Question 1

Which of the following best describes a social publishing site,such as a blog?

Accepted Answer

A) Operates like an online new source for which readers can share information,create discussions,and learn about a narrow range of topics. 
B) Information can only be maintained by journalists or specific organizations. 
C) Operates like an online new source for which readers can share information,create discussions,and learn about a wide range of topics. 
D) Content is limited to text,graphics and video. 
E) None of these. 
A) Operates like an online new source for which readers can share information,create discussions,and learn about a narrow range of topics. 
B) Information can only be maintained by journalists or specific organizations. 
C) Operates like an online new source for which readers can share information,create discussions,and learn about a wide range of topics. 
D) Content is limited to text,graphics and video. 
E) None of these.

Question 2

Which of the following is considered to be social software?

Accepted Answer

A) An iPad. 
B) Pinterest. 
C) A Dell Pc. 
D) An iPhone. 
E) An Internet-connected game console. 
A) An iPad. 
B) Pinterest. 
C) A Dell Pc. 
D) An iPhone. 
E) An Internet-connected game console.

Question 3

Which of the following best completes the statement,'The social media value chain illustrates the ______ of social media participants and the ______ that make those activities possible.'?

Accepted Answer

A) Core activities,components. 
B) Attitudes,core competencies. 
C) Competencies,components. 
D) Core activities,competencies. 
E) None of these. 
A) Core activities,components. 
B) Attitudes,core competencies. 
C) Competencies,components. 
D) Core activities,competencies. 
E) None of these.

Question 4

Which of the following is not one of the four Social Publishing use groups?

Accepted Answer

A) Individual users. 
B) Independent professionals. 
C) Professional contributors associated with organizations. 
D) Educational publications. 
E) Brands. 
A) Individual users. 
B) Independent professionals. 
C) Professional contributors associated with organizations. 
D) Educational publications. 
E) Brands.

Question 5

Which of the following are examples of vehicles for each zone of social media?

Accepted Answer

A) Twitter,Groupon,LinkedIn,Second Life. 
B) YouTube,Twitter,Linked-In,Second Life. 
C) Twitter,Groupon,YouTube,Second Life. 
D) YouTube,Groupon,TripAdvisor,Second Life. 
E) Twitter,Groupon,uGame,Second Life. 
A) Twitter,Groupon,LinkedIn,Second Life. 
B) YouTube,Twitter,Linked-In,Second Life. 
C) Twitter,Groupon,YouTube,Second Life. 
D) YouTube,Groupon,TripAdvisor,Second Life. 
E) Twitter,Groupon,uGame,Second Life.

Question 6

Which of the following refers to 'an artificial intelligence computer software program that stimulates intelligent conversation via written or spoken text using a chat interface'?

Accepted Answer

A) Instant messenger 
B) Chatbot 
C) Digital native 
D) Crowdsource 
E) Channel host 
A) Instant messenger 
B) Chatbot 
C) Digital native 
D) Crowdsource 
E) Channel host

Question 7

Which of the following are computer programs that enable users to interact,create and share data online?

Accepted Answer

A) Devices. 
B) Perpetual beta. 
C) Tag cloud. 
D) Crowdsourcing. 
E) Social software. 
A) Devices. 
B) Perpetual beta. 
C) Tag cloud. 
D) Crowdsourcing. 
E) Social software.

Question 8

Which of the following defines Web 1.0 and Web 2.0?

Accepted Answer

A) Web 1.0 was a network of connected information. 
B) Web 1.0 was the era of cognition,in which a network of data producers served information to primarily passive consumers. 
C) Web 2.0 connects networks of people in addition to networks of information. 
D) Web 2.0 enables interactive capabilities in an environment characterized by user control,freedom,and dialogue. 
E) All of these. 
A) Web 1.0 was a network of connected information. 
B) Web 1.0 was the era of cognition,in which a network of data producers served information to primarily passive consumers. 
C) Web 2.0 connects networks of people in addition to networks of information. 
D) Web 2.0 enables interactive capabilities in an environment characterized by user control,freedom,and dialogue. 
E) All of these.

Question 9

Which of the following completes the phrase,'______ are collaborative online workspaces that enable community members to contribute to the creation of a useful and shared resource.'?

Accepted Answer

A) Forums. 
B) Threads. 
C) Blogs. 
D) Wikis. 
E) Networks. 
A) Forums. 
B) Threads. 
C) Blogs. 
D) Wikis. 
E) Networks.

Question 10

Which four types are social publishing sites?

