Question 1

Which of the following refers to situations where consumers interact with one other during a shopping event and opens the doors for others to influence our decisions?

Accepted Answer

A) Social commerce. 
B) E-commerce. 
C) Online communities. 
D) Social publishing. 
E) Social shopping. 
A) Social commerce. 
B) E-commerce. 
C) Online communities. 
D) Social publishing. 
E) Social shopping.

Question 2

Why don't all E-Retailers offer reviews and ratings on their sites?

Accepted Answer

A) Negative reviews tend to outnumber positive reviews on most sites. 
B) 80% of user generated reviews are negative. 
C) Brands fear that dissatisfied customers will use review features to flame the brand. 
D) Consumers do not find utility in negative reviews. 
E) All of these. 
A) Negative reviews tend to outnumber positive reviews on most sites. 
B) 80% of user generated reviews are negative. 
C) Brands fear that dissatisfied customers will use review features to flame the brand. 
D) Consumers do not find utility in negative reviews. 
E) All of these.

Question 3

The social commerce approach characteristic of participatory is best defined by which of the following?

Accepted Answer

A) Acknowledge opinions that were invited,incentivized,or facilitated by the brand. 
B) Enable consumers to rate the value of opinions offered on the site. 
C) Encourage consumers to contribute posts. 
D) Acknowledge the value of the opinions customers offer. 
E) Encourage consumers to contribute posts 
A) Acknowledge opinions that were invited,incentivized,or facilitated by the brand. 
B) Enable consumers to rate the value of opinions offered on the site. 
C) Encourage consumers to contribute posts. 
D) Acknowledge the value of the opinions customers offer. 
E) Encourage consumers to contribute posts

Question 4

Which of the following refers to the moment a consumer chooses a product from the store shelf?

Accepted Answer

A) ZMOT. 
B) Verification. 
C) FMOT. 
D) SMOT. 
E) GMOT. 
A) ZMOT. 
B) Verification. 
C) FMOT. 
D) SMOT. 
E) GMOT.

Question 5

In which of the five steps to consumer decision making does the consumer experience satisfaction or dissatisfaction with the purchase?

Accepted Answer

A) Problem recognition. 
B) Information search. 
C) Alternative evaluation. 
D) Purchase. 
E) Post-purchase evaluation. 
A) Problem recognition. 
B) Information search. 
C) Alternative evaluation. 
D) Purchase. 
E) Post-purchase evaluation.

Question 6

Which of the following is not an example of social commerce?

Accepted Answer

A) Online ratings and reviews. 
B) Shopping related apps. 
C) Deal sites and deal aggregators. 
D) Social shopping malls and storefronts. 
E) Consumer solicited media and microblogs. 
A) Online ratings and reviews. 
B) Shopping related apps. 
C) Deal sites and deal aggregators. 
D) Social shopping malls and storefronts. 
E) Consumer solicited media and microblogs.

Question 7

Which of the following is true of negative reviews and ratings on retail websites?

Accepted Answer

A) Gives consumers information needed to assess risk. 
B) Minimizes perceived performance and financial risk associated with purchases. 
C) Enhances credibility and removes the fear of 'too good to be true' 
D) Gives retailers valuable information on products that should be improved or discontinued. 
E) All of the above. 
A) Gives consumers information needed to assess risk. 
B) Minimizes perceived performance and financial risk associated with purchases. 
C) Enhances credibility and removes the fear of 'too good to be true' 
D) Gives retailers valuable information on products that should be improved or discontinued. 
E) All of the above.

Question 8

When a shopper recognizes similarities between themselves and a reviewer this tends to increase trust in product reviews This is referred to as which of the following?

Accepted Answer

A) Confirmation bias. 
B) Verification. 
C) Similar life experiences. 
D) False equivalency. 
E) Influence tactics. 
A) Confirmation bias. 
B) Verification. 
C) Similar life experiences. 
D) False equivalency. 
E) Influence tactics.

Question 9

What type influence is being used when car dealerships advertise that they are the #1 dealer in the area?

Accepted Answer

A) Social proof. 
B) Authority. 
C) Affinity. 
D) Scarcity. 
E) Consistency. 
A) Social proof. 
B) Authority. 
C) Affinity. 
D) Scarcity. 
E) Consistency.

Question 10

Which of the following refers to the moment a consumer uses the product and feels satisfaction or dissatisfaction?

