Question 1

Which of the following are considered examples of social software?

Accepted Answer

A) Apps 
B) Widgets 
C) Social services 
D) Chatbots 
E) All of these 
A) Apps 
B) Widgets 
C) Social services 
D) Chatbots 
E) All of these

Question 2

Which of the following is not a piece that makes up the infrastructure of social media's techno-social system?

Accepted Answer

A) The participants. 
B) Social channels and vehicles. 
C) Backchannels. 
D) Software. 
E) The devices. 
A) The participants. 
B) Social channels and vehicles. 
C) Backchannels. 
D) Software. 
E) The devices.

Question 3

Which person best fits the description of a 'Digital Native'?

Accepted Answer

A) Johnny,a college student,does not do anything in the morning until he checks his Instagram account for pictures from last night's party. 
B) Bob was raised during the 1980s when the internet was not widespread. 
C) Your mother remembers growing up without a personal computer in her home. 
D) The first thing Grandpa Henry does in the morning is walk to the end of the driveway for the newspaper,his source for the daily news. 
E) Bill Gates is the founder of Microsoft. 
A) Johnny,a college student,does not do anything in the morning until he checks his Instagram account for pictures from last night's party. 
B) Bob was raised during the 1980s when the internet was not widespread. 
C) Your mother remembers growing up without a personal computer in her home. 
D) The first thing Grandpa Henry does in the morning is walk to the end of the driveway for the newspaper,his source for the daily news. 
E) Bill Gates is the founder of Microsoft.

Question 4

Which of the following completes the sentence,' ______ embraces software and processes that include the collective intelligence of a firm's customers to more finely tune the offer and build intimacy between an organization and its customers'?

Accepted Answer

A) Data processing 
B) Algorithmic marketing 
C) Social CRM 
D) Social media listening 
E) Continuous modeling 
A) Data processing 
B) Algorithmic marketing 
C) Social CRM 
D) Social media listening 
E) Continuous modeling

Question 5

Which of the following refers to 'a paradigm in which all the objects around us could be connected anytime and anywhere'?

Accepted Answer

A) Internet of Things 
B) Smart devices 
C) Gateway 
D) Crowdsourcing 
E) Web 3.0 
A) Internet of Things 
B) Smart devices 
C) Gateway 
D) Crowdsourcing 
E) Web 3.0

Question 6

Which of the following completes the sentence,'Even devices that aren't "smart" on their own can become so by using ______'?

Accepted Answer

A) an algorithm 
B) a server 
C) Web 2.0 technology 
D) latent ties 
E) an IoT gateway 
A) an algorithm 
B) a server 
C) Web 2.0 technology 
D) latent ties 
E) an IoT gateway

Question 7

Which of the following best fits the role of a 'Digital Native?'

Accepted Answer

A) A current Sophomore in college. 
B) Your grandparents. 
C) Bill Gates,founder of Microsoft. 
D) Your 50 year old uncle. 
E) Larry Page,founder of Google. 
A) A current Sophomore in college. 
B) Your grandparents. 
C) Bill Gates,founder of Microsoft. 
D) Your 50 year old uncle. 
E) Larry Page,founder of Google.

Question 8

Which of the following completes the sentence,'Within each medium,marketers can choose specific ______ to place a message.'?

Accepted Answer

A) mediums 
B) blogs 
C) apps 
D) vehicles 
E) connections 
A) mediums 
B) blogs 
C) apps 
D) vehicles 
E) connections

Question 9

Which social media space zone primarily assists in the online buying and selling of products and services?

Accepted Answer

A) Social community. 
B) Social publishing. 
C) Social entertainment. 
D) Social commerce. 
E) Social punishment. 
A) Social community. 
B) Social publishing. 
C) Social entertainment. 
D) Social commerce. 
E) Social punishment.

Question 10

Which of these three core types of media do marketers have access to when it comes to acquiring space in media to distribute brand messages?

Accepted Answer

A) Public relations,personal selling,and advertising. 
B) Bought,sold,and earned. 
C) Direct mail,advertising,and personal selling. 
D) Deal sites,deal aggregators,and social storefronts. 
E) Paid,owned,and earned. 
A) Public relations,personal selling,and advertising. 
B) Bought,sold,and earned. 
C) Direct mail,advertising,and personal selling. 
D) Deal sites,deal aggregators,and social storefronts. 
E) Paid,owned,and earned.