Accepted Answer

A) Social networking sites,message boards,forums,and wikis. 
B) Blogs,microsharing sites,media sharing sites,social bookmarking and news sites. 
C) Social games and gaming sites,socially enabled console games,alternate reality games,and virtual worlds. 
D) Reviews and ratings,deal sites and deal aggregators,social shopping markets,and social storefronts. 
E) The internet,social software,devices,and social media users. 
A) Social networking sites,message boards,forums,and wikis. 
B) Blogs,microsharing sites,media sharing sites,social bookmarking and news sites. 
C) Social games and gaming sites,socially enabled console games,alternate reality games,and virtual worlds. 
D) Reviews and ratings,deal sites and deal aggregators,social shopping markets,and social storefronts. 
E) The internet,social software,devices,and social media users.

Question 11

Which of the following is referred to as the 'fifth P' of marketing?

Accepted Answer

A) Perception. 
B) Psychology. 
C) Person. 
D) Participation. 
E) Posting. 
A) Perception. 
B) Psychology. 
C) Person. 
D) Participation. 
E) Posting.

Question 12

Which form of marketing is characterized by improvements in interactivity and measurement,whilst retaining its primarily vertical flow of power in its channels of communication and distribution?

Accepted Answer

A) Social media marketing. 
B) Tradigital marketing. 
C) Participation marketing. 
D) Traditional marketing. 
E) Push marketing. 
A) Social media marketing. 
B) Tradigital marketing. 
C) Participation marketing. 
D) Traditional marketing. 
E) Push marketing.

Question 13

Which of the following is not included in the LARA framework that is used as part of a company's service recovery?

Accepted Answer

A) Listen to customer conversations. 
B) Act on the company's needs. 
C) Act on customers' conversations. 
D) Relate information to the company's existing information. 
E) Analyze customer conversations. 
A) Listen to customer conversations. 
B) Act on the company's needs. 
C) Act on customers' conversations. 
D) Relate information to the company's existing information. 
E) Analyze customer conversations.

Question 14

Which of the following is true of 'psychic income'?

Accepted Answer

A) It is perceived value that is not expressed in monetary form. 
B) It is also referred to as 'social currency'. 
C) Brands pay influencers cash to promote their products. 
D) Both it is perceived value that is not expressed in monetary form and it is also referred to as 'social currency'. 
E) None of these. 
A) It is perceived value that is not expressed in monetary form. 
B) It is also referred to as 'social currency'. 
C) Brands pay influencers cash to promote their products. 
D) Both it is perceived value that is not expressed in monetary form and it is also referred to as 'social currency'. 
E) None of these.

Question 15

Which of the following represents the three channels in the social community zone?

Accepted Answer

A) Social networking sites,message boards and forums,and wikis. 
B) Microsharing sites,media sharing sites,and news sites. 
C) Social games and gaming sites,socially enabled console games,and alternate reality games. 
D) Reviews and ratings,deal sites and deal aggregators,and social storefronts. 
E) The internet,social software,and social media users. 
A) Social networking sites,message boards and forums,and wikis. 
B) Microsharing sites,media sharing sites,and news sites. 
C) Social games and gaming sites,socially enabled console games,and alternate reality games. 
D) Reviews and ratings,deal sites and deal aggregators,and social storefronts. 
E) The internet,social software,and social media users.

Question 16

______ describe channels of social media that focus upon relationships and the common activities people participate in with others who share the same interest or identification.?

Accepted Answer

A) Social identities. 
B) Social presences. 
C) Social communities. 
D) Social connections. 
E) None of these. 
A) Social identities. 
B) Social presences. 
C) Social communities. 
D) Social connections. 
E) None of these.

Question 17

Which of the following completes the statement,'______ are hosted online and include opportunities for interaction with members of a player's network as well as the ability to ______ activities and gaming accomplishments to online profiles.'?

Accepted Answer

A) Social games,tweet. 
B) Virtual reality games,statuscast. 
C) Alternate reality games,tweet. 
D) Social games,statuscast. 
E) None of these. 
A) Social games,tweet. 
B) Virtual reality games,statuscast. 
C) Alternate reality games,tweet. 
D) Social games,statuscast. 
E) None of these.

Question 18

Which of the following best describes this situation: 'Amazon's ability to recommend books to you based upon what other people with similar interests bought in the past gets better as it tracks more and more people who enter search queries and make purchases.' ?

Accepted Answer

A) Crowdsourcing. 
B) Network effect. 
C) Collective intelligence. 
D) Algorithmic tracking. 
E) None of these. 
A) Crowdsourcing. 
B) Network effect. 
C) Collective intelligence. 
D) Algorithmic tracking. 
E) None of these.

Question 19

Which of the following is not a core component of the Social Media Value Chain?

Accepted Answer

A) Infrastructure. 
B) Channels/hosts. 
C) Supporting software and services. 
D) The Internet. 
E) Devices. 
A) Infrastructure. 
B) Channels/hosts. 
C) Supporting software and services. 
D) The Internet. 
E) Devices.

