Question 1

Which of the following scenarios is not likely to make us conform?

Accepted Answer

A) Living in a culture that emphasizes individuality. 
B) Believing that the group will apply sanctions to nonconforming behaviors. 
C) Being strongly committed to the group. 
D) Being in a powerful group. 
E) Being highly susceptible to interpersonal influence. 
A) Living in a culture that emphasizes individuality. 
B) Believing that the group will apply sanctions to nonconforming behaviors. 
C) Being strongly committed to the group. 
D) Being in a powerful group. 
E) Being highly susceptible to interpersonal influence.

Question 2

Which of the following actions is not considered to be social shopping?

Accepted Answer

A) Navigating product information online using social commerce tools. 
B) Emailing product summaries. 
C) Asking a sales associate for their opinion in the store. 
D) Subscribing to RSS feeds of other users' favorite product lists. 
E) Bookmarking your favorite products online. 
A) Navigating product information online using social commerce tools. 
B) Emailing product summaries. 
C) Asking a sales associate for their opinion in the store. 
D) Subscribing to RSS feeds of other users' favorite product lists. 
E) Bookmarking your favorite products online.

Question 3

The social commerce approach characteristic of infectiousness is best defined by which of the following?

Accepted Answer

A) Acknowledge opinions that were invited,incentivized,or facilitated by the brand. 
B) Enable consumers to rate the value of opinions offered on the site. 
C) Make it easy for users to share reviews on blogs and social networking platforms. 
D) Acknowledge the value of the opinions customers offer. 
E) Encourage consumers to contribute posts. 
A) Acknowledge opinions that were invited,incentivized,or facilitated by the brand. 
B) Enable consumers to rate the value of opinions offered on the site. 
C) Make it easy for users to share reviews on blogs and social networking platforms. 
D) Acknowledge the value of the opinions customers offer. 
E) Encourage consumers to contribute posts.

Question 4

Which of the following refers to the moment a consumer uses the product and feels satisfaction or dissatisfaction?

Accepted Answer

A) ZMOT. 
B) Verification. 
C) FMOT. 
D) SMOT. 
E) GMOT. 
A) ZMOT. 
B) Verification. 
C) FMOT. 
D) SMOT. 
E) GMOT.

Question 5

Which of the following refers to situations where consumers interact with one other during a shopping event and opens the doors for others to influence our decisions?

Accepted Answer

A) Social commerce. 
B) E-commerce. 
C) Online communities. 
D) Social publishing. 
E) Social shopping. 
A) Social commerce. 
B) E-commerce. 
C) Online communities. 
D) Social publishing. 
E) Social shopping.

Question 6

Which influence tactic of authority is not used by the following social shopping tools?

Accepted Answer

A) Recommendations. 
B) Reviews. 
C) Testimonials. 
D) User forums. 
E) Geo-location programs. 
A) Recommendations. 
B) Reviews. 
C) Testimonials. 
D) User forums. 
E) Geo-location programs.

Question 7

Consumers may also use ratings and reviews as a form of validation just prior to purchase.This is referred to as which of the following?

Accepted Answer

A) Verification. 
B) Rating reviews. 
C) Helpfulness. 
D) Usefulness. 
E) Validation theory. 
A) Verification. 
B) Rating reviews. 
C) Helpfulness. 
D) Usefulness. 
E) Validation theory.

Question 8

The social shopping tool of deal directories is associated most with which of the following tactics of influence?

Accepted Answer

A) Social proof. 
B) Authority. 
C) Scarcity. 
D) Affinity. 
E) Consistency. 
A) Social proof. 
B) Authority. 
C) Scarcity. 
D) Affinity. 
E) Consistency.

Question 9

Social software plug-ins that enable easy sharing of products sold on a retailer's website to social networks are referred to as which of the following?

Accepted Answer

A) Recommendation indicators. 
B) Share tools. 
C) Testimonials. 
D) Pick lists. 
E) Popularity filters. 
A) Recommendation indicators. 
B) Share tools. 
C) Testimonials. 
D) Pick lists. 
E) Popularity filters.

Question 10

Wanelo enables users to share products they 'want,need,love',which are linked to the product's page on the retailer's website,enabling conversion from browsing to truly buying.This is an example of which of the following social commerce applications?

