pieces of work that help to define a phenomenon or shape the way people think about something for a long time?

Which of the following hooks is exemplified by the DietBlog's post called,'Obese Skunk Cuts Out Bacon Sandwiches'?

Which of the following may include opinions,advice and art,and is considered the unit of value in a social community?

Which of the following completes the sentence,'Keyword _______ is referred to as the insertion of a superficially large number of keywords throughout a site's content and tags'?

Which of the following best describes a contrary hook?

Which of the following would be included in an editorial calendar?

The Horizontal Revolution

Strategic Planning With Social Media

Social Consumers

Digital Communities

Social Communities

Social Entertainment

Social Commerce

Social Media for Consumer Insight

Social Media Metrics

Filters

Which of the following completes the sentence,' In a linkwheel,__ are considered the "hubs" and _ are considered the "spokes"'?