Question 1

Which of the following microblog user types defined by Pew Research Center is characterized by handling customer complaints?

Accepted Answer

A) Polarized Crowds. 
B) Tight Crowds. 
C) Community Clusters. 
D) Broadcast Networks. 
E) Support Networks. 
A) Polarized Crowds. 
B) Tight Crowds. 
C) Community Clusters. 
D) Broadcast Networks. 
E) Support Networks.

Question 2

Which of the following microblog user types defined by Pew Research Center is characterized by people who are passionately discussing an issue?

Accepted Answer

A) Polarized Crowds. 
B) Tight Crowds. 
C) Community Clusters. 
D) Broadcast Networks. 
E) Support Networks. 
A) Polarized Crowds. 
B) Tight Crowds. 
C) Community Clusters. 
D) Broadcast Networks. 
E) Support Networks.

Question 3

Which of the following is the same exercise marketers can use to assess the situation and their competitors' social presence and is also used to assess personal social media activity according to the values expressed in the social engagement?

Accepted Answer

A) Social identity audit. 
B) Social activity audit. 
C) Personal identity audit. 
D) Personal activity audit. 
E) None of the above. 
A) Social identity audit. 
B) Social activity audit. 
C) Personal identity audit. 
D) Personal activity audit. 
E) None of the above.

Question 4

Which type of impulse are you responding to when you 'follow' people on Twitter and visit their profiles?

Accepted Answer

A) Validation. 
B) Personal utility. 
C) Immediacy. 
D) Prurient. 
E) Affinity. 
A) Validation. 
B) Personal utility. 
C) Immediacy. 
D) Prurient. 
E) Affinity.

Question 5

Which of the following completes the following statement,'______ is similar to ______ but the geographic parameters are more general,such as 50 miles from a zip code.'?

Accepted Answer

A) Beaconing,geofencing. 
B) Geofencing,beaconing. 
C) Geotargeting,geofencing. 
D) Geofencing,geotargeting. 
E) None of the above. 
A) Beaconing,geofencing. 
B) Geofencing,beaconing. 
C) Geotargeting,geofencing. 
D) Geofencing,geotargeting. 
E) None of the above.

Question 6

Sally keeps checking for a response after replying to her boyfriend's message.What type of impulse is she responding to?

Accepted Answer

A) Validation. 
B) Altruistic. 
C) Immediacy. 
D) Personal utility. 
E) Affinity. 
A) Validation. 
B) Altruistic. 
C) Immediacy. 
D) Personal utility. 
E) Affinity.

Question 7

Which of the following completes the statement '______ of social media content is the most prevalent activity but must be served by the more taxing ______ of content.'?

Accepted Answer

A) Creation,distribution. 
B) Consumption,creation. 
C) Distribution,creation. 
D) Creation,consumption. 
E) Distribution,consumption. 
A) Creation,distribution. 
B) Consumption,creation. 
C) Distribution,creation. 
D) Creation,consumption. 
E) Distribution,consumption.

Question 8

People's willingness to disclose personal information in social media channels despite expressing high levels of concern for privacy protection is also known as which of the following?

Accepted Answer

A) Privacy salience. 
B) Privacy paradox. 
C) Social privacy. 
D) Social identity. 
E) None of the above. 
A) Privacy salience. 
B) Privacy paradox. 
C) Social privacy. 
D) Social identity. 
E) None of the above.

Question 9

Which of the following microblog user types defined by Pew Research Center is characterized by people talking about brands but generally not talking to each other?

Accepted Answer

A) Polarized Crowds. 
B) Tight Crowds. 
C) Brand Clusters. 
D) Broadcast Networks. 
E) Support Networks. 
A) Polarized Crowds. 
B) Tight Crowds. 
C) Brand Clusters. 
D) Broadcast Networks. 
E) Support Networks.

Question 10

Which of the following microblog user types defined by Pew Research Center is characterized by many people repeating prominent news items?

Accepted Answer

A) Polarized Crowds. 
B) Tight Crowds. 
C) Community Clusters. 
D) Broadcast Networks. 
E) Support Networks. 
A) Polarized Crowds. 
B) Tight Crowds. 
C) Community Clusters. 
D) Broadcast Networks. 
E) Support Networks.

Question 11

Which of the following refers to 'data generated from technology-mediated social interactions and actions online which can be collected and analyzed'?

