Question 1

Assessments with detailed comments about the object in question to the general public are referred to as which of the following?

Accepted Answer

A) Ratings. 
B) Reviews. 
C) Recommendations. 
D) Referrals. 
E) Feeds. 
A) Ratings. 
B) Reviews. 
C) Recommendations. 
D) Referrals. 
E) Feeds.

Question 2

Wanelo enables users to share products they 'want,need,love',which are linked to the product's page on the retailer's website,enabling conversion from browsing to truly buying.This is an example of which of the following social commerce applications?

Accepted Answer

A) Social shopping portal. 
B) Social media storefront. 
C) 'Shop Together' tool. 
D) A group buy tool. 
E) 'Ask Your Network' tool. 
A) Social shopping portal. 
B) Social media storefront. 
C) 'Shop Together' tool. 
D) A group buy tool. 
E) 'Ask Your Network' tool.

Question 3

Which of the following refers to 'internet users who have browsed,researched or compared products digitally via any device whether or not they bought digitally'?

Accepted Answer

A) Digital shoppers. 
B) Internet shoppers. 
C) Social shoppers. 
D) E-shoppers. 
E) None of these. 
A) Digital shoppers. 
B) Internet shoppers. 
C) Social shoppers. 
D) E-shoppers. 
E) None of these.

Question 4

If you want to choose a restaurant near the amphitheater where you are attending a concert this weekend,you might pull up all the restaurants in the area and then choose the one with the highest average rating.This mental shortcut used to help you make a decision is known as which of the following?

Accepted Answer

A) Rule of reciprocity. 
B) Norm. 
C) Heuristic. 
D) Bounded rationality. 
E) Referral. 
A) Rule of reciprocity. 
B) Norm. 
C) Heuristic. 
D) Bounded rationality. 
E) Referral.

Question 5

The social shopping tool of deal directories is associated most with which of the following tactics of influence?

Accepted Answer

A) Social proof. 
B) Authority. 
C) Scarcity. 
D) Affinity. 
E) Consistency. 
A) Social proof. 
B) Authority. 
C) Scarcity. 
D) Affinity. 
E) Consistency.

Question 6

Which of the following is not a key component to word-of-mouth marketing according to the Word of Mouth Marketing Association?

Accepted Answer

A) Educating people about your products and services. 
B) Identifying people most likely to share their opinions. 
C) Providing tools that make it easier to save information. 
D) Studying how,where,and when opinions are being shared. 
E) Listening and responding to supporters,detractors,and neutrals. 
A) Educating people about your products and services. 
B) Identifying people most likely to share their opinions. 
C) Providing tools that make it easier to save information. 
D) Studying how,where,and when opinions are being shared. 
E) Listening and responding to supporters,detractors,and neutrals.

Question 7

Which of the following best describes what a user forum is?

Accepted Answer

A) Enables the shopper to show products by most viewed,most favorite,or most commented. 
B) Publishes customer testimonials. 
C) Is dedicated to a group of people who meet online to communicate about products and help each other solve related problems. 
D) Is a collection of special offers,sometimes maintained and updated by user submissions. 
E) Provides an opportunity for people to join together to qualify for volume discounts. 
A) Enables the shopper to show products by most viewed,most favorite,or most commented. 
B) Publishes customer testimonials. 
C) Is dedicated to a group of people who meet online to communicate about products and help each other solve related problems. 
D) Is a collection of special offers,sometimes maintained and updated by user submissions. 
E) Provides an opportunity for people to join together to qualify for volume discounts.

Question 8

Which of the following enables shoppers to show products by most popular,most viewed,most favorite,or most commented?

Accepted Answer

A) Recommendation indicators. 
B) Share tools. 
C) Testimonials. 
D) Pick lists. 
E) Popularity filters. 
A) Recommendation indicators. 
B) Share tools. 
C) Testimonials. 
D) Pick lists. 
E) Popularity filters.

Question 9

Which of the five steps to consumer decision making 'may be triggered by discovering information about a product on social media,whether by user comments,influencer content,or advertising'?

Accepted Answer

A) Problem recognition. 
B) Information search. 
C) Alternative evaluation. 
D) Purchase. 
E) Post-purchase evaluation. 
A) Problem recognition. 
B) Information search. 
C) Alternative evaluation. 
D) Purchase. 
E) Post-purchase evaluation.

Question 10

Social commerce is a subset of which of the following?

Accepted Answer

A) Social entertainment. 
B) E-commerce. 
C) Online communities. 
D) Social publishing. 
E) Consumer-solicited media. 
A) Social entertainment. 
B) E-commerce. 
C) Online communities. 
D) Social publishing. 
E) Consumer-solicited media.

