Question 1

Which type of impulse represents an acknowledgment of a liking and/or relationship with individuals and reference groups?

Accepted Answer

A) Validation. 
B) Altruistic. 
C) Immediacy. 
D) Prurient. 
E) Affinity. 
A) Validation. 
B) Altruistic. 
C) Immediacy. 
D) Prurient. 
E) Affinity. E

Question 2

Which type of segmentation refers to segmenting markets by age,gender,income,ethnic background,educational attainment,family life cycle,and occupation?

Accepted Answer

A) Geographic. 
B) Demographic. 
C) Psychographic. 
D) Benefit. 
E) Behavioral. 
A) Geographic. 
B) Demographic. 
C) Psychographic. 
D) Benefit. 
E) Behavioral. B

Question 3

A quick search of Twitter for actor Hugh Jackman turns up several people listings,including @RealHughJackman,@JackmanHugh,@HughJackman,and @H_Jackman,among others.Only one is the "real" Hugh Jackman.The others are probably which of the following?

Accepted Answer

A) Lifestreaming. 
B) Avatars. 
C) Handle squatting. 
D) Brand butlers. 
E) Lurking. 
A) Lifestreaming. 
B) Avatars. 
C) Handle squatting. 
D) Brand butlers. 
E) Lurking. C

Question 4

Which of the following are the two most important microblogs for marketers?

Accepted Answer

A) Support networks and brand clusters. 
B) Tight crowds and support networks. 
C) Brand clusters and tight crowds. 
D) Community clusters and brand clusters. 
E) Polarized crowds and support networks. 
A) Support networks and brand clusters. 
B) Tight crowds and support networks. 
C) Brand clusters and tight crowds. 
D) Community clusters and brand clusters. 
E) Polarized crowds and support networks.

Question 5

Which impulse represents the feeding of one's own ego?

Accepted Answer

A) Validation. 
B) Altruistic. 
C) Immediacy. 
D) Prurient. 
E) Affinity. 
A) Validation. 
B) Altruistic. 
C) Immediacy. 
D) Prurient. 
E) Affinity.

Question 6

Which term refers to brands that inspire passionate loyalty in their customers?

Accepted Answer

A) Lovemarks. 
B) Brand loyalty. 
C) Psychographic. 
D) Benefit brands. 
E) Behavioral. 
A) Lovemarks. 
B) Brand loyalty. 
C) Psychographic. 
D) Benefit brands. 
E) Behavioral.

Question 7

Which of the following completes the statement,'______ approaches slice up the market based on personality,motives,lifestyles,and attitudes and opinions.'?

Accepted Answer

A) Geographic segmentation. 
B) Behavioral segmentation. 
C) Market segmentation. 
D) Demographic segmentation. 
E) Psychographic segmentation. 
A) Geographic segmentation. 
B) Behavioral segmentation. 
C) Market segmentation. 
D) Demographic segmentation. 
E) Psychographic segmentation.

Question 8

What type of segmentation refers to segmenting markets by how consumers act with regard to a brand or a product category?

Accepted Answer

A) Geographic. 
B) Demographic. 
C) Psychographic. 
D) Benefit. 
E) Behavioral. 
A) Geographic. 
B) Demographic. 
C) Psychographic. 
D) Benefit. 
E) Behavioral.

Question 9

Which of the following is essentially a diary that you keep through your social media activities?

Accepted Answer

A) Digital identity. 
B) Lifestream. 
C) Social footprint. 
D) Digital brand name. 
E) Social impressions. 
A) Digital identity. 
B) Lifestream. 
C) Social footprint. 
D) Digital brand name. 
E) Social impressions.

Question 10

______ demand social interactions with your company.These consumers constantly use social media to connect with companies,brands,and products.

Accepted Answer

A) Social Stars. 
B) Social Savvies. 
C) Social Snackers. 
D) Social Skippers. 
E) None of the above. 
A) Social Stars. 
B) Social Savvies. 
C) Social Snackers. 
D) Social Skippers. 
E) None of the above.

Question 11

According to Forrester's Social Technographics Model a ______ score measures the extent to which the target audience uses social media to learn about new brands as well as how likely they are to spread the word about their favorite products and services.