Question 11

Which of the following best completes the statement,'A ______ is a group of consumers once considered too small and inaccessible for marketers to pursue.Marketers are now able to offer ______ products that appeal to small,specialized groups or people.' ?

Accepted Answer

A) Niche market,niche. 
B) Micromarket,specialized. 
C) Niche market,specialized. 
D) Micromarket,personalized. 
E) Micromarket,niche. 
A) Niche market,niche. 
B) Micromarket,specialized. 
C) Niche market,specialized. 
D) Micromarket,personalized. 
E) Micromarket,niche.

Question 12

Facebook applications apply to which of the following zones of social media?

Accepted Answer

A) Social community only. 
B) Social publishing only. 
C) Social entertainment and social commerce. 
D) Social commerce and social community. 
E) Social community,publishing,entertainment,and commerce. 
A) Social community only. 
B) Social publishing only. 
C) Social entertainment and social commerce. 
D) Social commerce and social community. 
E) Social community,publishing,entertainment,and commerce.

Question 13

Which of the following applies to friends or fans that communicate and share content in a variety of ways within a social networking site?

Accepted Answer

A) Social storefronts. 
B) Deal aggregators. 
C) Folksonomies. 
D) Connections. 
E) Tag clouds. 
A) Social storefronts. 
B) Deal aggregators. 
C) Folksonomies. 
D) Connections. 
E) Tag clouds.

Question 14

The social utility,Facebook,offers which of the following?

Accepted Answer

A) Synchronous interactions only. 
B) Asynchronous interactions only. 
C) Both synchronous and asynchronous interactions. 
D) Neither synchronous nor asynchronous interactions. 
E) These terms are not relevant to understanding the utility of Facebook. 
A) Synchronous interactions only. 
B) Asynchronous interactions only. 
C) Both synchronous and asynchronous interactions. 
D) Neither synchronous nor asynchronous interactions. 
E) These terms are not relevant to understanding the utility of Facebook.

Question 15

Which of the following completes the sentence,'______ embraces software and processes that include the collective intelligence of a firm's customers to more finely tune the offer and build intimacy between an organization and its customers.'?

Accepted Answer

A) Data mining. 
B) Social CRM. 
C) Algorithmic marketing. 
D) Service recovery. 
E) Data warehousing. 
A) Data mining. 
B) Social CRM. 
C) Algorithmic marketing. 
D) Service recovery. 
E) Data warehousing.

Question 16

Which model's goal is to attract an audience's attention and then stop the program to deliver a commercial message?

Accepted Answer

A) Search engine marketing. 
B) Social entertainment. 
C) The interruption-disruption model. 
D) The horizontal revolution. 
E) Cloud computing. 
A) Search engine marketing. 
B) Social entertainment. 
C) The interruption-disruption model. 
D) The horizontal revolution. 
E) Cloud computing.

Question 17

Which of the following applies to Forums?

Accepted Answer

A) One of the oldest venues of social media. 
B) Interactive,online version of a bulletin board. 
C) They focus entirely on discussions among members. 
D) Members participate by posting content including questions,opinions,news,and photos. 
E) All of these. 
A) One of the oldest venues of social media. 
B) Interactive,online version of a bulletin board. 
C) They focus entirely on discussions among members. 
D) Members participate by posting content including questions,opinions,news,and photos. 
E) All of these.

Question 18

Which of the following completes the sentence,'A person who shares their views about a product or service,even though they are not affiliated with the company,is referred to as ______'?

Accepted Answer

A) a citizen journalist 
B) a digital native 
C) an advertiser 
D) a netizen 
E) a citizen advertiser 
A) a citizen journalist 
B) a digital native 
C) an advertiser 
D) a netizen 
E) a citizen advertiser

Question 19

Which of the following completes the statement,'The zone of ______ encompasses events,performances,and activities designed to provide the audience with pleasure and enjoyment,experienced and shared using social media.'?

Accepted Answer

A) Social community. 
B) Social entertainment. 
C) Social publishing. 
D) Social commerce. 
E) Social utility. 
A) Social community. 
B) Social entertainment. 
C) Social publishing. 
D) Social commerce. 
E) Social utility.

Question 20

Which of the following completes the statement,'Devices will be contextually,socially,and network aware and be able to dynamically create social connections between each other and connected people in order to offer services to each other and to jointly solve problems.In other words,social media will eventually serve to support ______'.?

