Question 1

How does Facebook define 'organic reach'?

Accepted Answer

A) The number of people who were shown your post as a result of ads. 
B) The number of people who saw your posts,regardless of where they saw it. 
C) The number of people you can reach for free by posting. 
D) The number of people who perform actions on your page. 
E) None of these. 
A) The number of people who were shown your post as a result of ads. 
B) The number of people who saw your posts,regardless of where they saw it. 
C) The number of people you can reach for free by posting. 
D) The number of people who perform actions on your page. 
E) None of these. C

Question 2

Which of the following encompasses the three M's of Gallaugher & Ransbotham's model of social media dialogue management?

Accepted Answer

A) Megaphone,Magnet,Monitor. 
B) Microphone,Megaphone,Magnet. 
C) Microphone,Magnet,Monitor, 
D) Microphone,Magnet,Monitor 
E) None of these. 
A) Megaphone,Magnet,Monitor. 
B) Microphone,Megaphone,Magnet. 
C) Microphone,Magnet,Monitor, 
D) Microphone,Magnet,Monitor 
E) None of these. A

Question 3

Which of the following is a fan characteristic that refers to the fan who personally and publicly identifies with like-minded fans?

Accepted Answer

A) Emotional engagement. 
B) Self-identification. 
C) Cultural competence. 
D) Auxiliary consumption. 
E) Production. 
A) Emotional engagement. 
B) Self-identification. 
C) Cultural competence. 
D) Auxiliary consumption. 
E) Production. B

Question 4

Which of the following is not one of the parts of a typical Facebook ad?

Accepted Answer

A) Headline. 
B) Caption. 
C) Call to Action (CT
A) . 
D) Comment section. 
E) Image. 
A) Headline. 
B) Caption. 
C) Call to Action (CT
A) . 
D) Comment section. 
E) Image.

Question 5

In Scandal some fans may feel that they relate to one or more of the characters.This is most likely an example of which fandom characteristic?

Accepted Answer

A) Emotional engagement. 
B) Self-identification. 
C) Cultural competence. 
D) Auxiliary consumption. 
E) Production. 
A) Emotional engagement. 
B) Self-identification. 
C) Cultural competence. 
D) Auxiliary consumption. 
E) Production.

Question 6

Which of the following completes the sentence,'The need to manage multiple community accounts (and to forego some due to the required investment),as well as the steady streams of content flowing from multiple networks,often leads to ______'?

Accepted Answer

A) Social lock-in. 
B) Switching costs. 
C) Social networking fatigue. 
D) Fandom 
E) Message internalization. 
A) Social lock-in. 
B) Switching costs. 
C) Social networking fatigue. 
D) Fandom 
E) Message internalization.

Question 7

______ are the community vehicles that house and enable social social engagement.

Accepted Answer

A) Internal social networks. 
B) External social networks. 
C) Social networking sites. 
D) User generated networking sites. 
E) Microblogs. 
A) Internal social networks. 
B) External social networks. 
C) Social networking sites. 
D) User generated networking sites. 
E) Microblogs.

Question 8

Scandal fans associate themselves as Gladiators and feel a sense of belonging with other Gladiators.Which fandom characteristic is this an example of?

Accepted Answer

A) Emotional engagement. 
B) Self-identification. 
C) Cultural competence. 
D) Auxiliary consumption. 
E) Production. 
A) Emotional engagement. 
B) Self-identification. 
C) Cultural competence. 
D) Auxiliary consumption. 
E) Production.

Question 9

Why do people share content via social media channels?

Accepted Answer

A) They find it interesting and/or entertaining. 
B) They think it can be helpful to others. 
C) They want to get a laugh. 
D) A & B Only. 
E) All of these. 
A) They find it interesting and/or entertaining. 
B) They think it can be helpful to others. 
C) They want to get a laugh. 
D) A & B Only. 
E) All of these.

Question 10

Which fandom characteristic is exhibited through fans collecting related items and experiences beyond the basic object?

Accepted Answer

A) Emotional engagement. 
B) Self-identification. 
C) Cultural competence. 
D) Auxiliary consumption. 
E) Production. 
A) Emotional engagement. 
B) Self-identification. 
C) Cultural competence. 
D) Auxiliary consumption. 
E) Production.

Question 11

Which of the following is one way to seed content using the network and refers to newsfeed stories of brand interactions?

Accepted Answer

A) Derivative branded content. 
B) Social engagement ad. 
C) Rich media. 
D) Display ads. 
E) Directed communications. 
A) Derivative branded content. 
B) Social engagement ad. 
C) Rich media. 
D) Display ads. 
E) Directed communications.

