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Captain Morgan Developed a Mobile Social Game Called Captain's Quest

Question 26

Multiple Choice

Captain Morgan developed a mobile social game called Captain's Quest that included geo-location technology incorporating Foursquare and QR code readers that unlocked virtual goods when barcodes on bottles of Captain Morgan were scanned.This is an example of which of the following?


A) Plot placement.
B) Game clutter.
C) Transactional advertising.
D) Gold farming.
E) Advergame.

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