Accepted Answer

A) ZMOT. 
B) Verification. 
C) FMOT. 
D) SMOT. 
E) GMOT. 
A) ZMOT. 
B) Verification. 
C) FMOT. 
D) SMOT. 
E) GMOT.

Question 11

Which of the following is true of reviews?

Accepted Answer

A) They result in better site stickiness. 
B) They can also enhance the effectiveness of offline promotional strategies. 
C) They become a source of research data for the business. 
D) A & B only. 
E) All of these. 
A) They result in better site stickiness. 
B) They can also enhance the effectiveness of offline promotional strategies. 
C) They become a source of research data for the business. 
D) A & B only. 
E) All of these.

Question 12

Which influence tactic is being used when you see an ad for a pain reliever that says '9 out of 10 doctors recommend'?

Accepted Answer

A) Social proof. 
B) Authority. 
C) Affinity. 
D) Scarcity. 
E) Consistency. 
A) Social proof. 
B) Authority. 
C) Affinity. 
D) Scarcity. 
E) Consistency.

Question 13

Which of the following best completes the sentence,'Social shopping provides utility to our shopping experience because it lowers our ______.'?

Accepted Answer

A) Brand awareness. 
B) Search radius. 
C) Travel expenses. 
D) Perceived risk. 
E) None of these. 
A) Brand awareness. 
B) Search radius. 
C) Travel expenses. 
D) Perceived risk. 
E) None of these.

Question 14

Why are social shoppers susceptible to social commerce fraud?

Accepted Answer

A) Anyone can become online sellers because they do not have to invest in a website or pay to online marketplaces. 
B) The anonymity afforded by online social media can bring out non-genuine sellers or scammers. 
C) People tend to trust online reviews and recommendations. 
D) Fraudulent accounts can also inflate the likes and followers for the account to suggest that the accounts are real and endorsed by others. 
E) All of these. 
A) Anyone can become online sellers because they do not have to invest in a website or pay to online marketplaces. 
B) The anonymity afforded by online social media can bring out non-genuine sellers or scammers. 
C) People tend to trust online reviews and recommendations. 
D) Fraudulent accounts can also inflate the likes and followers for the account to suggest that the accounts are real and endorsed by others. 
E) All of these.

Question 15

Which of the following actions is not considered to be social shopping?

Accepted Answer

A) Navigating product information online using social commerce tools. 
B) Emailing product summaries. 
C) Asking a sales associate for their opinion in the store. 
D) Subscribing to RSS feeds of other users' favorite product lists. 
E) Bookmarking your favorite products online. 
A) Navigating product information online using social commerce tools. 
B) Emailing product summaries. 
C) Asking a sales associate for their opinion in the store. 
D) Subscribing to RSS feeds of other users' favorite product lists. 
E) Bookmarking your favorite products online.

Question 16

Two people can perceive the same event and interpret it quite differently based on their individual histories,gender,and cultural biases.This is an example of which of the following?

Accepted Answer

A) Rules of reciprocity. 
B) Affinities. 
C) Cognitive biases. 
D) Bounded rationalities. 
E) Referrals. 
A) Rules of reciprocity. 
B) Affinities. 
C) Cognitive biases. 
D) Bounded rationalities. 
E) Referrals.

Question 17

Which of the five steps to consumer decision making is the primary driver of social commerce and social shopping behaviors?

Accepted Answer

A) Problem recognition. 
B) Information search. 
C) Alternative evaluation. 
D) Purchase. 
E) Post-purchase evaluation. 
A) Problem recognition. 
B) Information search. 
C) Alternative evaluation. 
D) Purchase. 
E) Post-purchase evaluation.

Question 18

Which of the following scenarios is not likely to make us conform?

Accepted Answer

A) Living in a culture that emphasizes individuality. 
B) Believing that the group will apply sanctions to nonconforming behaviors. 
C) Being strongly committed to the group. 
D) Being in a powerful group. 
E) Being highly susceptible to interpersonal influence. 
A) Living in a culture that emphasizes individuality. 
B) Believing that the group will apply sanctions to nonconforming behaviors. 
C) Being strongly committed to the group. 
D) Being in a powerful group. 
E) Being highly susceptible to interpersonal influence.

Question 19

In which of the following social shopping tools is the influence tactic of authority not used?

