Question 1

Which of the following use web properties (i.e. ,links pages)to send one link to the home site and another link to the next property?

Accepted Answer

A) Trackbacks. 
B) Long tail keywords. 
C) Plug-ins. 
D) Linkwheels. 
E) Hooks. 
A) Trackbacks. 
B) Long tail keywords. 
C) Plug-ins. 
D) Linkwheels. 
E) Hooks.

Question 2

Which of the following best describes an urban legend?

Accepted Answer

A) Objective and unbiased. 
B) Paid consumer content. 
C) Planted by organizations to masquerade as original material that an actual consumer posted. 
D) The proliferation of untruths and exaggerations. 
E) A direct request in a marketing message for a specific behavior. 
A) Objective and unbiased. 
B) Paid consumer content. 
C) Planted by organizations to masquerade as original material that an actual consumer posted. 
D) The proliferation of untruths and exaggerations. 
E) A direct request in a marketing message for a specific behavior.

Question 3

Which of the following would not be a component of an off-site social media optimization tactic?

Accepted Answer

A) Social news. 
B) RSS feed. 
C) Microblog posts. 
D) Social media press releases. 
E) Social bookmarking. 
A) Social news. 
B) RSS feed. 
C) Microblog posts. 
D) Social media press releases. 
E) Social bookmarking.

Question 4

Which of the following terms refers to how individuals,acting as editors,determine what material is disseminated throughout the community as well as the value ratings associated with the material?

Accepted Answer

A) Media democratization. 
B) Three-way linking. 
C) Urban legends. 
D) Search engine optimization. 
E) Sockpuppeting. 
A) Media democratization. 
B) Three-way linking. 
C) Urban legends. 
D) Search engine optimization. 
E) Sockpuppeting.

Question 5

Which of the following types of pillar posts is the most popular type posted?

Accepted Answer

A) 'How-to' article. 
B) Definition article. 
C) Glossary article. 
D) Theory article. 
E) List article. 
A) 'How-to' article. 
B) Definition article. 
C) Glossary article. 
D) Theory article. 
E) List article.

Question 6

Which of the following completes the sentence,'A _________ places keywords in hidden text by making the font color of keywords the same color as the page background'?

Accepted Answer

A) White hat. 
B) Web crawler. 
C) Black hat. 
D) Golden triangle. 
E) Gray hat. 
A) White hat. 
B) Web crawler. 
C) Black hat. 
D) Golden triangle. 
E) Gray hat.

Question 7

Which of the following types of content is encouraged by the chance to win a contest or receive free merchandise?

Accepted Answer

A) Counterfeit. 
B) Sponsored. 
C) Commercial. 
D) Incentivized. 
E) Organic. 
A) Counterfeit. 
B) Sponsored. 
C) Commercial. 
D) Incentivized. 
E) Organic.

Question 8

Which of the following best describes a sponsored conversation?

Accepted Answer

A) Objective and unbiased. 
B) Paid consumer content. 
C) Planted by organizations that masquerades as original material an actual consumer posted. 
D) The proliferation of untruths and exaggerations. 
E) A direct request in a marketing message for a specific behavior. 
A) Objective and unbiased. 
B) Paid consumer content. 
C) Planted by organizations that masquerades as original material an actual consumer posted. 
D) The proliferation of untruths and exaggerations. 
E) A direct request in a marketing message for a specific behavior.

Question 9

Which of the following completes the sentence,'__________ is defined as a '"marketing technique of creating and distributing valuable,relevant and consistent content to attract and acquire a clearly defined audience,with the objective of driving profitable customer action"'?

Accepted Answer

A) Social media marketing. 
B) Content marketing. 
C) Published content. 
D) Media content. 
E) Marketing communications. 
A) Social media marketing. 
B) Content marketing. 
C) Published content. 
D) Media content. 
E) Marketing communications.

Question 10

Which of the following best describes an editorial message?

Accepted Answer

A) Objective and unbiased. 
B) Paid consumer content. 
C) Planted by organizations to masquerade as original material that an actual consumer posted. 
D) The proliferation of untruths and exaggerations. 
E) A direct request in a marketing message for a specific behavior. 
A) Objective and unbiased. 
B) Paid consumer content. 
C) Planted by organizations to masquerade as original material that an actual consumer posted. 
D) The proliferation of untruths and exaggerations. 
E) A direct request in a marketing message for a specific behavior.

Which of the following use web properties (i.e. ,links pages)to send one link to the home site and another link to the next property?

Which of the following best describes an urban legend?

Which of the following would not be a component of an off-site social media optimization tactic?

Which of the following terms refers to how individuals,acting as editors,determine what material is disseminated throughout the community as well as the value ratings associated with the material?

Which of the following types of pillar posts is the most popular type posted?

Which of the following completes the sentence,'A _________ places keywords in hidden text by making the font color of keywords the same color as the page background'?

Which of the following types of content is encouraged by the chance to win a contest or receive free merchandise?

Which of the following best describes a sponsored conversation?

Which of the following completes the sentence,'__________ is defined as a '"marketing technique of creating and distributing valuable,relevant and consistent content to attract and acquire a clearly defined audience,with the objective of driving profitable customer action"'?

Which of the following best describes an editorial message?

The Horizontal Revolution

Strategic Planning With Social Media

Social Consumers

Digital Communities

Social Communities

Social Entertainment

Social Commerce

Social Media for Consumer Insight

Social Media Metrics

Filters

Exam 6: Social Publishing

Which of the following use web properties (i.e. ,links pages)to send one link to the home site and another link to the next property?

Which of the following best describes an urban legend?

Which of the following would not be a component of an off-site social media optimization tactic?

Which of the following terms refers to how individuals,acting as editors,determine what material is disseminated throughout the community as well as the value ratings associated with the material?

Which of the following types of pillar posts is the most popular type posted?

Which of the following completes the sentence,'A _________ places keywords in hidden text by making the font color of keywords the same color as the page background'?

Which of the following types of content is encouraged by the chance to win a contest or receive free merchandise?

Which of the following best describes a sponsored conversation?

Which of the following completes the sentence,'__________ is defined as a '"marketing technique of creating and distributing valuable,relevant and consistent content to attract and acquire a clearly defined audience,with the objective of driving profitable customer action"'?

Which of the following best describes an editorial message?

The Horizontal Revolution

Strategic Planning With Social Media

Social Consumers

Digital Communities

Social Communities

Social Entertainment

Social Commerce

Social Media for Consumer Insight

Social Media Metrics

Filters