Question 1

Which of the following scour designated sites in the sampling frame to collect the relevant content and save it to a database?

Accepted Answer

A) Online echoes. 
B) Sentiment indicators. 
C) Verbatims. 
D) Web crawlers. 
E) Codes. 
A) Online echoes. 
B) Sentiment indicators. 
C) Verbatims. 
D) Web crawlers. 
E) Codes.

Question 2

Which of the following refers to how people think or feel (especially feel)about an object such as a brand or a political candidate?

Accepted Answer

A) Bias. 
B) Consent. 
C) Echo. 
D) Sentiment. 
E) Content. 
A) Bias. 
B) Consent. 
C) Echo. 
D) Sentiment. 
E) Content.

Question 3

The research design includes which of the following?

Accepted Answer

A) Decisions on the study approach. 
B) The sampling plan to be used. 
C) Procedures for data collection. 
D) Data analysis decisions. 
E) All of these. 
A) Decisions on the study approach. 
B) The sampling plan to be used. 
C) Procedures for data collection. 
D) Data analysis decisions. 
E) All of these.

Question 4

Which of the following best completes the sentence,'______ for segmentation can identify segments meeting complex criteria,including the identification of influencers.'?

Accepted Answer

A) Propensity models. 
B) Cluster analysis. 
C) Filtering models. 
D) Social intelligence models. 
E) All of these. 
A) Propensity models. 
B) Cluster analysis. 
C) Filtering models. 
D) Social intelligence models. 
E) All of these.

Question 5

Which form of social media works with the aid of software that systematically searches key words it finds in social spaces such as blogs,social networks,and forums?

Accepted Answer

A) Social media monitoring. 
B) Social media spamming. 
C) Social media crawling. 
D) Social media fetching. 
E) Social media mining. 
A) Social media monitoring. 
B) Social media spamming. 
C) Social media crawling. 
D) Social media fetching. 
E) Social media mining.

Question 6

If we were collecting primary data using survey research or interviews,we would specify the units of interest,likely the people or families to which we wish to generalize the study results.These people or families are known as which of the following?

Accepted Answer

A) Population. 
B) Sample. 
C) Census. 
D) Sample frame. 
E) Research design. 
A) Population. 
B) Sample. 
C) Census. 
D) Sample frame. 
E) Research design.

Question 7

During sentiment analysis,which of the following codifies words used in conversation that are strongly related to specific emotions?

Accepted Answer

A) Text classifier. 
B) Opinion mining. 
C) Text mining. 
D) Word-phrase dictionary. 
E) Content analysis. 
A) Text classifier. 
B) Opinion mining. 
C) Text mining. 
D) Word-phrase dictionary. 
E) Content analysis.

Question 8

Retweets on Twitter and shares on Facebook are both examples of which of the following?

Accepted Answer

A) Echo effect. 
B) Viral spread. 
C) A participation effect. 
D) Online echo. 
E) Both A and D. 
A) Echo effect. 
B) Viral spread. 
C) A participation effect. 
D) Online echo. 
E) Both A and D.

Question 9

Which of the following completes the sentence,'A researcher performing a ______ might test a hypothesis that TV commercials reinforce traditional sex-role attitudes by sampling a large number of ads that aired during a certain period of time,and comparing the occupations that male versus female actors portrayed'?

Accepted Answer

A) Text mining. 
B) Content analysis. 
C) Sentiment analysis. 
D) Opinion mining. 
E) Netnography. 
A) Text mining. 
B) Content analysis. 
C) Sentiment analysis. 
D) Opinion mining. 
E) Netnography.

Question 10

On what criteria should a social media marketer evaluate enterprise social listening vendors?

Accepted Answer

A) Quality and extent of sources. 
B) Data processing ability. 
C) Dashboard functionality. 
D) Analytic capabilities. 
E) All of these. 
A) Quality and extent of sources. 
B) Data processing ability. 
C) Dashboard functionality. 
D) Analytic capabilities. 
E) All of these.

Question 11

Which of the following is an unobtrusive approach to research with a key benefit of observing what is likely to be credible information,unaffected by the research process?