Question 11

Social software plug-ins that enable easy sharing of products sold on a retailer's website to social networks are referred to as which of the following?

Accepted Answer

A) Recommendation indicators. 
B) Share tools. 
C) Testimonials. 
D) Pick lists. 
E) Popularity filters. 
A) Recommendation indicators. 
B) Share tools. 
C) Testimonials. 
D) Pick lists. 
E) Popularity filters.

Question 12

Which of the following is not a step in consumer decision making?

Accepted Answer

A) Problem recognition. 
B) Information search. 
C) Pre-purchase evaluation. 
D) Purchase. 
E) Post-purchase evaluation. 
A) Problem recognition. 
B) Information search. 
C) Pre-purchase evaluation. 
D) Purchase. 
E) Post-purchase evaluation.

Question 13

Which of the following best describes a pick list?

Accepted Answer

A) Enables the shopper to show products by most viewed,most favorite,or most commented. 
B) Publishes customer testimonials. 
C) Is dedicated to a group of people who meet online to communicate about products and help each other solve related problems. 
D) Is a collection of special offers,sometimes maintained and updated by user submissions. 
E) Helps shoppers share what they want onsite. 
A) Enables the shopper to show products by most viewed,most favorite,or most commented. 
B) Publishes customer testimonials. 
C) Is dedicated to a group of people who meet online to communicate about products and help each other solve related problems. 
D) Is a collection of special offers,sometimes maintained and updated by user submissions. 
E) Helps shoppers share what they want onsite.

Question 14

The social commerce approach characteristic of advocacy is best defined by which of the following?

Accepted Answer

A) Acknowledge opinions that were invited,incentivized,or facilitated by the brand. 
B) Enable consumers to rate the value of opinions offered on the site. 
C) Make it easy for users to share reviews on blogs and social networking platforms. 
D) Acknowledge the value of the opinions customers offer. 
E) Encourage consumers to contribute posts. 
A) Acknowledge opinions that were invited,incentivized,or facilitated by the brand. 
B) Enable consumers to rate the value of opinions offered on the site. 
C) Make it easy for users to share reviews on blogs and social networking platforms. 
D) Acknowledge the value of the opinions customers offer. 
E) Encourage consumers to contribute posts.

Question 15

The social commerce approach characteristic of reciprocity is best defined by which of the following?

Accepted Answer

A) Acknowledge opinions that were invited,incentivized,or facilitated by the brand. 
B) Enable consumers to rate the value of opinions offered on the site. 
C) Make it easy for users to share reviews on blogs and social networking platforms. 
D) Acknowledge the value of the opinions customers offer. 
E) Encourage consumers to contribute posts. 
A) Acknowledge opinions that were invited,incentivized,or facilitated by the brand. 
B) Enable consumers to rate the value of opinions offered on the site. 
C) Make it easy for users to share reviews on blogs and social networking platforms. 
D) Acknowledge the value of the opinions customers offer. 
E) Encourage consumers to contribute posts.

Question 16

Which of the following best describes what a user gallery is?

Accepted Answer

A) Enables the shopper to show products by most viewed,most favorite,or most commented. 
B) Publishes customer testimonials. 
C) Is dedicated to a group of people who meet online to communicate about products and help each other solve related problems. 
D) Where users can share their creations,shopping lists,and wish lists. 
E) Provides an opportunity for people to join together to qualify for volume discounts. 
A) Enables the shopper to show products by most viewed,most favorite,or most commented. 
B) Publishes customer testimonials. 
C) Is dedicated to a group of people who meet online to communicate about products and help each other solve related problems. 
D) Where users can share their creations,shopping lists,and wish lists. 
E) Provides an opportunity for people to join together to qualify for volume discounts.

Question 17

The social commerce approach characteristic of authenticity is best defined by which of the following?

Accepted Answer

A) Acknowledge opinions that were invited,incentivized,or facilitated by the brand. 
B) Enable consumers to rate the value of opinions offered on the site. 
C) Make it easy for users to share reviews on blogs and social networking platforms. 
D) Accepting organic word-of-mouth,whether positive or negative. 
E) Encourage consumers to contribute posts. 
A) Acknowledge opinions that were invited,incentivized,or facilitated by the brand. 
B) Enable consumers to rate the value of opinions offered on the site. 
C) Make it easy for users to share reviews on blogs and social networking platforms. 
D) Accepting organic word-of-mouth,whether positive or negative. 
E) Encourage consumers to contribute posts.

