Exam 5: Tactical Planning Execution

Which of the following completes the statement,'When it comes to channel choice in a showdown between the most popular SNSs featuring photos and video shorts,social media marketing managers seem to agree Instagram Stories achieve ______ reach than Snapchat,and have ______ resource efficiency.'?

Which of the following best describes the social media tactical plan?

Tracking which of these editorial calendar elements will make it easier to ensure that your work has a signature look and cohesive brand identity?

Which of the following best completes the statement,'Industry best practices suggest that the content mix should follow an 80-20 formula such that 80% of the content is ______-focused and 20% ______-focused.'?

Which of the following best completes the sentence,'Social media tactics will guide the brand's activities in the zones of social media marketing,but must do so in a way that fits with the ______.'?

When Burton posts a humorous video on Facebook of some epic snowboarding fails that bring joy and amusement to the audience,this post is considered which of the following?

How could social media marketers ensure the content developed for social media remain consistent with the brand's style and personality in other communications media?

What are the benefits of content atomization?

Which of the following terms refers to 'the character description that highlights key information about the target audience'?

Which of the following best completes the sentence,'Companies that work with ______ services will use calendars integrated in the system instead of spreadsheets'.

When Burton shares a post on Facebook that touts the benefits of a new snowboard this post is considered which of the following?

Which of these editorial calendar elements helps you ensure that every piece of content you create is aligning with your company's marketing goals?

Which of the following questions will facilitate channel selection?

Which of these editorial calendar elements helps make your calendars more searchable when you are looking to see about which target subjects you already created a lot of content - or which you haven't covered often enough?

Which of the following is true of Instagram & Snapchat's user bases?

When considering the style of content developed for social media,which of the following ensures that the brand standards are followed?

Which of these editorial calendar elements will help you keep your SEO efforts aligned with your content creation?

Which of the following best completes the sentence,'The content marketing matrix plots content type according to whether the target audience is in a ______ stage of the purchase process.'?

Which of the following is not a benefit of implementing a solid workflow?

Which of the following should a basic editorial (content)calendar include?