Question 1

Which of the following does not characterize tradigital marketing?

Accepted Answer

A) Mass and targeted online media. 
B) Push orientation. 
C) Attention gained via orientation. 
D) Personalization and relevance. 
E) Attention gained via interruption. 
A) Mass and targeted online media. 
B) Push orientation. 
C) Attention gained via orientation. 
D) Personalization and relevance. 
E) Attention gained via interruption. C

Question 2

What is the difference between synchronous and asynchronous interactions?

Accepted Answer

A) Synchronous don't require all the participants to respond immediately;asynchronous occur in real time. 
B) Synchronous occur in real time;asynchronous don't require all the participants to respond immediately. 
C) Synchronous require social media;asynchronous require traditional media. 
D) Synchronous require traditional media;asynchronous require social media. 
E) Synchronous require mass media;asynchronous require personal media. 
A) Synchronous don't require all the participants to respond immediately;asynchronous occur in real time. 
B) Synchronous occur in real time;asynchronous don't require all the participants to respond immediately. 
C) Synchronous require social media;asynchronous require traditional media. 
D) Synchronous require traditional media;asynchronous require social media. 
E) Synchronous require mass media;asynchronous require personal media. B

Question 3

Which of the following completes the sentence 'Social sites use complex mathematical formulas called ______ to personalize the content you see in your newsfeed,recommend friend connections,and more.'?

Accepted Answer

A) Algorithms. 
B) Suggestions. 
C) Gateways. 
D) Signifiers. 
E) Theorems. 
A) Algorithms. 
B) Suggestions. 
C) Gateways. 
D) Signifiers. 
E) Theorems. A

Question 4

______ are websites that host regularly updated online content;they may include text,graphics,audio,and video.

Accepted Answer

A) Networks. 
B) Profiles. 
C) Blogs. 
D) Hosts. 
E) None of these. 
A) Networks. 
B) Profiles. 
C) Blogs. 
D) Hosts. 
E) None of these.

Question 5

Which of the following completes the sentence,'______ refers to the actions an organization takes to correct mishaps and win back dissatisfied customers'?

Accepted Answer

A) Reputation recovery 
B) Service recovery 
C) Customer recovery 
D) Public relations recovery 
E) None of these 
A) Reputation recovery 
B) Service recovery 
C) Customer recovery 
D) Public relations recovery 
E) None of these

Question 6

Which of the following is considered the most advanced channel in the social entertainment zone?

Accepted Answer

A) Social entertainment. 
B) Social games. 
C) Social storefronts. 
D) Social identity. 
E) Social utility. 
A) Social entertainment. 
B) Social games. 
C) Social storefronts. 
D) Social identity. 
E) Social utility.

Question 7

Which of the following completes the sentence '______ enable organizations to leverage the value of crowdsourcing'?

Accepted Answer

A) The horizontal revolution 
B) Digital natives 
C) Reputation economies 
D) Network effects 
E) Perpetual betas 
A) The horizontal revolution 
B) Digital natives 
C) Reputation economies 
D) Network effects 
E) Perpetual betas

Question 8

Which of the following completes the phrase,'______ is the active participation and influence of others on a consumer's decision-making process,typically in the form of opinions,recommendations,and experiences shared via social media.'?

Accepted Answer

A) Social shopping. 
B) A social storefront. 
C) Social purchasing. 
D) Collaborative purchasing. 
E) Social commerce. 
A) Social shopping. 
B) A social storefront. 
C) Social purchasing. 
D) Collaborative purchasing. 
E) Social commerce.

Question 9

Which strategy refers to how a business earns money and relies upon attracting as many people as possible to the content?

Accepted Answer

A) Entertainment marketing. 
B) Social commerce. 
C) Monetization. 
D) Social entertainment. 
E) Cloud computing. 
A) Entertainment marketing. 
B) Social commerce. 
C) Monetization. 
D) Social entertainment. 
E) Cloud computing.

Question 10

Which of the following best completes the statement,'Social media enable ______ in the form of communicating,creating,joining,collaborating,working,sharing,socializing,playing,buying and selling,and learning within interactive and interdependent networks.'?

Accepted Answer

A) Active participation. 
B) Passive participation. 
C) Virtual participation. 
D) Social participation. 
E) None of these. 
A) Active participation. 
B) Passive participation. 
C) Virtual participation. 
D) Social participation. 
E) None of these.

Question 11

What version of the internet do we use as an interactive social system in which users are able to interact with senders?

Accepted Answer

A) Web 2.0. 
B) Facebook. 
C) Web 1.0. 
D) Twitter. 
E) Web 3.0. 
A) Web 2.0. 
B) Facebook. 
C) Web 1.0. 
D) Twitter. 
E) Web 3.0.