Accepted Answer

A) Profile data. 
B) Lifestream data. 
C) Personally identifiable information. 
D) Customer profile data. 
E) Big social data. 
A) Profile data. 
B) Lifestream data. 
C) Personally identifiable information. 
D) Customer profile data. 
E) Big social data.

Question 12

Rachel has decided to quit social media due to increasing privacy concerns and social media fatigue.She deletes all of her social media posts and profiles including Facebook,Twitter,and LinkedIn.What term best describes her actions?

Accepted Answer

A) Lifestream closure. 
B) Social identity suicide. 
C) Internalization. 
D) Social media review. 
E) Social data revocation. 
A) Lifestream closure. 
B) Social identity suicide. 
C) Internalization. 
D) Social media review. 
E) Social data revocation.

Question 13

Which of the following best completes the statement,'______ divides consumers into groups based on their actions.'?

Accepted Answer

A) Geographic segmentation. 
B) Market segmentation. 
C) Behavioral segmentation. 
D) Demographic segmentation. 
E) Psychographic segmentation. 
A) Geographic segmentation. 
B) Market segmentation. 
C) Behavioral segmentation. 
D) Demographic segmentation. 
E) Psychographic segmentation.

Question 14

Researchers from Ryerson University in Toronto categorized social media users into passive or active information seekers and passive or active participants.Which of the following is not one of the four segments that were identified?

Accepted Answer

A) Minimalists. 
B) Observers. 
C) Information Seekers. 
D) Socializers. 
E) Mavens. 
A) Minimalists. 
B) Observers. 
C) Information Seekers. 
D) Socializers. 
E) Mavens.

Question 15

Which of the following completes the sentence,'______ is the sense of relief we feel from knowing others in our network are accessible'?

Accepted Answer

A) Contact comfort. 
B) Immediate altruistic response. 
C) Social media addiction. 
D) Prurient impulse. 
E) Validation impulse. 
A) Contact comfort. 
B) Immediate altruistic response. 
C) Social media addiction. 
D) Prurient impulse. 
E) Validation impulse.

Question 16

According to Forrester's Social Technographics Model a ______ score gauges whether social media will be useful to build customer relationships.

Accepted Answer

A) Discover. 
B) Explore. 
C) Use. 
D) Ask. 
E) Engage. 
A) Discover. 
B) Explore. 
C) Use. 
D) Ask. 
E) Engage.

Question 17

According to Forrester's Social Technographics Model a ______ score measures likelihood of conversion using social media,the ultimate goal of the zone of social commerce.

Accepted Answer

A) Discover. 
B) Explore. 
C) Buy. 
D) Ask. 
E) Engage. 
A) Discover. 
B) Explore. 
C) Buy. 
D) Ask. 
E) Engage.

Question 18

An ID that is used to describe something about you in shorthand as you try to build a following is known as which of the following?

Accepted Answer

A) Social footprint. 
B) Digital primacy. 
C) Digital brand name. 
D) Lifestream. 
E) Social media touchpoint. 
A) Social footprint. 
B) Digital primacy. 
C) Digital brand name. 
D) Lifestream. 
E) Social media touchpoint.

Question 19

______ appreciate social interactions with your company.They don't shy away from branded social interactions,but neither do they seek them out.

Accepted Answer

A) Social Stars. 
B) Social Savvies. 
C) Social Snackers. 
D) Social Skippers. 
E) None of the above. 
A) Social Stars. 
B) Social Savvies. 
C) Social Snackers. 
D) Social Skippers. 
E) None of the above.

Question 20

Which of the following represents your username in social communities?

Accepted Answer

A) Lifestream. 
B) Avatar. 
C) Social footprint. 
D) Handle. 
E) Social media touchpoint. 
A) Lifestream. 
B) Avatar. 
C) Social footprint. 
D) Handle. 
E) Social media touchpoint.

Which of the following microblog user types defined by Pew Research Center is characterized by handling customer complaints?

Which of the following microblog user types defined by Pew Research Center is characterized by people who are passionately discussing an issue?

Which of the following is the same exercise marketers can use to assess the situation and their competitors' social presence and is also used to assess personal social media activity according to the values expressed in the social engagement?

Which type of impulse are you responding to when you 'follow' people on Twitter and visit their profiles?

Which of the following completes the following statement,' is similar to but the geographic parameters are more general,such as 50 miles from a zip code.'?

Sally keeps checking for a response after replying to her boyfriend's message.What type of impulse is she responding to?

