Exam 10: Social Media Analytics

Which of the following refers to the potential that those units that were not included in the final sample in a study are significantly different from those that were included?

Which of the following terms represents an available list that approximates the population and from which we draw a sample to represent the population?

During a sentiment analysis,which of the following is applied to the data to filter any irrelevant content that made it into the data set once the data need to be cleansed?

How can marketers use sentiment analysis?

Which of the following terms is best described as words or other cues used to denote positive or negative sentiment?

The social intelligence system consists of four layers.In which stage of the system is data classified and organized according to relevant categories such as specific campaigns or product lines?

When researchers make participants aware of the research and its benefits and implications,and they are given the opportunity to withdraw or move forward,they are acting under which of the following policies?

What is a central hub for visually monitoring social data related to the brand's marketing objectives?

Which of the following refers to a technique for 'collecting conversations according to established criteria for inclusion in a database'?

Because content analysis is used to study the meanings relayed through content,the content used as sources is broadly defined.For social media researchers where does most content originate from?

Which of the following are labels that classify and assign meanings to pieces of information in a content analysis?

Analyzing product reviews to obtain insight into the mix of features people want,and the product's strengths and weaknesses is a way marketers use which of the following?

Which of the following would result if a study of hard-core gamers sampled only female gamers who were in their fifties?

The social intelligence system consists of four layers.Which of the following sources data and is considered the foundation of social intelligence?

Which type of error is the result of collecting data from only a subset,rather than all,of the members of the sampling frame?

Which of the following refers to a research methodology that adapts ethnographic research techniques to study the communities that emerge through computer-mediated communications?

When a researcher conducts a study of Xbox gamers by reflecting on their characteristics in chat rooms,what type of research is most likely being employed?

Which term refers to 'capturing,managing,and analyzing social data to identify and apply insights to business goals'?

The social media monitoring process answers which of the following questions?

Which of the following types of research involves recording behavior or the residual evidence of behavior?