Question 12

Which of the following best explains what social media are?

Accepted Answer

A) Anything that involves delivering hosted services online. 
B) The means to harness the collective knowledge of a crowd to solve problems and complete tasks. 
C) The online means of communication,conveyance,collaboration,and cultivation among interconnected and interdependent networks. 
D) Sets of labels or tags that individuals choose in a way that makes sense to them,as opposed to using predefined keywords. 
E) People who share their views about a product or service,even though they're not affiliated with the company. 
A) Anything that involves delivering hosted services online. 
B) The means to harness the collective knowledge of a crowd to solve problems and complete tasks. 
C) The online means of communication,conveyance,collaboration,and cultivation among interconnected and interdependent networks. 
D) Sets of labels or tags that individuals choose in a way that makes sense to them,as opposed to using predefined keywords. 
E) People who share their views about a product or service,even though they're not affiliated with the company.

Question 13

Which of the following is not considered to be a device that supports the Social Media Value Chain?

Accepted Answer

A) A Tablet. 
B) A Sony digital camera. 
C) A MacBook computer. 
D) A calculator. 
E) An Xbox. 
A) A Tablet. 
B) A Sony digital camera. 
C) A MacBook computer. 
D) A calculator. 
E) An Xbox.

Question 14

Social media and traditional media are most alike in which regard?

Accepted Answer

A) Both are only used online. 
B) Neither function in online settings. 
C) Social and traditional media include only one channel and one vehicle within that channel. 
D) Social and traditional media include several channels,and within each channel there are specific vehicles. 
E) Social and traditional media are not alike in any way. 
A) Both are only used online. 
B) Neither function in online settings. 
C) Social and traditional media include only one channel and one vehicle within that channel. 
D) Social and traditional media include several channels,and within each channel there are specific vehicles. 
E) Social and traditional media are not alike in any way.

Question 15

Which of the following completes the statement,'______ makes it possible for people and machines to collaborate.'?

Accepted Answer

A) Data mining. 
B) Web 2.0. 
C) Collective intelligence. 
D) Biomechanical engineering. 
E) Web 3.0 (The Semantic Web). 
A) Data mining. 
B) Web 2.0. 
C) Collective intelligence. 
D) Biomechanical engineering. 
E) Web 3.0 (The Semantic Web).

Question 16

Which of the following completes the sentence,'______ is a term that describes one-way communication delivered to the target audience and is the focal point of traditional marketing'?

Accepted Answer

A) Crowdsourcing 
B) Social media 
C) Participation 
D) Push messaging 
E) Microblogging 
A) Crowdsourcing 
B) Social media 
C) Participation 
D) Push messaging 
E) Microblogging

Question 17

Which of the following completes the sentence,'A ______ could include a sentence,sentence fragment,embedded video,or link to content residing on another site.'?

Accepted Answer

A) Mediashare. 
B) Reference. 
C) Microshare. 
D) Clickthrough. 
E) Phishing scheme. 
A) Mediashare. 
B) Reference. 
C) Microshare. 
D) Clickthrough. 
E) Phishing scheme.

Question 18

Which of the following completes the sentence,'Christine maintains her ______ by updating her status,indicating her availability,and adding a friend on Facebook'?

Accepted Answer

A) social well-being 
B) social popularity 
C) social presence 
D) social identity 
E) social commerce 
A) social well-being 
B) social popularity 
C) social presence 
D) social identity 
E) social commerce

Question 19

Which of the following best completes the statement,'Organizations use ______ to benefit from the collective wisdom of crowds,but ______ ensures that there is sufficient participation for the ______ solution to be a good one.' ?

Accepted Answer

A) Network effects,crowdsourcing,networked. 
B) Data mining,crowdsourcing,collectively intelligent. 
C) Crowdsourcing,the network effect,crowdsourced. 
D) Network effects,influence,crowdsourced. 
E) None of these. 
A) Network effects,crowdsourcing,networked. 
B) Data mining,crowdsourcing,collectively intelligent. 
C) Crowdsourcing,the network effect,crowdsourced. 
D) Network effects,influence,crowdsourced. 
E) None of these.

Question 20

Which of the following best describes what Web 2.0 is?

Accepted Answer

A) Is not available to use 24/7. 
B) A one-way communication device. 
C) Does not allow people to communicate through the internet. 
D) Is never accessed on smartphones. 
E) A communication device for users and senders. 
A) Is not available to use 24/7. 
B) A one-way communication device. 
C) Does not allow people to communicate through the internet. 
D) Is never accessed on smartphones. 
E) A communication device for users and senders.