Accepted Answer

A) Discover. 
B) Explore. 
C) Use. 
D) Ask. 
E) Engage. 
A) Discover. 
B) Explore. 
C) Use. 
D) Ask. 
E) Engage.

Question 12

According to Forrester's Social Technographics Model a ______ score gauges whether social media can be used to create purchase intent.This number measures how actively your audience consumes social content when they're considering products and making purchase decisions.

Accepted Answer

A) Discover. 
B) Explore. 
C) Use. 
D) Ask. 
E) Engage. 
A) Discover. 
B) Explore. 
C) Use. 
D) Ask. 
E) Engage.

Question 13

Which of the following are the largest segment of social media participants?

Accepted Answer

A) Attention seekers. 
B) Devotees. 
C) Entertainment chasers. 
D) Connection seekers. 
E) Spectators. 
A) Attention seekers. 
B) Devotees. 
C) Entertainment chasers. 
D) Connection seekers. 
E) Spectators.

Question 14

When you attempt to use social media to earn worldwide fame,which impulse are you responding to?

Accepted Answer

A) Validation. 
B) Altruistic. 
C) Immediacy. 
D) Prurient. 
E) Affinity. 
A) Validation. 
B) Altruistic. 
C) Immediacy. 
D) Prurient. 
E) Affinity.

Question 15

Which of the following completes the sentence,'______ are characterized by highly interconnected people such as hobbyists,fans,or professional groups'?

Accepted Answer

A) Support networks 
B) Tight crowds 
C) Brand clusters 
D) Community clusters 
E) Polarized crowds 
A) Support networks 
B) Tight crowds 
C) Brand clusters 
D) Community clusters 
E) Polarized crowds

Question 16

The impressions that make up the data that marketers use to paint your social identity are also known as which of the following?

Accepted Answer

A) Digital identity. 
B) Lifestream. 
C) Social footprints. 
D) Digital brand names. 
E) Social impressions. 
A) Digital identity. 
B) Lifestream. 
C) Social footprints. 
D) Digital brand names. 
E) Social impressions.

Question 17

What type of segmentation is being used when companies market to consumers who seek help from brands to manage their lives?

Accepted Answer

A) Geographic. 
B) Demographic. 
C) Psychographic. 
D) Benefit. 
E) Behavioral. 
A) Geographic. 
B) Demographic. 
C) Psychographic. 
D) Benefit. 
E) Behavioral.

Question 18

Which type of impulse represents participation in social media as a way to 'pay it forward'?

Accepted Answer

A) Personal utility. 
B) Altruistic. 
C) Immediacy. 
D) Prurient. 
E) Affinity. 
A) Personal utility. 
B) Altruistic. 
C) Immediacy. 
D) Prurient. 
E) Affinity.

Question 19

Your social identity is made up of which of the following?

Accepted Answer

A) Your Facebook and Twitter accounts. 
B) Your social footprint and lifestream. 
C) Your handle and RSS feed. 
D) Your digital brand name and digital primacy. 
E) All of the above. 
A) Your Facebook and Twitter accounts. 
B) Your social footprint and lifestream. 
C) Your handle and RSS feed. 
D) Your digital brand name and digital primacy. 
E) All of the above.

Question 20

Which of the following completes the statement,'A ______ is a snapshot of your ideal customer that tells a story using the information you used for segmentation (i.e. ,demographic,geographic,psychographic,benefits sought,and behaviour).'?

Accepted Answer

A) CRM. 
B) Biographical outline. 
C) Personality sketch. 
D) Predictive model. 
E) Buyer persona. 
A) CRM. 
B) Biographical outline. 
C) Personality sketch. 
D) Predictive model. 
E) Buyer persona.

Which type of impulse represents an acknowledgment of a liking and/or relationship with individuals and reference groups?

Which type of segmentation refers to segmenting markets by age,gender,income,ethnic background,educational attainment,family life cycle,and occupation?

A quick search of Twitter for actor Hugh Jackman turns up several people listings,including @RealHughJackman,@JackmanHugh,@HughJackman,and @H_Jackman,among others.Only one is the "real" Hugh Jackman.The others are probably which of the following?

