Question 1

Which of the following best describes a social context ad?

Accepted Answer

A) Contains ad creative (image and text),along with an option to encourage the viewer to engage with the brand. 
B) Includes ad creative,an engagement device,and personalized referral content from people in the viewer's network. 
C) Is shared on a person's activity stream following a brand interaction (such as liking the brand). 
D) Motivates the receiver to get involved with the message and help spread it to others. 
E) Occurs when an opinion leader publishes brand-relevant content,such as a blog post in social media. 
A) Contains ad creative (image and text),along with an option to encourage the viewer to engage with the brand. 
B) Includes ad creative,an engagement device,and personalized referral content from people in the viewer's network. 
C) Is shared on a person's activity stream following a brand interaction (such as liking the brand). 
D) Motivates the receiver to get involved with the message and help spread it to others. 
E) Occurs when an opinion leader publishes brand-relevant content,such as a blog post in social media.

Question 2

Which of the following is a term used to describe a single profile providing access across social networking sites with a single login and shared information?

Accepted Answer

A) Activity streaming. 
B) Ambient intimacy. 
C) Identity reflection. 
D) Internal social networking. 
E) Identity portability. 
A) Activity streaming. 
B) Ambient intimacy. 
C) Identity reflection. 
D) Internal social networking. 
E) Identity portability.

Question 3

Which of the following best completes the sentence,'Without ______ messages,brands minimize the amplification effects they could generate if their audiences found the FGC worth sharing with others.'?

Accepted Answer

A) Informative. 
B) Viral. 
C) Persuasive. 
D) Interactive. 
E) None of these. 
A) Informative. 
B) Viral. 
C) Persuasive. 
D) Interactive. 
E) None of these.

Question 4

Assuming the brand's persona is likeable and credible,it can facilitate the process by which a consumer adopts a brand belief of their own.This process is also known as which of the following?

Accepted Answer

A) Message internalization. 
B) Return on emotion. 
C) Earned reach. 
D) Fandom. 
E) Brand engagement. 
A) Message internalization. 
B) Return on emotion. 
C) Earned reach. 
D) Fandom. 
E) Brand engagement.

Question 5

Which of the following is not an example of social sharing?

Accepted Answer

A) Link to a celebrity blog. 
B) A photo you shared on Instagram last week. 
C) The Harlem Shake video. 
D) Your high school yearbook. 
E) A brand you 'like' on Facebook. 
A) Link to a celebrity blog. 
B) A photo you shared on Instagram last week. 
C) The Harlem Shake video. 
D) Your high school yearbook. 
E) A brand you 'like' on Facebook.

Question 6

Fans of Scandal can buy clothes,mugs,and other items that sport the show's logo.Which fandom characteristic is this an example of?

Accepted Answer

A) Emotional engagement. 
B) Self-identification. 
C) Cultural competence. 
D) Auxiliary consumption. 
E) Production. 
A) Emotional engagement. 
B) Self-identification. 
C) Cultural competence. 
D) Auxiliary consumption. 
E) Production.

Question 7

What type of advertising is based on a form unique to the vehicle within which it is placed?

Accepted Answer

A) Native advertising. 
B) Participatory advertising. 
C) Display ads. 
D) Social interaction. 
E) Social media advertising. 
A) Native advertising. 
B) Participatory advertising. 
C) Display ads. 
D) Social interaction. 
E) Social media advertising.

Question 8

Which of the following represents shared content that others can view and pass on to their respective networks?

Accepted Answer

A) Gallery. 
B) Activity stream. 
C) Brand profile. 
D) Leaderboard. 
E) Landing page. 
A) Gallery. 
B) Activity stream. 
C) Brand profile. 
D) Leaderboard. 
E) Landing page.

Question 9

Which of the following conceptually assesses the extent to which a brand has delivered a value in exchange for the attachment fans have awarded it?

Accepted Answer

A) API. 
B) Switching cost analysis. 
C) Message internalization. 
D) Dunbar's Number. 
E) Return on emotion. 
A) API. 
B) Switching cost analysis. 
C) Message internalization. 
D) Dunbar's Number. 
E) Return on emotion.

