Question 1

Which of the following is another name for sentiment analysis?

Accepted Answer

A) Netnography. 
B) Web crawling. 
C) Opinion mining. 
D) Content analysis. 
E) Focus group research. 
A) Netnography. 
B) Web crawling. 
C) Opinion mining. 
D) Content analysis. 
E) Focus group research.

Question 2

Secondary data collection is most likely done through which of the following?

Accepted Answer

A) An interview. 
B) A focus group. 
C) A survey. 
D) An experiment. 
E) A database search. 
A) An interview. 
B) A focus group. 
C) A survey. 
D) An experiment. 
E) A database search.

Question 3

Which of the following is used by researchers when it is financially or logistically impossible to study all members in a population?

Accepted Answer

A) Viral spread. 
B) Sample. 
C) Census. 
D) Sample frame. 
E) Research design. 
A) Viral spread. 
B) Sample. 
C) Census. 
D) Sample frame. 
E) Research design.

Question 4

Which of the following is an approach used to identify the presence of concepts and themes within qualitative data sets?

Accepted Answer

A) Text mining. 
B) Content analysis. 
C) Sentiment analysis. 
D) Opinion mining. 
E) Netnography. 
A) Text mining. 
B) Content analysis. 
C) Sentiment analysis. 
D) Opinion mining. 
E) Netnography.

Question 5

Which of the following are not steps in a sentiment analysis?

Accepted Answer

A) Extract sentiment. 
B) Aggregate raw sentiment data into a summary. 
C) Extract entities of interest. 
D) Fetch,crawl,and cleanse. 
E) Apply text classifiers. 
A) Extract sentiment. 
B) Aggregate raw sentiment data into a summary. 
C) Extract entities of interest. 
D) Fetch,crawl,and cleanse. 
E) Apply text classifiers.

Question 6

Which of the following best completes the sentence,'Sentiment analysis systems that use a mix of human analysis,keyword meaning,and natural language processing tend to provide the ______.'?

Accepted Answer

A) Same accuracy scores as fully automated systems. 
B) Worst accuracy scores. 
C) Best accuracy scores. 
D) Best conversational analysis. 
E) Both C and D. 
A) Same accuracy scores as fully automated systems. 
B) Worst accuracy scores. 
C) Best accuracy scores. 
D) Best conversational analysis. 
E) Both C and D.

Question 7

Social media research can include which of the following?

Accepted Answer

A) Primary research. 
B) Secondary research. 
C) Industry research. 
D) Both primary and secondary research. 
E) Neither primary nor secondary research. 
A) Primary research. 
B) Secondary research. 
C) Industry research. 
D) Both primary and secondary research. 
E) Neither primary nor secondary research.

Question 8

Which of the following best completes the statement,'In addition to collecting data systematically using software that can collect and scrub relevant content,we pay special attention to the minimizing sources of error that could create ______ in our results.'?

Accepted Answer

A) Sampling error. 
B) Skew. 
C) Scraping. 
D) Spam. 
E) Bias. 
A) Sampling error. 
B) Skew. 
C) Scraping. 
D) Spam. 
E) Bias.

Question 9

When Pepsi buys information on its competitors from a syndicated source for a SWOT analysis,it is conducting which of the following types of research?

Accepted Answer

A) Ethnographic research. 
B) Social media research. 
C) Secondary research. 
D) Primary research. 
E) Observational research. 
A) Ethnographic research. 
B) Social media research. 
C) Secondary research. 
D) Primary research. 
E) Observational research.

Question 10

Which typical type of data refers to the actual comments people post in English or other languages?

Accepted Answer

A) Spams. 
B) Verbatims. 
C) Codes. 
D) Echoes. 
E) Sentiments. 
A) Spams. 
B) Verbatims. 
C) Codes. 
D) Echoes. 
E) Sentiments.

Question 11

Which of the following best completes the sentence,'There is the potential for ______ error in social media research due to the ______ effect.?

Accepted Answer

A) Coverage,participation. 
B) Coverage,echo. 
C) Nonresponse,participation. 
D) Nonresponse,echo. 
E) None of these. 
A) Coverage,participation. 
B) Coverage,echo. 
C) Nonresponse,participation. 
D) Nonresponse,echo. 
E) None of these.

Question 12

Social media listening falls under which of the following types of research?

Accepted Answer

A) Survey research. 
B) Observational research. 
C) Ethnographic research. 
D) Sentiment research. 
E) Netnography research. 
A) Survey research. 
B) Observational research. 
C) Ethnographic research. 
D) Sentiment research. 
E) Netnography research.

