Question 1

Which of the following create the ability to easily share a site's content with external sites?

Accepted Answer

A) Trackbacks. 
B) Web crawlers. 
C) Plug-ins. 
D) On-site indicators. 
E) Meta tags. 
A) Trackbacks. 
B) Web crawlers. 
C) Plug-ins. 
D) On-site indicators. 
E) Meta tags.

Question 2

Which of the following best describes a counterfeit conversation?

Accepted Answer

A) Objective and unbiased. 
B) Paid consumer content. 
C) Planted by organizations to masquerade as original material that an actual consumer posted. 
D) The proliferation of untruths and exaggerations. 
E) A direct request in a marketing message for a specific behavior. 
A) Objective and unbiased. 
B) Paid consumer content. 
C) Planted by organizations to masquerade as original material that an actual consumer posted. 
D) The proliferation of untruths and exaggerations. 
E) A direct request in a marketing message for a specific behavior.

Question 3

Which of the following completes the sentence,'Among other things,a _________ duplicates content at multiple sites and create link exchanges,where sites agree to link with each other'?

Accepted Answer

A) White hat. 
B) Web crawler. 
C) Black hat. 
D) Golden triangle. 
E) Gray hat. 
A) White hat. 
B) Web crawler. 
C) Black hat. 
D) Golden triangle. 
E) Gray hat.

Question 4

A half-page plea in a traditional newspaper to pass environmental legislation or carry out sanctions against governments that permit whaling is clearly which of the following?

Accepted Answer

A) An editorial message only. 
B) A commercial message only. 
C) Either an editorial message or a commercial message. 
D) Neither an editorial message nor a commercial message. 
E) Both an editorial message and a commercial message. 
A) An editorial message only. 
B) A commercial message only. 
C) Either an editorial message or a commercial message. 
D) Neither an editorial message nor a commercial message. 
E) Both an editorial message and a commercial message.

Question 5

Which of the following characterizes content in terms of originality and substance?

Accepted Answer

A) Golden triangle. 
B) Value ladder. 
C) Editorial calendar. 
D) Protest site. 
E) Social bookmarking site. 
A) Golden triangle. 
B) Value ladder. 
C) Editorial calendar. 
D) Protest site. 
E) Social bookmarking site.

Question 6

Which of the following is content that a person feels intrinsically motivated to prepare and share?

Accepted Answer

A) Counterfeit. 
B) Sponsored. 
C) Commercial. 
D) Incentivize. 
E) Organic. 
A) Counterfeit. 
B) Sponsored. 
C) Commercial. 
D) Incentivize. 
E) Organic.

Question 7

Which of the following terms refers to an article that is written to promote a company's expertise in the field?

Accepted Answer

A) Counterfeit. 
B) Branded. 
C) Organic. 
D) Dynamic. 
E) Sponsored. 
A) Counterfeit. 
B) Branded. 
C) Organic. 
D) Dynamic. 
E) Sponsored.

Question 8

Which of the following refers to the careful crafting of a title that markets the content?

Accepted Answer

A) Stuffing. 
B) Cloaking. 
C) Indexing. 
D) Linkbaiting. 
E) Three-way linking. 
A) Stuffing. 
B) Cloaking. 
C) Indexing. 
D) Linkbaiting. 
E) Three-way linking.

Question 9

Which type of pillar post includes a series of definitions related to each other and creates a resource guide on the topic?

Accepted Answer

A) 'How-to' article. 
B) Definition article. 
C) Glossary article. 
D) Theory article. 
E) List article. 
A) 'How-to' article. 
B) Definition article. 
C) Glossary article. 
D) Theory article. 
E) List article.

Question 10

What is the main difference between a blog and a microblog?

Accepted Answer

A) Blogs share stories and microblogs share headlines. 
B) Blogs are made of short bursts of text and microblogs are made of long entries. 
C) Blogs share headlines and microblogs share stories. 
D) Blogs and microblogs are the same. 
E) Blogs are only made up of stories and microblogs are only made up of 'how-to's'. 
A) Blogs share stories and microblogs share headlines. 
B) Blogs are made of short bursts of text and microblogs are made of long entries. 
C) Blogs share headlines and microblogs share stories. 
D) Blogs and microblogs are the same. 
E) Blogs are only made up of stories and microblogs are only made up of 'how-to's'.