Question 10

Which of the following is not a way that paid ads in social media can be targeted?

Accepted Answer

A) Distribution segmentation. 
B) Geographic segmentation. 
C) Demographic segmentation. 
D) Psychographics. 
E) Behavioral targeting. 
A) Distribution segmentation. 
B) Geographic segmentation. 
C) Demographic segmentation. 
D) Psychographics. 
E) Behavioral targeting.

Question 11

Word-of-mouth communication is critical for brands.A study of the impact of word-of-mouth communication and FGC for 60 brands found that WOM influences which of the following?

Accepted Answer

A) Brand equity. 
B) Brand attitudes. 
C) Purchase intent. 
D) A & B Only. 
E) All of these. 
A) Brand equity. 
B) Brand attitudes. 
C) Purchase intent. 
D) A & B Only. 
E) All of these.

Question 12

Which of the following describes the Social Community Zone?

Accepted Answer

A) It can be thought of as the 'relationship zone'. 
B) Key activities include collaboration and conversation. 
C) Social networks focus on acquiring and maintaining relationships. 
D) We often converse and collaborate around content. 
E) All of these. 
A) It can be thought of as the 'relationship zone'. 
B) Key activities include collaboration and conversation. 
C) Social networks focus on acquiring and maintaining relationships. 
D) We often converse and collaborate around content. 
E) All of these.

Which of the following best describes a social context ad?

Which of the following is a term used to describe a single profile providing access across social networking sites with a single login and shared information?

Which of the following best completes the sentence,'Without ______ messages,brands minimize the amplification effects they could generate if their audiences found the FGC worth sharing with others.'?

Assuming the brand's persona is likeable and credible,it can facilitate the process by which a consumer adopts a brand belief of their own.This process is also known as which of the following?

Which of the following is not an example of social sharing?

Fans of Scandal can buy clothes,mugs,and other items that sport the show's logo.Which fandom characteristic is this an example of?

What type of advertising is based on a form unique to the vehicle within which it is placed?

Which of the following represents shared content that others can view and pass on to their respective networks?

Which of the following conceptually assesses the extent to which a brand has delivered a value in exchange for the attachment fans have awarded it?

Which of the following is not a way that paid ads in social media can be targeted?

Word-of-mouth communication is critical for brands.A study of the impact of word-of-mouth communication and FGC for 60 brands found that WOM influences which of the following?

Which of the following describes the Social Community Zone?

The Social Media Environment

Social Consumers

Network Structure and Group Influences in Social Media

Social Media Marketing Strategy

Tactical Planning Execution

Social Publishing

Social Entertainment

Social Commerce

Social Media Analytics

Social Media Metrics

Filters

Exam 6: Social Community

Which of the following best describes a social context ad?

Which of the following is a term used to describe a single profile providing access across social networking sites with a single login and shared information?

Which of the following best completes the sentence,'Without ______ messages,brands minimize the amplification effects they could generate if their audiences found the FGC worth sharing with others.'?

Assuming the brand's persona is likeable and credible,it can facilitate the process by which a consumer adopts a brand belief of their own.This process is also known as which of the following?

Which of the following is not an example of social sharing?

Fans of Scandal can buy clothes,mugs,and other items that sport the show's logo.Which fandom characteristic is this an example of?

What type of advertising is based on a form unique to the vehicle within which it is placed?

Which of the following represents shared content that others can view and pass on to their respective networks?

Which of the following conceptually assesses the extent to which a brand has delivered a value in exchange for the attachment fans have awarded it?

Which of the following is not a way that paid ads in social media can be targeted?

Word-of-mouth communication is critical for brands.A study of the impact of word-of-mouth communication and FGC for 60 brands found that WOM influences which of the following?

Which of the following describes the Social Community Zone?

The Social Media Environment

Social Consumers

Network Structure and Group Influences in Social Media

Social Media Marketing Strategy

Tactical Planning Execution

Social Publishing

Social Entertainment

Social Commerce

Social Media Analytics

Social Media Metrics

Filters