Question 13

Which term refers to 'the use of data,statistical algorithms and machine learning techniques to identify the likelihood of future outcomes based on historical data'?

Accepted Answer

A) Social intelligence. 
B) Predictive analytics. 
C) Simple social listening. 
D) Simple social monitoring. 
E) Enterprise social listening. 
A) Social intelligence. 
B) Predictive analytics. 
C) Simple social listening. 
D) Simple social monitoring. 
E) Enterprise social listening.

Question 14

When a company purchases background information on the market,industry,etc. ,to help aid in the decision-making process,they are engaging in which of the following types of research?

Accepted Answer

A) Ethnographic research. 
B) Social media research. 
C) Secondary research. 
D) Primary research. 
E) Observational research. 
A) Ethnographic research. 
B) Social media research. 
C) Secondary research. 
D) Primary research. 
E) Observational research.

Question 15

Before any data are collected,which of the following must be in place to specify a plan to collect and utilize data so that desired information can be obtained with sufficient precision and/or so that hypotheses can be tested properly?

Accepted Answer

A) The research design. 
B) The census. 
C) The content analysis. 
D) The informed consent. 
E) The sample frame. 
A) The research design. 
B) The census. 
C) The content analysis. 
D) The informed consent. 
E) The sample frame.

Which of the following is another name for sentiment analysis?

Secondary data collection is most likely done through which of the following?

Which of the following is used by researchers when it is financially or logistically impossible to study all members in a population?

Which of the following is an approach used to identify the presence of concepts and themes within qualitative data sets?

Which of the following are not steps in a sentiment analysis?

Which of the following best completes the sentence,'Sentiment analysis systems that use a mix of human analysis,keyword meaning,and natural language processing tend to provide the ______.'?

Social media research can include which of the following?

Which of the following best completes the statement,'In addition to collecting data systematically using software that can collect and scrub relevant content,we pay special attention to the minimizing sources of error that could create ______ in our results.'?

When Pepsi buys information on its competitors from a syndicated source for a SWOT analysis,it is conducting which of the following types of research?

Which typical type of data refers to the actual comments people post in English or other languages?

Which of the following best completes the sentence,'There is the potential for error in social media research due to the effect.?

Social media listening falls under which of the following types of research?

Which term refers to 'the use of data,statistical algorithms and machine learning techniques to identify the likelihood of future outcomes based on historical data'?

When a company purchases background information on the market,industry,etc. ,to help aid in the decision-making process,they are engaging in which of the following types of research?

Before any data are collected,which of the following must be in place to specify a plan to collect and utilize data so that desired information can be obtained with sufficient precision and/or so that hypotheses can be tested properly?

The Social Media Environment

Social Consumers

Network Structure and Group Influences in Social Media

Social Media Marketing Strategy

Tactical Planning Execution

Social Community

Social Publishing

Social Entertainment

Social Commerce

Social Media Metrics

Filters

Exam 10: Social Media Analytics

Which of the following is another name for sentiment analysis?

Secondary data collection is most likely done through which of the following?

Which of the following is used by researchers when it is financially or logistically impossible to study all members in a population?

Which of the following is an approach used to identify the presence of concepts and themes within qualitative data sets?

Which of the following are not steps in a sentiment analysis?

Which of the following best completes the sentence,'Sentiment analysis systems that use a mix of human analysis,keyword meaning,and natural language processing tend to provide the ______.'?

Social media research can include which of the following?

Which of the following best completes the statement,'In addition to collecting data systematically using software that can collect and scrub relevant content,we pay special attention to the minimizing sources of error that could create ______ in our results.'?

When Pepsi buys information on its competitors from a syndicated source for a SWOT analysis,it is conducting which of the following types of research?

Which typical type of data refers to the actual comments people post in English or other languages?

Which of the following best completes the sentence,'There is the potential for ______ error in social media research due to the ______ effect.?

Social media listening falls under which of the following types of research?

Which term refers to 'the use of data,statistical algorithms and machine learning techniques to identify the likelihood of future outcomes based on historical data'?

When a company purchases background information on the market,industry,etc. ,to help aid in the decision-making process,they are engaging in which of the following types of research?

Before any data are collected,which of the following must be in place to specify a plan to collect and utilize data so that desired information can be obtained with sufficient precision and/or so that hypotheses can be tested properly?

The Social Media Environment

Social Consumers

Network Structure and Group Influences in Social Media

Social Media Marketing Strategy

Tactical Planning Execution

Social Community

Social Publishing

Social Entertainment

Social Commerce

Social Media Metrics

Filters

Which of the following best completes the sentence,'There is the potential for error in social media research due to the effect.?