Accepted Answer

A) Social shopping portal. 
B) Social media storefront. 
C) 'Shop Together' tool. 
D) A group buy tool. 
E) 'Ask Your Network' tool. 
A) Social shopping portal. 
B) Social media storefront. 
C) 'Shop Together' tool. 
D) A group buy tool. 
E) 'Ask Your Network' tool.

Question 11

Which of the following captures the quandary we face as humans when we have choices to make,but are limited by our own cognitive capacity?

Accepted Answer

A) The rule of reciprocity. 
B) Social proof. 
C) Cognitive bias. 
D) Bounded rationality. 
E) The principle of least interest. 
A) The rule of reciprocity. 
B) Social proof. 
C) Cognitive bias. 
D) Bounded rationality. 
E) The principle of least interest.

Question 12

Which of the following are personalized product endorsements that originate from the recipient's social graph?

Accepted Answer

A) Ratings. 
B) Reviews. 
C) Recommendations. 
D) Filters. 
E) Feeds. 
A) Ratings. 
B) Reviews. 
C) Recommendations. 
D) Filters. 
E) Feeds.

Question 13

To make the most of the opportunity,marketers should develop a social commerce approach with which of the following characteristics?

Accepted Answer

A) Authenticity. 
B) Transparency. 
C) Reciprocity. 
D) Sustainability. 
E) All of the above. 
A) Authenticity. 
B) Transparency. 
C) Reciprocity. 
D) Sustainability. 
E) All of the above.

Question 14

Assessments with detailed comments about the object in question to the general public are referred to as which of the following?

Accepted Answer

A) Ratings. 
B) Reviews. 
C) Recommendations. 
D) Referrals. 
E) Feeds. 
A) Ratings. 
B) Reviews. 
C) Recommendations. 
D) Referrals. 
E) Feeds.

Question 15

The social commerce approach characteristic of transparency is best defined by which of the following?

Accepted Answer

A) Acknowledge opinions that were invited,incentivized,or facilitated by the brand. 
B) Enable consumers to rate the value of opinions offered on the site. 
C) Make it easy for users to share reviews on blogs and social networking platforms. 
D) Acknowledge the value of the opinions customers offer. 
E) Encourage consumers to contribute posts. 
A) Acknowledge opinions that were invited,incentivized,or facilitated by the brand. 
B) Enable consumers to rate the value of opinions offered on the site. 
C) Make it easy for users to share reviews on blogs and social networking platforms. 
D) Acknowledge the value of the opinions customers offer. 
E) Encourage consumers to contribute posts.

Question 16

Which type of influence tactic is being used when companies run promotions that make you feel like a bad person if you do not buy a product or service?

Accepted Answer

A) Social proof. 
B) Authority. 
C) Affinity. 
D) Scarcity. 
E) Consistency. 
A) Social proof. 
B) Authority. 
C) Affinity. 
D) Scarcity. 
E) Consistency.

Question 17

Scores that people,acting in the role of critics,assign to something as an indicator are referred to as which of the following?

Accepted Answer

A) Ratings. 
B) Reviews. 
C) Recommendations. 
D) Referrals. 
E) Feeds. 
A) Ratings. 
B) Reviews. 
C) Recommendations. 
D) Referrals. 
E) Feeds.

Question 18

Which information,whether a Pinterest board of favorites at Macys.com or a review of pizza places on Yelp,influences consumers at multiple stages in the buying process?

Accepted Answer

A) ZMOT. 
B) Verification. 
C) FMOT. 
D) SMOT. 
E) GMOT. 
A) ZMOT. 
B) Verification. 
C) FMOT. 
D) SMOT. 
E) GMOT.

Question 19

Which of the following best describes what a group buy tool does?

Accepted Answer

A) Enables the shopper to show products by most viewed,most favorite,or most commented. 
B) Publishes customer testimonials. 
C) Is dedicated to a group of people who meet online to communicate about products and help each other solve related problems. 
D) Is a collection of special offers,sometimes maintained and updated by user submissions. 
E) Provides an opportunity for people to join together to qualify for volume discounts. 
A) Enables the shopper to show products by most viewed,most favorite,or most commented. 
B) Publishes customer testimonials. 
C) Is dedicated to a group of people who meet online to communicate about products and help each other solve related problems. 
D) Is a collection of special offers,sometimes maintained and updated by user submissions. 
E) Provides an opportunity for people to join together to qualify for volume discounts.

