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Assuming the Brand's Persona Is Likeable and Credible,it Can Facilitate

Question 64

Multiple Choice

Assuming the brand's persona is likeable and credible,it can facilitate the process by which a consumer adopts a brand belief of their own.This process is also known as which of the following?


A) Message internalization.
B) Return on emotion.
C) Earned reach.
D) Fandom.
E) Brand engagement.

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