Question 12

It is useful to compare social networks and to understand how their defining dimensions affect our ability to market brands within the social space.This is particularly relevant as users utilize more social channels for ______.

Accepted Answer

A) Commercial purposes. 
B) Specialized purposes. 
C) Social purposes. 
D) Professional purposes. 
E) None of these. 
A) Commercial purposes. 
B) Specialized purposes. 
C) Social purposes. 
D) Professional purposes. 
E) None of these.

Question 13

Which of the following is not true of the term 'Echoverse'?

Accepted Answer

A) Results from the interactivity and interdependence of information sources. 
B) Results solely from one-to-one communications. 
C) Actors contribute and influence each other's actions. 
D) Encompasses the entire communications environment in a which a brand/firm operates. 
E) Feedback loops exist between all of the stakeholders in the brand's environment. 
A) Results from the interactivity and interdependence of information sources. 
B) Results solely from one-to-one communications. 
C) Actors contribute and influence each other's actions. 
D) Encompasses the entire communications environment in a which a brand/firm operates. 
E) Feedback loops exist between all of the stakeholders in the brand's environment.

Question 14

Which of the following best describes the relationship between creators and lurkers?

Accepted Answer

A) Creators are avid consumers of content,but lurkers will not reach past their own social graph when sharing content. 
B) Creators make up 90% of online communities and lurkers frequently redistribute secondary content to larger audiences. 
C) Both creators and lurkers contribute equally to the flow of content on social networking sites. 
D) Creators actively produce content while lurkers make up 90% of online communities and often redistribute secondary content by sharing. 
E) None of these. 
A) Creators are avid consumers of content,but lurkers will not reach past their own social graph when sharing content. 
B) Creators make up 90% of online communities and lurkers frequently redistribute secondary content to larger audiences. 
C) Both creators and lurkers contribute equally to the flow of content on social networking sites. 
D) Creators actively produce content while lurkers make up 90% of online communities and often redistribute secondary content by sharing. 
E) None of these.

Question 15

Tide had a conversation on the fly with Scandal Gladiators by posting a message with a provocative image of a blood-stained blouse and the promise that Tide can get any stain out.They used the hashtag #gladiators to get viewers' attention.This short conversation is an example of which of the following?

Accepted Answer

A) Message internalization. 
B) Real-Time marketing. 
C) Earned reach. 
D) Fandom. 
E) Brand engagement. 
A) Message internalization. 
B) Real-Time marketing. 
C) Earned reach. 
D) Fandom. 
E) Brand engagement.

Question 16

Which of the following does not represent a way in which social networking sites vary?

Accepted Answer

A) Audience of specialization. 
B) The social objects that mediate the relationships among members. 
C) Degree of decentralization. 
D) Degree of specialization. 
E) Network structure. 
A) Audience of specialization. 
B) The social objects that mediate the relationships among members. 
C) Degree of decentralization. 
D) Degree of specialization. 
E) Network structure.

Question 17

Which of the following are online display ads that incorporate user data in the ad or in the targeting of the ad and enable some form of social interaction within the ad unit or landing page?

Accepted Answer

A) Social engagement ad. 
B) Social ads. 
C) Social context ad. 
D) Organic social ad. 
E) Response devices. 
A) Social engagement ad. 
B) Social ads. 
C) Social context ad. 
D) Organic social ad. 
E) Response devices.

Question 18

Which of the following best defines the 3M Model 'Magnet' approach?

Accepted Answer

A) Company broadcast posts. 
B) Firm posts that invite consumer engagement. 
C) Posts that reflect listening and responding to consumer conversations. 
D) Posts that draw from popular trends and current events. 
E) None of these. 
A) Company broadcast posts. 
B) Firm posts that invite consumer engagement. 
C) Posts that reflect listening and responding to consumer conversations. 
D) Posts that draw from popular trends and current events. 
E) None of these.

Question 19

Which of the following completes the sentence,'Research suggests that ______ brand knowledge and emotion ______ the perceived value of the brand in the mind of the consumer'.

Accepted Answer

A) increasing,decreases 
B) decreasing,increases 
C) decreasing,decreases 
D) increasing,increases 
E) none of these 
A) increasing,decreases 
B) decreasing,increases 
C) decreasing,decreases 
D) increasing,increases 
E) none of these

Question 20

Which of the following describes the relationship between organic brand impressions and paid impressions.