Accepted Answer

A) Survey research. 
B) Focus group research. 
C) Experimental research. 
D) Sentiment research. 
E) Netnography research. 
A) Survey research. 
B) Focus group research. 
C) Experimental research. 
D) Sentiment research. 
E) Netnography research.

Question 12

Information that is already collected and available for use is also known as which of the following?

Accepted Answer

A) Ethnographic research. 
B) Social media research. 
C) Secondary research. 
D) Primary research. 
E) Observational research. 
A) Ethnographic research. 
B) Social media research. 
C) Secondary research. 
D) Primary research. 
E) Observational research.

Question 13

How can organizations best approach social media listening?

Accepted Answer

A) Anecdotally,but not systematically. 
B) Systematically,but not anecdotally. 
C) Anecdotally or systematically,but not both. 
D) Anecdotally and systematically. 
E) Neither anecdotally nor systematically. 
A) Anecdotally,but not systematically. 
B) Systematically,but not anecdotally. 
C) Anecdotally or systematically,but not both. 
D) Anecdotally and systematically. 
E) Neither anecdotally nor systematically.

Question 14

Which of the following recommendations is not a good use of netnography?

Accepted Answer

A) Be straightforward with those in the online community. 
B) Learn about the behaviors of the group culture. 
C) Never disclose your purpose for participation. 
D) Classify material as social or informational. 
E) Select online communities that are focused on a particular topic or segment. 
A) Be straightforward with those in the online community. 
B) Learn about the behaviors of the group culture. 
C) Never disclose your purpose for participation. 
D) Classify material as social or informational. 
E) Select online communities that are focused on a particular topic or segment.

Question 15

Which of the following terms refers to the process of identifying,collecting,and analyzing information shared on social media sites in order to inform strategic marketing decisions?

Accepted Answer

A) Social monitoring. 
B) Social listening. 
C) Data mining 
D) Primary research. 
E) None of these. 
A) Social monitoring. 
B) Social listening. 
C) Data mining 
D) Primary research. 
E) None of these.

Question 16

At its core,sentiment analysis is which of the following?

Accepted Answer

A) Ethnographic. 
B) Experimental. 
C) Netnography. 
D) Focus group. 
E) Attitudinal. 
A) Ethnographic. 
B) Experimental. 
C) Netnography. 
D) Focus group. 
E) Attitudinal.

Question 17

A team of researchers who wanted to learn about how teenage girls actually talk about beauty care products sponsored a series of sleepovers where they sent (female)employees to hang out overnight and record what they learned when the conversation turned to cosmetics,skin treatments,and the like.This is an example of which of the following types of research?

Accepted Answer

A) Survey research. 
B) Observational research. 
C) Ethnographic research. 
D) Sentiment research. 
E) Netnography research. 
A) Survey research. 
B) Observational research. 
C) Ethnographic research. 
D) Sentiment research. 
E) Netnography research.

Question 18

Which of the following exists because people who share content online tend to share it in more than one community,and people in the sharer's network may then also share the same content?

Accepted Answer

A) Echo effect. 
B) The participation effect. 
C) Spam. 
D) Viral spread. 
E) Web scraping. 
A) Echo effect. 
B) The participation effect. 
C) Spam. 
D) Viral spread. 
E) Web scraping.

Question 19

The social intelligence system consists of four layers.Which layer deals with how information is then translated into easily digestible insights,delivered as needed to the appropriate departments,and/or incorporated into other data needs?

Accepted Answer

A) Social listening. 
B) Data management. 
C) Sentiment analysis. 
D) Data analytics. 
E) Distribution. 
A) Social listening. 
B) Data management. 
C) Sentiment analysis. 
D) Data analytics. 
E) Distribution.

Question 20

A social media research study sets out to determine the attitudes and characteristics of Xbox gamers,so they select the gaming sites of GamesForum and Gaming Bay to define Xbox gamers.The gamers in this example represent which of the following?