Accepted Answer

A) Recommendations. 
B) Reviews. 
C) Testimonials. 
D) User forums. 
E) Geo-location programs. 
A) Recommendations. 
B) Reviews. 
C) Testimonials. 
D) User forums. 
E) Geo-location programs.

Question 20

Which of the following refers to 'the active participation and influence of others on a consumer's decision-making process,typically in the form of opinions,recommendations,and experiences shared via social media'?

Accepted Answer

A) E-commerce. 
B) Social commerce. 
C) Online shopping. 
D) Social shopping. 
E) None of these. 
A) E-commerce. 
B) Social commerce. 
C) Online shopping. 
D) Social shopping. 
E) None of these.

Which of the following refers to situations where consumers interact with one other during a shopping event and opens the doors for others to influence our decisions?

Why don't all E-Retailers offer reviews and ratings on their sites?

The social commerce approach characteristic of participatory is best defined by which of the following?

Which of the following refers to the moment a consumer chooses a product from the store shelf?

In which of the five steps to consumer decision making does the consumer experience satisfaction or dissatisfaction with the purchase?

Which of the following is not an example of social commerce?

Which of the following is true of negative reviews and ratings on retail websites?

When a shopper recognizes similarities between themselves and a reviewer this tends to increase trust in product reviews This is referred to as which of the following?

What type influence is being used when car dealerships advertise that they are the #1 dealer in the area?

Which of the following refers to the moment a consumer uses the product and feels satisfaction or dissatisfaction?

Which of the following is true of reviews?

Which influence tactic is being used when you see an ad for a pain reliever that says '9 out of 10 doctors recommend'?

Which of the following best completes the sentence,'Social shopping provides utility to our shopping experience because it lowers our ______.'?

Why are social shoppers susceptible to social commerce fraud?

Which of the following actions is not considered to be social shopping?

Two people can perceive the same event and interpret it quite differently based on their individual histories,gender,and cultural biases.This is an example of which of the following?

Which of the five steps to consumer decision making is the primary driver of social commerce and social shopping behaviors?

Which of the following scenarios is not likely to make us conform?

In which of the following social shopping tools is the influence tactic of authority not used?

Which of the following refers to 'the active participation and influence of others on a consumer's decision-making process,typically in the form of opinions,recommendations,and experiences shared via social media'?

The Social Media Environment

Social Consumers

Network Structure and Group Influences in Social Media

Social Media Marketing Strategy

Tactical Planning Execution

Social Community

Social Publishing

Social Entertainment

Social Media Analytics

Social Media Metrics

Filters

Exam 9: Social Commerce

Which of the following refers to situations where consumers interact with one other during a shopping event and opens the doors for others to influence our decisions?

Why don't all E-Retailers offer reviews and ratings on their sites?

The social commerce approach characteristic of participatory is best defined by which of the following?

Which of the following refers to the moment a consumer chooses a product from the store shelf?

In which of the five steps to consumer decision making does the consumer experience satisfaction or dissatisfaction with the purchase?

Which of the following is not an example of social commerce?

Which of the following is true of negative reviews and ratings on retail websites?

When a shopper recognizes similarities between themselves and a reviewer this tends to increase trust in product reviews This is referred to as which of the following?

What type influence is being used when car dealerships advertise that they are the #1 dealer in the area?

Which of the following refers to the moment a consumer uses the product and feels satisfaction or dissatisfaction?

Which of the following is true of reviews?

Which influence tactic is being used when you see an ad for a pain reliever that says '9 out of 10 doctors recommend'?

Which of the following best completes the sentence,'Social shopping provides utility to our shopping experience because it lowers our ______.'?

Why are social shoppers susceptible to social commerce fraud?

Which of the following actions is not considered to be social shopping?

Two people can perceive the same event and interpret it quite differently based on their individual histories,gender,and cultural biases.This is an example of which of the following?

Which of the five steps to consumer decision making is the primary driver of social commerce and social shopping behaviors?

Which of the following scenarios is not likely to make us conform?

In which of the following social shopping tools is the influence tactic of authority not used?

Which of the following refers to 'the active participation and influence of others on a consumer's decision-making process,typically in the form of opinions,recommendations,and experiences shared via social media'?

The Social Media Environment

Social Consumers

Network Structure and Group Influences in Social Media

Social Media Marketing Strategy

Tactical Planning Execution

Social Community

Social Publishing

Social Entertainment

Social Media Analytics

Social Media Metrics

Filters