Question 20

______ are online hosts that enable site members to construct and maintain profiles,identify other members with whom they are connected,and participate by consuming,producing,and/or interacting with content provided by their connections.

Accepted Answer

A) Social networking sites (SNS). 
B) Microsharing sites. 
C) Gaming consoles. 
D) Social storefronts. 
E) Social softwares. 
A) Social networking sites (SNS). 
B) Microsharing sites. 
C) Gaming consoles. 
D) Social storefronts. 
E) Social softwares.

Which of the following best describes a social publishing site,such as a blog?

Which of the following is considered to be social software?

Which of the following best completes the statement,'The social media value chain illustrates the of social media participants and the that make those activities possible.'?

Which of the following is not one of the four Social Publishing use groups?

Which of the following are examples of vehicles for each zone of social media?

Which of the following refers to 'an artificial intelligence computer software program that stimulates intelligent conversation via written or spoken text using a chat interface'?

Which of the following are computer programs that enable users to interact,create and share data online?

Which of the following defines Web 1.0 and Web 2.0?

Which of the following completes the phrase,'______ are collaborative online workspaces that enable community members to contribute to the creation of a useful and shared resource.'?

Which four types are social publishing sites?

Which of the following is referred to as the 'fifth P' of marketing?

Which form of marketing is characterized by improvements in interactivity and measurement,whilst retaining its primarily vertical flow of power in its channels of communication and distribution?

Which of the following is not included in the LARA framework that is used as part of a company's service recovery?

Which of the following is true of 'psychic income'?

Which of the following represents the three channels in the social community zone?

______ describe channels of social media that focus upon relationships and the common activities people participate in with others who share the same interest or identification.?

Which of the following completes the statement,' are hosted online and include opportunities for interaction with members of a player's network as well as the ability to activities and gaming accomplishments to online profiles.'?

Which of the following best describes this situation: 'Amazon's ability to recommend books to you based upon what other people with similar interests bought in the past gets better as it tracks more and more people who enter search queries and make purchases.' ?

Which of the following is not a core component of the Social Media Value Chain?

______ are online hosts that enable site members to construct and maintain profiles,identify other members with whom they are connected,and participate by consuming,producing,and/or interacting with content provided by their connections.

Social Consumers

Network Structure and Group Influences in Social Media

Social Media Marketing Strategy

Tactical Planning Execution

Social Community

Social Publishing

Social Entertainment

Social Commerce

Social Media Analytics

Social Media Metrics

Filters

Exam 1: The Social Media Environment

Which of the following best describes a social publishing site,such as a blog?

Which of the following is considered to be social software?

Which of the following best completes the statement,'The social media value chain illustrates the ______ of social media participants and the ______ that make those activities possible.'?

Which of the following is not one of the four Social Publishing use groups?

Which of the following are examples of vehicles for each zone of social media?

Which of the following refers to 'an artificial intelligence computer software program that stimulates intelligent conversation via written or spoken text using a chat interface'?

Which of the following are computer programs that enable users to interact,create and share data online?

Which of the following defines Web 1.0 and Web 2.0?

Which of the following completes the phrase,'______ are collaborative online workspaces that enable community members to contribute to the creation of a useful and shared resource.'?

Which four types are social publishing sites?

Which of the following is referred to as the 'fifth P' of marketing?

Which form of marketing is characterized by improvements in interactivity and measurement,whilst retaining its primarily vertical flow of power in its channels of communication and distribution?

Which of the following is not included in the LARA framework that is used as part of a company's service recovery?

Which of the following is true of 'psychic income'?

Which of the following represents the three channels in the social community zone?

______ describe channels of social media that focus upon relationships and the common activities people participate in with others who share the same interest or identification.?

Which of the following completes the statement,'______ are hosted online and include opportunities for interaction with members of a player's network as well as the ability to ______ activities and gaming accomplishments to online profiles.'?

Which of the following best describes this situation: 'Amazon's ability to recommend books to you based upon what other people with similar interests bought in the past gets better as it tracks more and more people who enter search queries and make purchases.' ?

Which of the following is not a core component of the Social Media Value Chain?

______ are online hosts that enable site members to construct and maintain profiles,identify other members with whom they are connected,and participate by consuming,producing,and/or interacting with content provided by their connections.

Social Consumers

Network Structure and Group Influences in Social Media

Social Media Marketing Strategy

Tactical Planning Execution

Social Community

Social Publishing

Social Entertainment

Social Commerce

Social Media Analytics

Social Media Metrics

Filters

Which of the following best completes the statement,'The social media value chain illustrates the of social media participants and the that make those activities possible.'?

Which of the following completes the statement,' are hosted online and include opportunities for interaction with members of a player's network as well as the ability to activities and gaming accomplishments to online profiles.'?