Which of the following does not characterize tradigital marketing?

What is the difference between synchronous and asynchronous interactions?

Which of the following completes the sentence 'Social sites use complex mathematical formulas called ______ to personalize the content you see in your newsfeed,recommend friend connections,and more.'?

______ are websites that host regularly updated online content;they may include text,graphics,audio,and video.

Which of the following completes the sentence,'______ refers to the actions an organization takes to correct mishaps and win back dissatisfied customers'?

Which of the following is considered the most advanced channel in the social entertainment zone?

Which of the following completes the sentence '______ enable organizations to leverage the value of crowdsourcing'?

Which of the following completes the phrase,'______ is the active participation and influence of others on a consumer's decision-making process,typically in the form of opinions,recommendations,and experiences shared via social media.'?

Which strategy refers to how a business earns money and relies upon attracting as many people as possible to the content?

Which of the following best completes the statement,'Social media enable ______ in the form of communicating,creating,joining,collaborating,working,sharing,socializing,playing,buying and selling,and learning within interactive and interdependent networks.'?

What version of the internet do we use as an interactive social system in which users are able to interact with senders?

Which of the following best explains what social media are?

Which of the following is not considered to be a device that supports the Social Media Value Chain?

Social media and traditional media are most alike in which regard?

Which of the following completes the statement,'______ makes it possible for people and machines to collaborate.'?

Which of the following completes the sentence,'______ is a term that describes one-way communication delivered to the target audience and is the focal point of traditional marketing'?

Which of the following completes the sentence,'A ______ could include a sentence,sentence fragment,embedded video,or link to content residing on another site.'?

Which of the following completes the sentence,'Christine maintains her ______ by updating her status,indicating her availability,and adding a friend on Facebook'?

Which of the following best completes the statement,'Organizations use to benefit from the collective wisdom of crowds,but ensures that there is sufficient participation for the __ solution to be a good one.' ?

Which of the following best describes what Web 2.0 is?

Social Consumers

Network Structure and Group Influences in Social Media

Social Media Marketing Strategy

Tactical Planning Execution

Social Community

Social Publishing

Social Entertainment

Social Commerce

Social Media Analytics

Social Media Metrics

Filters

Exam 1: The Social Media Environment

Which of the following does not characterize tradigital marketing?

What is the difference between synchronous and asynchronous interactions?

Which of the following completes the sentence 'Social sites use complex mathematical formulas called ______ to personalize the content you see in your newsfeed,recommend friend connections,and more.'?

______ are websites that host regularly updated online content;they may include text,graphics,audio,and video.

Which of the following completes the sentence,'______ refers to the actions an organization takes to correct mishaps and win back dissatisfied customers'?

Which of the following is considered the most advanced channel in the social entertainment zone?

Which of the following completes the sentence '______ enable organizations to leverage the value of crowdsourcing'?

Which of the following completes the phrase,'______ is the active participation and influence of others on a consumer's decision-making process,typically in the form of opinions,recommendations,and experiences shared via social media.'?

Which strategy refers to how a business earns money and relies upon attracting as many people as possible to the content?

Which of the following best completes the statement,'Social media enable ______ in the form of communicating,creating,joining,collaborating,working,sharing,socializing,playing,buying and selling,and learning within interactive and interdependent networks.'?

What version of the internet do we use as an interactive social system in which users are able to interact with senders?

Which of the following best explains what social media are?

Which of the following is not considered to be a device that supports the Social Media Value Chain?

Social media and traditional media are most alike in which regard?

Which of the following completes the statement,'______ makes it possible for people and machines to collaborate.'?

Which of the following completes the sentence,'______ is a term that describes one-way communication delivered to the target audience and is the focal point of traditional marketing'?

Which of the following completes the sentence,'A ______ could include a sentence,sentence fragment,embedded video,or link to content residing on another site.'?

Which of the following completes the sentence,'Christine maintains her ______ by updating her status,indicating her availability,and adding a friend on Facebook'?

Which of the following best completes the statement,'Organizations use ______ to benefit from the collective wisdom of crowds,but ______ ensures that there is sufficient participation for the ______ solution to be a good one.' ?

Which of the following best describes what Web 2.0 is?

Social Consumers

Network Structure and Group Influences in Social Media

Social Media Marketing Strategy

Tactical Planning Execution

Social Community

Social Publishing

Social Entertainment

Social Commerce

Social Media Analytics

Social Media Metrics

Filters

Which of the following best completes the statement,'Organizations use to benefit from the collective wisdom of crowds,but ensures that there is sufficient participation for the __ solution to be a good one.' ?