Accepted Answer

A) Population. 
B) Sample. 
C) Census. 
D) Sample frame. 
E) Research design. 
A) Population. 
B) Sample. 
C) Census. 
D) Sample frame. 
E) Research design.

Which of the following scour designated sites in the sampling frame to collect the relevant content and save it to a database?

Which of the following refers to how people think or feel (especially feel)about an object such as a brand or a political candidate?

The research design includes which of the following?

Which of the following best completes the sentence,'______ for segmentation can identify segments meeting complex criteria,including the identification of influencers.'?

Which form of social media works with the aid of software that systematically searches key words it finds in social spaces such as blogs,social networks,and forums?

If we were collecting primary data using survey research or interviews,we would specify the units of interest,likely the people or families to which we wish to generalize the study results.These people or families are known as which of the following?

During sentiment analysis,which of the following codifies words used in conversation that are strongly related to specific emotions?

Retweets on Twitter and shares on Facebook are both examples of which of the following?

On what criteria should a social media marketer evaluate enterprise social listening vendors?

Which of the following is an unobtrusive approach to research with a key benefit of observing what is likely to be credible information,unaffected by the research process?

Information that is already collected and available for use is also known as which of the following?

How can organizations best approach social media listening?

Which of the following recommendations is not a good use of netnography?

Which of the following terms refers to the process of identifying,collecting,and analyzing information shared on social media sites in order to inform strategic marketing decisions?

At its core,sentiment analysis is which of the following?

Which of the following exists because people who share content online tend to share it in more than one community,and people in the sharer's network may then also share the same content?

The social intelligence system consists of four layers.Which layer deals with how information is then translated into easily digestible insights,delivered as needed to the appropriate departments,and/or incorporated into other data needs?

A social media research study sets out to determine the attitudes and characteristics of Xbox gamers,so they select the gaming sites of GamesForum and Gaming Bay to define Xbox gamers.The gamers in this example represent which of the following?

The Social Media Environment

Social Consumers

Network Structure and Group Influences in Social Media

Social Media Marketing Strategy

Tactical Planning Execution

Social Community

Social Publishing

Social Entertainment

Social Commerce

Social Media Metrics

Filters

Exam 10: Social Media Analytics

Which of the following scour designated sites in the sampling frame to collect the relevant content and save it to a database?

Which of the following refers to how people think or feel (especially feel)about an object such as a brand or a political candidate?

The research design includes which of the following?

Which of the following best completes the sentence,'______ for segmentation can identify segments meeting complex criteria,including the identification of influencers.'?

Which form of social media works with the aid of software that systematically searches key words it finds in social spaces such as blogs,social networks,and forums?

If we were collecting primary data using survey research or interviews,we would specify the units of interest,likely the people or families to which we wish to generalize the study results.These people or families are known as which of the following?

During sentiment analysis,which of the following codifies words used in conversation that are strongly related to specific emotions?

Retweets on Twitter and shares on Facebook are both examples of which of the following?

On what criteria should a social media marketer evaluate enterprise social listening vendors?

Which of the following is an unobtrusive approach to research with a key benefit of observing what is likely to be credible information,unaffected by the research process?

Information that is already collected and available for use is also known as which of the following?

How can organizations best approach social media listening?

Which of the following recommendations is not a good use of netnography?

Which of the following terms refers to the process of identifying,collecting,and analyzing information shared on social media sites in order to inform strategic marketing decisions?

At its core,sentiment analysis is which of the following?

Which of the following exists because people who share content online tend to share it in more than one community,and people in the sharer's network may then also share the same content?

The social intelligence system consists of four layers.Which layer deals with how information is then translated into easily digestible insights,delivered as needed to the appropriate departments,and/or incorporated into other data needs?

A social media research study sets out to determine the attitudes and characteristics of Xbox gamers,so they select the gaming sites of GamesForum and Gaming Bay to define Xbox gamers.The gamers in this example represent which of the following?

The Social Media Environment

Social Consumers

Network Structure and Group Influences in Social Media

Social Media Marketing Strategy

Tactical Planning Execution

Social Community

Social Publishing

Social Entertainment

Social Commerce

Social Media Metrics

Filters