Exam 10: Social Media Analytics

Less than 9 percent of all Internet users are on Twitter,but Twitter generates up to 60 percent of content that social media monitoring tools monitor.This means that to get a more accurate picture of all users we might want to sample relatively fewer tweets than other kinds of posts.Which of the following is being employed in this example?

In a social media research study on Twitter use,the researcher explained to the participants about the study's potential benefits to governmental policies and then asked if they wished to take part in it.What type of policy was the researcher acting under?

Which of the following best completes the following statement,'Though both social monitoring and social listening mine social data,_______.'

Which of the following terms refers to 'the process of tracking mentions of specific words or phrases on social media sites'?

Which of the following recommendations is not a good use of netnography?

Which of the following is the primary unit of analysis for content analysis?

Frito-Lay used the Minneapolis-St.Louis area as a test market for their multigrain snack,Sunchips,as a way to gather experiential data.Frito-Lay's use of a test market is an example of which of the following types of research?

Which of the following types of data collection methods does not involve qualitative analyses?

When a new company researches and analyzes industry databases to understand the best way to enter a market,they are engaging in which of the following types of research?

Which of the following research techniques would not be considered primary research?

Information that is collected for the research purposes at hand is also known as which of the following?

Which type of error occurs when there is a gap between the sampling frame used and population defined?

Which of the following can be applied to produce product recommendations,deliver personalized ads,and trigger coupons and other special offers.?

Which of the following can be applied to predict the likelihood of engagement,purchase conversion,and referral behaviors?

The social intelligence system consists of four layers.Which of the following is not one of those layers?

Which of the following is exemplified when results in a 30-minute phone survey are skewed because the people who were willing to take part in the survey were different from those who weren't?

Which of the following are adjustment factors applied to adjust for differences in probability of selection between cases in a sample?

Which type of research is most likely being employed when Chick-Fil-A enthusiasts are studied by a researcher keeping a journal on their language in message boards?

When a researcher records the behavior of buyers' decisions when they shop,they are engaging in which of the following types of research?

Which of the following best completes the sentence,'______ can also alert marketers to impending trouble for crisis communications that might be marked by a shift in the velocity of brand mentions or assess the impact of a public relations crisis.'?