Question 11

Which of the following best describes a giveaway hook?

Accepted Answer

A) Refers to content written with the intent to be helpful to the target audience. 
B) Refutes some accepted belief. 
C) Is designed to show that the content will entertain. 
D) Promises something for free. 
E) Offers a claim about something of interest. 
A) Refers to content written with the intent to be helpful to the target audience. 
B) Refutes some accepted belief. 
C) Is designed to show that the content will entertain. 
D) Promises something for free. 
E) Offers a claim about something of interest.

Question 12

Which of the following should be categorized as original content?

Accepted Answer

A) Syndicated sources. 
B) Media-sharing sites. 
C) Filler content. 
D) Flagship content. 
E) Blogs. 
A) Syndicated sources. 
B) Media-sharing sites. 
C) Filler content. 
D) Flagship content. 
E) Blogs.

Question 13

Which of the following best describes a call-to-action?

Accepted Answer

A) Objective and unbiased. 
B) Paid consumer content. 
C) Planted by organizations to masquerade as original material that an actual consumer posted. 
D) The proliferation of untruths and exaggerations. 
E) A direct request in a marketing message for a specific behavior. 
A) Objective and unbiased. 
B) Paid consumer content. 
C) Planted by organizations to masquerade as original material that an actual consumer posted. 
D) The proliferation of untruths and exaggerations. 
E) A direct request in a marketing message for a specific behavior.

Question 14

Which type of pillar post is equivalent to opinion-editorial pieces in your local newspaper?

Accepted Answer

A) 'How-to' article. 
B) Definition article. 
C) Glossary article. 
D) Theory article. 
E) List article. 
A) 'How-to' article. 
B) Definition article. 
C) Glossary article. 
D) Theory article. 
E) List article.

Question 15

Which of the following ensures that people participate in a social media campaign and is exemplified when a host in a TV infomercial reminds you to 'Call right now.Operators are standing by!'?

Accepted Answer

A) Urban legend. 
B) Editorial message. 
C) Protest message. 
D) Call to action. 
E) Citizen advertisement. 
A) Urban legend. 
B) Editorial message. 
C) Protest message. 
D) Call to action. 
E) Citizen advertisement.

Question 16

Which of the following is a defining characteristic of a microblog?

Accepted Answer

A) Hosts regularly updated content. 
B) Can be written with an unlimited amount of characters. 
C) Includes short bursts of texts and links. 
D) Both A and C. 
E) None of the above. 
A) Hosts regularly updated content. 
B) Can be written with an unlimited amount of characters. 
C) Includes short bursts of texts and links. 
D) Both A and C. 
E) None of the above.

Question 17

Which of the following completes the sentence,' ___________ post sponsored conversations as their sole reason to contribute to a conversation'?

Accepted Answer

A) Counterfeitbloggers. 
B) Organicbloggers. 
C) Spokesbloggers. 
D) Incentivizedbloggers. 
E) Urbanbloggers. 
A) Counterfeitbloggers. 
B) Organicbloggers. 
C) Spokesbloggers. 
D) Incentivizedbloggers. 
E) Urbanbloggers.

Question 18

Which of the following completes the sentence,'______ links are not paid for but are based on the search engine's model for delivering relevant search results'?

Accepted Answer

A) Counterfeit. 
B) Three-way. 
C) Organic. 
D) Dynamic. 
E) Sponsored. 
A) Counterfeit. 
B) Three-way. 
C) Organic. 
D) Dynamic. 
E) Sponsored.

Question 19

A social media press release should have all of the following in addition to the typical press release content save which one?

Accepted Answer

A) Optimized title. 
B) RSS feed options. 
C) Good keywords and tags. 
D) Content that cannot be shared. 
E) Links to the main site landing page. 
A) Optimized title. 
B) RSS feed options. 
C) Good keywords and tags. 
D) Content that cannot be shared. 
E) Links to the main site landing page.