Accepted Answer

A) Paid brand impressions are more influential and credible than organic impressions. 
B) Organic and paid brand impressions are equally influential and credible. 
C) Organic brand impressions are more influential,but less credible than paid impressions 
D) Organic brand impressions are more influential and credible than paid impressions. 
E) Organic brand impressions are more influential,but less credible than paid impressions. 
A) Paid brand impressions are more influential and credible than organic impressions. 
B) Organic and paid brand impressions are equally influential and credible. 
C) Organic brand impressions are more influential,but less credible than paid impressions 
D) Organic brand impressions are more influential and credible than paid impressions. 
E) Organic brand impressions are more influential,but less credible than paid impressions.

How does Facebook define 'organic reach'?

Which of the following encompasses the three M's of Gallaugher & Ransbotham's model of social media dialogue management?

Which of the following is a fan characteristic that refers to the fan who personally and publicly identifies with like-minded fans?

Which of the following is not one of the parts of a typical Facebook ad?

In Scandal some fans may feel that they relate to one or more of the characters.This is most likely an example of which fandom characteristic?

Which of the following completes the sentence,'The need to manage multiple community accounts (and to forego some due to the required investment),as well as the steady streams of content flowing from multiple networks,often leads to ______'?

______ are the community vehicles that house and enable social social engagement.

Scandal fans associate themselves as Gladiators and feel a sense of belonging with other Gladiators.Which fandom characteristic is this an example of?

Why do people share content via social media channels?

Which fandom characteristic is exhibited through fans collecting related items and experiences beyond the basic object?

Which of the following is one way to seed content using the network and refers to newsfeed stories of brand interactions?

It is useful to compare social networks and to understand how their defining dimensions affect our ability to market brands within the social space.This is particularly relevant as users utilize more social channels for ______.

Which of the following is not true of the term 'Echoverse'?

Which of the following best describes the relationship between creators and lurkers?

Which of the following does not represent a way in which social networking sites vary?

Which of the following are online display ads that incorporate user data in the ad or in the targeting of the ad and enable some form of social interaction within the ad unit or landing page?

Which of the following best defines the 3M Model 'Magnet' approach?

Which of the following completes the sentence,'Research suggests that brand knowledge and emotion the perceived value of the brand in the mind of the consumer'.

Which of the following describes the relationship between organic brand impressions and paid impressions.

The Social Media Environment

Social Consumers

Network Structure and Group Influences in Social Media

Social Media Marketing Strategy

Tactical Planning Execution

Social Publishing

Social Entertainment

Social Commerce

Social Media Analytics

Social Media Metrics

Filters

Exam 6: Social Community

How does Facebook define 'organic reach'?

Which of the following encompasses the three M's of Gallaugher & Ransbotham's model of social media dialogue management?

Which of the following is a fan characteristic that refers to the fan who personally and publicly identifies with like-minded fans?

Which of the following is not one of the parts of a typical Facebook ad?

In Scandal some fans may feel that they relate to one or more of the characters.This is most likely an example of which fandom characteristic?

Which of the following completes the sentence,'The need to manage multiple community accounts (and to forego some due to the required investment),as well as the steady streams of content flowing from multiple networks,often leads to ______'?

______ are the community vehicles that house and enable social social engagement.

Scandal fans associate themselves as Gladiators and feel a sense of belonging with other Gladiators.Which fandom characteristic is this an example of?

Why do people share content via social media channels?

Which fandom characteristic is exhibited through fans collecting related items and experiences beyond the basic object?

Which of the following is one way to seed content using the network and refers to newsfeed stories of brand interactions?

It is useful to compare social networks and to understand how their defining dimensions affect our ability to market brands within the social space.This is particularly relevant as users utilize more social channels for ______.

Which of the following is not true of the term 'Echoverse'?

Which of the following best describes the relationship between creators and lurkers?

Which of the following does not represent a way in which social networking sites vary?

Which of the following are online display ads that incorporate user data in the ad or in the targeting of the ad and enable some form of social interaction within the ad unit or landing page?

Which of the following best defines the 3M Model 'Magnet' approach?

Which of the following completes the sentence,'Research suggests that ______ brand knowledge and emotion ______ the perceived value of the brand in the mind of the consumer'.

Which of the following describes the relationship between organic brand impressions and paid impressions.

The Social Media Environment

Social Consumers

Network Structure and Group Influences in Social Media

Social Media Marketing Strategy

Tactical Planning Execution

Social Publishing

Social Entertainment

Social Commerce

Social Media Analytics

Social Media Metrics

Filters

Which of the following completes the sentence,'Research suggests that brand knowledge and emotion the perceived value of the brand in the mind of the consumer'.