Which of the following are the two most important microblogs for marketers?

Which impulse represents the feeding of one's own ego?

Which term refers to brands that inspire passionate loyalty in their customers?

Which of the following completes the statement,'______ approaches slice up the market based on personality,motives,lifestyles,and attitudes and opinions.'?

What type of segmentation refers to segmenting markets by how consumers act with regard to a brand or a product category?

Which of the following is essentially a diary that you keep through your social media activities?

______ demand social interactions with your company.These consumers constantly use social media to connect with companies,brands,and products.

According to Forrester's Social Technographics Model a ______ score measures the extent to which the target audience uses social media to learn about new brands as well as how likely they are to spread the word about their favorite products and services.

According to Forrester's Social Technographics Model a ______ score gauges whether social media can be used to create purchase intent.This number measures how actively your audience consumes social content when they're considering products and making purchase decisions.

Which of the following are the largest segment of social media participants?

When you attempt to use social media to earn worldwide fame,which impulse are you responding to?

Which of the following completes the sentence,'______ are characterized by highly interconnected people such as hobbyists,fans,or professional groups'?

The impressions that make up the data that marketers use to paint your social identity are also known as which of the following?

What type of segmentation is being used when companies market to consumers who seek help from brands to manage their lives?

Which type of impulse represents participation in social media as a way to 'pay it forward'?

Your social identity is made up of which of the following?

Which of the following completes the statement,'A ______ is a snapshot of your ideal customer that tells a story using the information you used for segmentation (i.e. ,demographic,geographic,psychographic,benefits sought,and behaviour).'?

The Social Media Environment

Network Structure and Group Influences in Social Media

Social Media Marketing Strategy

Tactical Planning Execution

Social Community

Social Publishing

Social Entertainment

Social Commerce

Social Media Analytics

Social Media Metrics

Filters

Exam 2: Social Consumers

Which type of impulse represents an acknowledgment of a liking and/or relationship with individuals and reference groups?

Which type of segmentation refers to segmenting markets by age,gender,income,ethnic background,educational attainment,family life cycle,and occupation?

A quick search of Twitter for actor Hugh Jackman turns up several people listings,including @RealHughJackman,@JackmanHugh,@HughJackman,and @H_Jackman,among others.Only one is the "real" Hugh Jackman.The others are probably which of the following?

Which of the following are the two most important microblogs for marketers?

Which impulse represents the feeding of one's own ego?

Which term refers to brands that inspire passionate loyalty in their customers?

Which of the following completes the statement,'______ approaches slice up the market based on personality,motives,lifestyles,and attitudes and opinions.'?

What type of segmentation refers to segmenting markets by how consumers act with regard to a brand or a product category?

Which of the following is essentially a diary that you keep through your social media activities?

______ demand social interactions with your company.These consumers constantly use social media to connect with companies,brands,and products.

According to Forrester's Social Technographics Model a ______ score measures the extent to which the target audience uses social media to learn about new brands as well as how likely they are to spread the word about their favorite products and services.

According to Forrester's Social Technographics Model a ______ score gauges whether social media can be used to create purchase intent.This number measures how actively your audience consumes social content when they're considering products and making purchase decisions.

Which of the following are the largest segment of social media participants?

When you attempt to use social media to earn worldwide fame,which impulse are you responding to?

Which of the following completes the sentence,'______ are characterized by highly interconnected people such as hobbyists,fans,or professional groups'?

The impressions that make up the data that marketers use to paint your social identity are also known as which of the following?

What type of segmentation is being used when companies market to consumers who seek help from brands to manage their lives?

Which type of impulse represents participation in social media as a way to 'pay it forward'?

Your social identity is made up of which of the following?

Which of the following completes the statement,'A ______ is a snapshot of your ideal customer that tells a story using the information you used for segmentation (i.e. ,demographic,geographic,psychographic,benefits sought,and behaviour).'?

The Social Media Environment

Network Structure and Group Influences in Social Media

Social Media Marketing Strategy

Tactical Planning Execution

Social Community

Social Publishing

Social Entertainment

Social Commerce

Social Media Analytics

Social Media Metrics

Filters