Question 20

What type influence is being used when car dealerships advertise that they are the #1 dealer in the area?

Accepted Answer

A) Social proof. 
B) Authority. 
C) Affinity. 
D) Scarcity. 
E) Consistency. 
A) Social proof. 
B) Authority. 
C) Affinity. 
D) Scarcity. 
E) Consistency.

Which of the following scenarios is not likely to make us conform?

Which of the following actions is not considered to be social shopping?

The social commerce approach characteristic of infectiousness is best defined by which of the following?

Which of the following refers to the moment a consumer uses the product and feels satisfaction or dissatisfaction?

Which of the following refers to situations where consumers interact with one other during a shopping event and opens the doors for others to influence our decisions?

Which influence tactic of authority is not used by the following social shopping tools?

Consumers may also use ratings and reviews as a form of validation just prior to purchase.This is referred to as which of the following?

The social shopping tool of deal directories is associated most with which of the following tactics of influence?

Social software plug-ins that enable easy sharing of products sold on a retailer's website to social networks are referred to as which of the following?

Wanelo enables users to share products they 'want,need,love',which are linked to the product's page on the retailer's website,enabling conversion from browsing to truly buying.This is an example of which of the following social commerce applications?

Which of the following captures the quandary we face as humans when we have choices to make,but are limited by our own cognitive capacity?

Which of the following are personalized product endorsements that originate from the recipient's social graph?

To make the most of the opportunity,marketers should develop a social commerce approach with which of the following characteristics?

Assessments with detailed comments about the object in question to the general public are referred to as which of the following?

The social commerce approach characteristic of transparency is best defined by which of the following?

Which type of influence tactic is being used when companies run promotions that make you feel like a bad person if you do not buy a product or service?

Scores that people,acting in the role of critics,assign to something as an indicator are referred to as which of the following?

Which information,whether a Pinterest board of favorites at Macys.com or a review of pizza places on Yelp,influences consumers at multiple stages in the buying process?

Which of the following best describes what a group buy tool does?

What type influence is being used when car dealerships advertise that they are the #1 dealer in the area?

The Horizontal Revolution

Strategic Planning With Social Media

Social Consumers

Social Publishing

Digital Communities

Social Communities

Social Entertainment

Social Media for Consumer Insight

Social Media Metrics

Filters

Exam 8: Social Commerce

Which of the following scenarios is not likely to make us conform?

Which of the following actions is not considered to be social shopping?

The social commerce approach characteristic of infectiousness is best defined by which of the following?

Which of the following refers to the moment a consumer uses the product and feels satisfaction or dissatisfaction?

Which of the following refers to situations where consumers interact with one other during a shopping event and opens the doors for others to influence our decisions?

Which influence tactic of authority is not used by the following social shopping tools?

Consumers may also use ratings and reviews as a form of validation just prior to purchase.This is referred to as which of the following?

The social shopping tool of deal directories is associated most with which of the following tactics of influence?

Social software plug-ins that enable easy sharing of products sold on a retailer's website to social networks are referred to as which of the following?

Wanelo enables users to share products they 'want,need,love',which are linked to the product's page on the retailer's website,enabling conversion from browsing to truly buying.This is an example of which of the following social commerce applications?

Which of the following captures the quandary we face as humans when we have choices to make,but are limited by our own cognitive capacity?

Which of the following are personalized product endorsements that originate from the recipient's social graph?

To make the most of the opportunity,marketers should develop a social commerce approach with which of the following characteristics?

Assessments with detailed comments about the object in question to the general public are referred to as which of the following?

The social commerce approach characteristic of transparency is best defined by which of the following?

Which type of influence tactic is being used when companies run promotions that make you feel like a bad person if you do not buy a product or service?

Scores that people,acting in the role of critics,assign to something as an indicator are referred to as which of the following?

Which information,whether a Pinterest board of favorites at Macys.com or a review of pizza places on Yelp,influences consumers at multiple stages in the buying process?

Which of the following best describes what a group buy tool does?

What type influence is being used when car dealerships advertise that they are the #1 dealer in the area?

The Horizontal Revolution

Strategic Planning With Social Media

Social Consumers

Social Publishing

Digital Communities

Social Communities

Social Entertainment

Social Media for Consumer Insight

Social Media Metrics

Filters