Question 1

What type of segmentation did General Mills use when it launched QueRicaVida.com as an online platform for single moms?

Accepted Answer

A) Geographic. 
B) Demographic. 
C) Psychographic. 
D) Benefit. 
E) Behavioral. 
A) Geographic. 
B) Demographic. 
C) Psychographic. 
D) Benefit. 
E) Behavioral.

Question 2

Which of the follow categorizes social media user types according to their degree of social media consumption and creation?

Accepted Answer

A) The Social Consumption/Creation Matrix. 
B) The Social Creation/Consumption Framework. 
C) The Technographic Matrix. 
D) The Technographic Framework. 
E) None of the above. 
A) The Social Consumption/Creation Matrix. 
B) The Social Creation/Consumption Framework. 
C) The Technographic Matrix. 
D) The Technographic Framework. 
E) None of the above.

Question 3

Which of the following microblog user types defined by Pew Research Center is characterized by highly interconnected people such as hobbyists,fans,or professional groups?

Accepted Answer

A) Polarized Crowds. 
B) Tight Crowds. 
C) Community Clusters. 
D) Broadcast Networks. 
E) Support Networks. 
A) Polarized Crowds. 
B) Tight Crowds. 
C) Community Clusters. 
D) Broadcast Networks. 
E) Support Networks.

Question 4

______ expect social interactions with your company.Social media is still a part of their everyday lives and they frequently use social media to connect with companies,brands,and products.

Accepted Answer

A) Social Stars. 
B) Social Savvies. 
C) Social Snackers. 
D) Social Skippers. 
E) None of the above. 
A) Social Stars. 
B) Social Savvies. 
C) Social Snackers. 
D) Social Skippers. 
E) None of the above.

Question 5

______ spurn social interactions with your company.They rarely use social media to connect with companies,brands,and products.

Accepted Answer

A) Social Stars. 
B) Social Savvies. 
C) Social Snackers. 
D) Social Skippers. 
E) None of these. 
A) Social Stars. 
B) Social Savvies. 
C) Social Snackers. 
D) Social Skippers. 
E) None of these.

Question 6

Which of the following completes the statement,'The extent to which one worries about privacy and the risks related to the collection,unauthorized secondary use,errors in,and improper access of personal data is known as ______.'?

Accepted Answer

A) Intuitive concern. 
B) Considered concern. 
C) Privacy paradox. 
D) Privacy salience. 
E) None of the above. 
A) Intuitive concern. 
B) Considered concern. 
C) Privacy paradox. 
D) Privacy salience. 
E) None of the above.

Question 7

Which of the following are ideal brand ambassadors?

Accepted Answer

A) Attention seekers. 
B) Devotees. 
C) Entertainment chasers. 
D) Connection seekers. 
E) Spectators. 
A) Attention seekers. 
B) Devotees. 
C) Entertainment chasers. 
D) Connection seekers. 
E) Spectators.

Question 8

The portrait that marketers paint of you when they assess the image and perception you portray of yourself on social media is known as which of the following?

Accepted Answer

A) Personal utility impulse. 
B) Social footprint. 
C) Social personality. 
D) Social identity. 
E) Social profile. 
A) Personal utility impulse. 
B) Social footprint. 
C) Social personality. 
D) Social identity. 
E) Social profile.

What type of segmentation did General Mills use when it launched QueRicaVida.com as an online platform for single moms?

Which of the follow categorizes social media user types according to their degree of social media consumption and creation?

Which of the following microblog user types defined by Pew Research Center is characterized by highly interconnected people such as hobbyists,fans,or professional groups?

______ expect social interactions with your company.Social media is still a part of their everyday lives and they frequently use social media to connect with companies,brands,and products.

______ spurn social interactions with your company.They rarely use social media to connect with companies,brands,and products.

Which of the following completes the statement,'The extent to which one worries about privacy and the risks related to the collection,unauthorized secondary use,errors in,and improper access of personal data is known as ______.'?

Which of the following are ideal brand ambassadors?

The portrait that marketers paint of you when they assess the image and perception you portray of yourself on social media is known as which of the following?

The Social Media Environment

Network Structure and Group Influences in Social Media

Social Media Marketing Strategy

Tactical Planning Execution

Social Community

Social Publishing

Social Entertainment

Social Commerce

Social Media Analytics

Social Media Metrics

Filters

Exam 2: Social Consumers

What type of segmentation did General Mills use when it launched QueRicaVida.com as an online platform for single moms?

Which of the follow categorizes social media user types according to their degree of social media consumption and creation?

Which of the following microblog user types defined by Pew Research Center is characterized by highly interconnected people such as hobbyists,fans,or professional groups?

______ expect social interactions with your company.Social media is still a part of their everyday lives and they frequently use social media to connect with companies,brands,and products.

______ spurn social interactions with your company.They rarely use social media to connect with companies,brands,and products.

Which of the following completes the statement,'The extent to which one worries about privacy and the risks related to the collection,unauthorized secondary use,errors in,and improper access of personal data is known as ______.'?

Which of the following are ideal brand ambassadors?

The portrait that marketers paint of you when they assess the image and perception you portray of yourself on social media is known as which of the following?

The Social Media Environment

Network Structure and Group Influences in Social Media

Social Media Marketing Strategy

Tactical Planning Execution

Social Community

Social Publishing

Social Entertainment

Social Commerce

Social Media Analytics

Social Media Metrics

Filters