Question 1

Email,surface mail,telephone,and face-to-face conversations are examples of which type of media?

Accepted Answer

A) Bulk media. 
B) Personal media. 
C) Mass media. 
D) Social media. 
E) Individual media. 
A) Bulk media. 
B) Personal media. 
C) Mass media. 
D) Social media. 
E) Individual media.

Question 2

Which of the four zones of social media mainly assists in the dissemination of content to an audience?

Accepted Answer

A) Social community. 
B) Social commerce. 
C) Social entertainment. 
D) Social publishing. 
E) Social dissemination. 
A) Social community. 
B) Social commerce. 
C) Social entertainment. 
D) Social publishing. 
E) Social dissemination.

Question 3

Broadcasts,digital channels,and print advertisements that reach a large number of people are examples of which type of media?

Accepted Answer

A) Bulk media. 
B) Personal media. 
C) Mass media. 
D) Social media. 
E) Individual media. 
A) Bulk media. 
B) Personal media. 
C) Mass media. 
D) Social media. 
E) Individual media.

Question 4

Which of the following completes the sentence,'______ describes a process that harnesses the collective knowledge of a large group of people to solve problems and complete tasks'?

Accepted Answer

A) Crowdsourcing 
B) Groupthink 
C) Cloud computing 
D) Blogging 
E) Microsharings 
A) Crowdsourcing 
B) Groupthink 
C) Cloud computing 
D) Blogging 
E) Microsharings

Question 5

While social networks met the need for online communities,______ made it possible for people to share their content,user-generated content (UGC),without the barriers and gatekeeping of traditional broadcast models.

Accepted Answer

A) Social communities. 
B) Social publishing. 
C) Social gaming. 
D) Social commerce. 
E) Social entertainment. 
A) Social communities. 
B) Social publishing. 
C) Social gaming. 
D) Social commerce. 
E) Social entertainment.

Question 6

The virtual worlds of Candy Crush and Mafia Wars are categorized under which zone of social media?

Accepted Answer

A) Social community. 
B) Social publishing. 
C) Social entertainment. 
D) Social commerce. 
E) Social punishment. 
A) Social community. 
B) Social publishing. 
C) Social entertainment. 
D) Social commerce. 
E) Social punishment.

Question 7

Which of the following is not true about the phrase,'a culture of participation'?

Accepted Answer

A) It is based on the belief in democracy. 
B) It is one in which people freely interact with others. 
C) It exists with open access to venues that allows users to share content. 
D) It facilitates the power to build on the content of others from your own unique point of view. 
E) It discourages people from passively lurking on social media websites. 
A) It is based on the belief in democracy. 
B) It is one in which people freely interact with others. 
C) It exists with open access to venues that allows users to share content. 
D) It facilitates the power to build on the content of others from your own unique point of view. 
E) It discourages people from passively lurking on social media websites.

Question 8

A synchronous interaction is best exemplified by which of the following?

Accepted Answer

A) Watching a YouTube commercial. 
B) Posting a reply to a question on a discussion board within the week it was assigned. 
C) Responding a day later to an email from your friend. 
D) Reading through several blog posts on the Internet. 
E) Messaging back and forth via text messaging with your friend. 
A) Watching a YouTube commercial. 
B) Posting a reply to a question on a discussion board within the week it was assigned. 
C) Responding a day later to an email from your friend. 
D) Reading through several blog posts on the Internet. 
E) Messaging back and forth via text messaging with your friend.

Question 9

Which of the following completes the phrase,'______ encompasses social shopping,social marketplaces,and hybrid channels and tools that enable shared participation in a buying decision.'?

Accepted Answer

A) Social shopping. 
B) A social storefront. 
C) Social purchasing. 
D) Collaborative purchasing. 
E) Social commerce. 
A) Social shopping. 
B) A social storefront. 
C) Social purchasing. 
D) Collaborative purchasing. 
E) Social commerce.

Question 10

Which of the following completes the sentence,'Television,newspapers,and magazines are forms of ______ used by companies to communicate a message'?

Accepted Answer

A) mediums 
B) blogs 
C) apps 
D) vehicles 
E) connections 
A) mediums 
B) blogs 
C) apps 
D) vehicles 
E) connections

Email,surface mail,telephone,and face-to-face conversations are examples of which type of media?

Which of the four zones of social media mainly assists in the dissemination of content to an audience?

Broadcasts,digital channels,and print advertisements that reach a large number of people are examples of which type of media?

Which of the following completes the sentence,'______ describes a process that harnesses the collective knowledge of a large group of people to solve problems and complete tasks'?

While social networks met the need for online communities,______ made it possible for people to share their content,user-generated content (UGC),without the barriers and gatekeeping of traditional broadcast models.

The virtual worlds of Candy Crush and Mafia Wars are categorized under which zone of social media?

Which of the following is not true about the phrase,'a culture of participation'?

A synchronous interaction is best exemplified by which of the following?

Which of the following completes the phrase,'______ encompasses social shopping,social marketplaces,and hybrid channels and tools that enable shared participation in a buying decision.'?

Which of the following completes the sentence,'Television,newspapers,and magazines are forms of ______ used by companies to communicate a message'?

Social Consumers

Network Structure and Group Influences in Social Media

Social Media Marketing Strategy

Tactical Planning Execution

Social Community

Social Publishing

Social Entertainment

Social Commerce

Social Media Analytics

Social Media Metrics

Filters

Exam 1: The Social Media Environment

Email,surface mail,telephone,and face-to-face conversations are examples of which type of media?

Which of the four zones of social media mainly assists in the dissemination of content to an audience?

Broadcasts,digital channels,and print advertisements that reach a large number of people are examples of which type of media?

Which of the following completes the sentence,'______ describes a process that harnesses the collective knowledge of a large group of people to solve problems and complete tasks'?

While social networks met the need for online communities,______ made it possible for people to share their content,user-generated content (UGC),without the barriers and gatekeeping of traditional broadcast models.

The virtual worlds of Candy Crush and Mafia Wars are categorized under which zone of social media?

Which of the following is not true about the phrase,'a culture of participation'?

A synchronous interaction is best exemplified by which of the following?

Which of the following completes the phrase,'______ encompasses social shopping,social marketplaces,and hybrid channels and tools that enable shared participation in a buying decision.'?

Which of the following completes the sentence,'Television,newspapers,and magazines are forms of ______ used by companies to communicate a message'?

Social Consumers

Network Structure and Group Influences in Social Media

Social Media Marketing Strategy

Tactical Planning Execution

Social Community

Social Publishing

Social Entertainment

Social Commerce

Social Media Analytics

Social Media Metrics

Filters