Which of the following completes the statement ' of social media content is the most prevalent activity but must be served by the more taxing of content.'?

People's willingness to disclose personal information in social media channels despite expressing high levels of concern for privacy protection is also known as which of the following?

Which of the following microblog user types defined by Pew Research Center is characterized by people talking about brands but generally not talking to each other?

Which of the following microblog user types defined by Pew Research Center is characterized by many people repeating prominent news items?

Which of the following refers to 'data generated from technology-mediated social interactions and actions online which can be collected and analyzed'?

Rachel has decided to quit social media due to increasing privacy concerns and social media fatigue.She deletes all of her social media posts and profiles including Facebook,Twitter,and LinkedIn.What term best describes her actions?

Which of the following best completes the statement,'______ divides consumers into groups based on their actions.'?

Researchers from Ryerson University in Toronto categorized social media users into passive or active information seekers and passive or active participants.Which of the following is not one of the four segments that were identified?

Which of the following completes the sentence,'______ is the sense of relief we feel from knowing others in our network are accessible'?

According to Forrester's Social Technographics Model a ______ score gauges whether social media will be useful to build customer relationships.

According to Forrester's Social Technographics Model a ______ score measures likelihood of conversion using social media,the ultimate goal of the zone of social commerce.

An ID that is used to describe something about you in shorthand as you try to build a following is known as which of the following?

______ appreciate social interactions with your company.They don't shy away from branded social interactions,but neither do they seek them out.

Which of the following represents your username in social communities?

The Social Media Environment

Network Structure and Group Influences in Social Media

Social Media Marketing Strategy

Tactical Planning Execution

Social Community

Social Publishing

Social Entertainment

Social Commerce

Social Media Analytics

Social Media Metrics

Filters

Exam 2: Social Consumers

Which of the following microblog user types defined by Pew Research Center is characterized by handling customer complaints?

Which of the following microblog user types defined by Pew Research Center is characterized by people who are passionately discussing an issue?

Which of the following is the same exercise marketers can use to assess the situation and their competitors' social presence and is also used to assess personal social media activity according to the values expressed in the social engagement?

Which type of impulse are you responding to when you 'follow' people on Twitter and visit their profiles?

Which of the following completes the following statement,'______ is similar to ______ but the geographic parameters are more general,such as 50 miles from a zip code.'?

Sally keeps checking for a response after replying to her boyfriend's message.What type of impulse is she responding to?

Which of the following completes the statement '______ of social media content is the most prevalent activity but must be served by the more taxing ______ of content.'?

People's willingness to disclose personal information in social media channels despite expressing high levels of concern for privacy protection is also known as which of the following?

Which of the following microblog user types defined by Pew Research Center is characterized by people talking about brands but generally not talking to each other?

Which of the following microblog user types defined by Pew Research Center is characterized by many people repeating prominent news items?

Which of the following refers to 'data generated from technology-mediated social interactions and actions online which can be collected and analyzed'?

Rachel has decided to quit social media due to increasing privacy concerns and social media fatigue.She deletes all of her social media posts and profiles including Facebook,Twitter,and LinkedIn.What term best describes her actions?

Which of the following best completes the statement,'______ divides consumers into groups based on their actions.'?

Researchers from Ryerson University in Toronto categorized social media users into passive or active information seekers and passive or active participants.Which of the following is not one of the four segments that were identified?

Which of the following completes the sentence,'______ is the sense of relief we feel from knowing others in our network are accessible'?

According to Forrester's Social Technographics Model a ______ score gauges whether social media will be useful to build customer relationships.

According to Forrester's Social Technographics Model a ______ score measures likelihood of conversion using social media,the ultimate goal of the zone of social commerce.

An ID that is used to describe something about you in shorthand as you try to build a following is known as which of the following?

______ appreciate social interactions with your company.They don't shy away from branded social interactions,but neither do they seek them out.

Which of the following represents your username in social communities?

The Social Media Environment

Network Structure and Group Influences in Social Media

Social Media Marketing Strategy

Tactical Planning Execution

Social Community

Social Publishing

Social Entertainment

Social Commerce

Social Media Analytics

Social Media Metrics

Filters

Which of the following completes the following statement,' is similar to but the geographic parameters are more general,such as 50 miles from a zip code.'?

Which of the following completes the statement ' of social media content is the most prevalent activity but must be served by the more taxing of content.'?