Question 20

Which type of pillar posts may draw on humor or education in detailing bullets for easy readability and consumption?

Accepted Answer

A) 'How-to' article. 
B) Definition article. 
C) Glossary article. 
D) Theory article. 
E) List article. 
A) 'How-to' article. 
B) Definition article. 
C) Glossary article. 
D) Theory article. 
E) List article.

Which of the following create the ability to easily share a site's content with external sites?

Which of the following best describes a counterfeit conversation?

Which of the following completes the sentence,'Among other things,a _________ duplicates content at multiple sites and create link exchanges,where sites agree to link with each other'?

A half-page plea in a traditional newspaper to pass environmental legislation or carry out sanctions against governments that permit whaling is clearly which of the following?

Which of the following characterizes content in terms of originality and substance?

Which of the following is content that a person feels intrinsically motivated to prepare and share?

Which of the following terms refers to an article that is written to promote a company's expertise in the field?

Which of the following refers to the careful crafting of a title that markets the content?

Which type of pillar post includes a series of definitions related to each other and creates a resource guide on the topic?

What is the main difference between a blog and a microblog?

Which of the following best describes a giveaway hook?

Which of the following should be categorized as original content?

Which of the following best describes a call-to-action?

Which type of pillar post is equivalent to opinion-editorial pieces in your local newspaper?

Which of the following ensures that people participate in a social media campaign and is exemplified when a host in a TV infomercial reminds you to 'Call right now.Operators are standing by!'?

Which of the following is a defining characteristic of a microblog?

Which of the following completes the sentence,' ___________ post sponsored conversations as their sole reason to contribute to a conversation'?

Which of the following completes the sentence,'______ links are not paid for but are based on the search engine's model for delivering relevant search results'?

A social media press release should have all of the following in addition to the typical press release content save which one?

Which type of pillar posts may draw on humor or education in detailing bullets for easy readability and consumption?

The Horizontal Revolution

Strategic Planning With Social Media

Social Consumers

Digital Communities

Social Communities

Social Entertainment

Social Commerce

Social Media for Consumer Insight

Social Media Metrics

Filters

Exam 6: Social Publishing

Which of the following create the ability to easily share a site's content with external sites?

Which of the following best describes a counterfeit conversation?

Which of the following completes the sentence,'Among other things,a _________ duplicates content at multiple sites and create link exchanges,where sites agree to link with each other'?

A half-page plea in a traditional newspaper to pass environmental legislation or carry out sanctions against governments that permit whaling is clearly which of the following?

Which of the following characterizes content in terms of originality and substance?

Which of the following is content that a person feels intrinsically motivated to prepare and share?

Which of the following terms refers to an article that is written to promote a company's expertise in the field?

Which of the following refers to the careful crafting of a title that markets the content?

Which type of pillar post includes a series of definitions related to each other and creates a resource guide on the topic?

What is the main difference between a blog and a microblog?

Which of the following best describes a giveaway hook?

Which of the following should be categorized as original content?

Which of the following best describes a call-to-action?

Which type of pillar post is equivalent to opinion-editorial pieces in your local newspaper?

Which of the following ensures that people participate in a social media campaign and is exemplified when a host in a TV infomercial reminds you to 'Call right now.Operators are standing by!'?

Which of the following is a defining characteristic of a microblog?

Which of the following completes the sentence,' ___________ post sponsored conversations as their sole reason to contribute to a conversation'?

Which of the following completes the sentence,'______ links are not paid for but are based on the search engine's model for delivering relevant search results'?

A social media press release should have all of the following in addition to the typical press release content save which one?

Which type of pillar posts may draw on humor or education in detailing bullets for easy readability and consumption?

The Horizontal Revolution

Strategic Planning With Social Media

Social Consumers

Digital Communities

Social Communities

Social Entertainment

Social Commerce

Social Media for Consumer Insight

Social Media Metrics

Filters