Accepted Answer

A) Web 3.0. 
B) Data mining. 
C) Social intelligence. 
D) Collective intelligence. 
E) None of these. 
A) Web 3.0. 
B) Data mining. 
C) Social intelligence. 
D) Collective intelligence. 
E) None of these.

Which of the following are considered examples of social software?

Which of the following is not a piece that makes up the infrastructure of social media's techno-social system?

Which person best fits the description of a 'Digital Native'?

Which of the following completes the sentence,' ______ embraces software and processes that include the collective intelligence of a firm's customers to more finely tune the offer and build intimacy between an organization and its customers'?

Which of the following refers to 'a paradigm in which all the objects around us could be connected anytime and anywhere'?

Which of the following completes the sentence,'Even devices that aren't "smart" on their own can become so by using ______'?

Which of the following best fits the role of a 'Digital Native?'

Which of the following completes the sentence,'Within each medium,marketers can choose specific ______ to place a message.'?

Which social media space zone primarily assists in the online buying and selling of products and services?

Which of these three core types of media do marketers have access to when it comes to acquiring space in media to distribute brand messages?

Which of the following best completes the statement,'A is a group of consumers once considered too small and inaccessible for marketers to pursue.Marketers are now able to offer products that appeal to small,specialized groups or people.' ?

Facebook applications apply to which of the following zones of social media?

Which of the following applies to friends or fans that communicate and share content in a variety of ways within a social networking site?

The social utility,Facebook,offers which of the following?

Which of the following completes the sentence,'______ embraces software and processes that include the collective intelligence of a firm's customers to more finely tune the offer and build intimacy between an organization and its customers.'?

Which model's goal is to attract an audience's attention and then stop the program to deliver a commercial message?

Which of the following applies to Forums?

Which of the following completes the sentence,'A person who shares their views about a product or service,even though they are not affiliated with the company,is referred to as ______'?

Which of the following completes the statement,'The zone of ______ encompasses events,performances,and activities designed to provide the audience with pleasure and enjoyment,experienced and shared using social media.'?

Social Consumers

Network Structure and Group Influences in Social Media

Social Media Marketing Strategy

Tactical Planning Execution

Social Community

Social Publishing

Social Entertainment

Social Commerce

Social Media Analytics

Social Media Metrics

Filters

Exam 1: The Social Media Environment

Which of the following are considered examples of social software?

Which of the following is not a piece that makes up the infrastructure of social media's techno-social system?

Which person best fits the description of a 'Digital Native'?

Which of the following completes the sentence,' ______ embraces software and processes that include the collective intelligence of a firm's customers to more finely tune the offer and build intimacy between an organization and its customers'?

Which of the following refers to 'a paradigm in which all the objects around us could be connected anytime and anywhere'?

Which of the following completes the sentence,'Even devices that aren't "smart" on their own can become so by using ______'?

Which of the following best fits the role of a 'Digital Native?'

Which of the following completes the sentence,'Within each medium,marketers can choose specific ______ to place a message.'?

Which social media space zone primarily assists in the online buying and selling of products and services?

Which of these three core types of media do marketers have access to when it comes to acquiring space in media to distribute brand messages?

Which of the following best completes the statement,'A ______ is a group of consumers once considered too small and inaccessible for marketers to pursue.Marketers are now able to offer ______ products that appeal to small,specialized groups or people.' ?

Facebook applications apply to which of the following zones of social media?

Which of the following applies to friends or fans that communicate and share content in a variety of ways within a social networking site?

The social utility,Facebook,offers which of the following?

Which of the following completes the sentence,'______ embraces software and processes that include the collective intelligence of a firm's customers to more finely tune the offer and build intimacy between an organization and its customers.'?

Which model's goal is to attract an audience's attention and then stop the program to deliver a commercial message?

Which of the following applies to Forums?

Which of the following completes the sentence,'A person who shares their views about a product or service,even though they are not affiliated with the company,is referred to as ______'?

Which of the following completes the statement,'The zone of ______ encompasses events,performances,and activities designed to provide the audience with pleasure and enjoyment,experienced and shared using social media.'?

Social Consumers

Network Structure and Group Influences in Social Media

Social Media Marketing Strategy

Tactical Planning Execution

Social Community

Social Publishing

Social Entertainment

Social Commerce

Social Media Analytics

Social Media Metrics

Filters

Which of the following best completes the statement,'A is a group of consumers once considered too small and inaccessible for marketers to pursue.Marketers are now able to offer products that appeal to small,specialized groups or people.' ?