Question 18

When a consumer expends just enough effort to make a decision that is acceptable but not necessarily optimal,this is called what?

Accepted Answer

A) Information overload. 
B) Heuristics. 
C) Cognitive bias. 
D) Satisfice. 
E) None of these. 
A) Information overload. 
B) Heuristics. 
C) Cognitive bias. 
D) Satisfice. 
E) None of these.

Question 19

Which type of influence tactic is being used when companies run promotions that make you feel like you will miss out if you do not buy a product or service?

Accepted Answer

A) Social proof. 
B) Authority. 
C) Affinity. 
D) Scarcity. 
E) Consistency. 
A) Social proof. 
B) Authority. 
C) Affinity. 
D) Scarcity. 
E) Consistency.

Question 20

The simple buttons that provide an onsite endorsement of a product,such as the Facebook 'like' button,are known as which of the following?

Accepted Answer

A) Recommendation indicators. 
B) Share tools. 
C) Testimonials. 
D) Pick lists. 
E) Popularity filters. 
A) Recommendation indicators. 
B) Share tools. 
C) Testimonials. 
D) Pick lists. 
E) Popularity filters.

Assessments with detailed comments about the object in question to the general public are referred to as which of the following?

Wanelo enables users to share products they 'want,need,love',which are linked to the product's page on the retailer's website,enabling conversion from browsing to truly buying.This is an example of which of the following social commerce applications?

Which of the following refers to 'internet users who have browsed,researched or compared products digitally via any device whether or not they bought digitally'?

If you want to choose a restaurant near the amphitheater where you are attending a concert this weekend,you might pull up all the restaurants in the area and then choose the one with the highest average rating.This mental shortcut used to help you make a decision is known as which of the following?

The social shopping tool of deal directories is associated most with which of the following tactics of influence?

Which of the following is not a key component to word-of-mouth marketing according to the Word of Mouth Marketing Association?

Which of the following best describes what a user forum is?

Which of the following enables shoppers to show products by most popular,most viewed,most favorite,or most commented?

Which of the five steps to consumer decision making 'may be triggered by discovering information about a product on social media,whether by user comments,influencer content,or advertising'?

Social commerce is a subset of which of the following?

Social software plug-ins that enable easy sharing of products sold on a retailer's website to social networks are referred to as which of the following?

Which of the following is not a step in consumer decision making?

Which of the following best describes a pick list?

The social commerce approach characteristic of advocacy is best defined by which of the following?

The social commerce approach characteristic of reciprocity is best defined by which of the following?

Which of the following best describes what a user gallery is?

The social commerce approach characteristic of authenticity is best defined by which of the following?

When a consumer expends just enough effort to make a decision that is acceptable but not necessarily optimal,this is called what?

Which type of influence tactic is being used when companies run promotions that make you feel like you will miss out if you do not buy a product or service?

The simple buttons that provide an onsite endorsement of a product,such as the Facebook 'like' button,are known as which of the following?

The Social Media Environment

Social Consumers

Network Structure and Group Influences in Social Media

Social Media Marketing Strategy

Tactical Planning Execution

Social Community

Social Publishing

Social Entertainment

Social Media Analytics

Social Media Metrics

Filters

Exam 9: Social Commerce

Assessments with detailed comments about the object in question to the general public are referred to as which of the following?

Wanelo enables users to share products they 'want,need,love',which are linked to the product's page on the retailer's website,enabling conversion from browsing to truly buying.This is an example of which of the following social commerce applications?

Which of the following refers to 'internet users who have browsed,researched or compared products digitally via any device whether or not they bought digitally'?

If you want to choose a restaurant near the amphitheater where you are attending a concert this weekend,you might pull up all the restaurants in the area and then choose the one with the highest average rating.This mental shortcut used to help you make a decision is known as which of the following?

The social shopping tool of deal directories is associated most with which of the following tactics of influence?

Which of the following is not a key component to word-of-mouth marketing according to the Word of Mouth Marketing Association?

Which of the following best describes what a user forum is?

Which of the following enables shoppers to show products by most popular,most viewed,most favorite,or most commented?

Which of the five steps to consumer decision making 'may be triggered by discovering information about a product on social media,whether by user comments,influencer content,or advertising'?

Social commerce is a subset of which of the following?

Social software plug-ins that enable easy sharing of products sold on a retailer's website to social networks are referred to as which of the following?

Which of the following is not a step in consumer decision making?

Which of the following best describes a pick list?

The social commerce approach characteristic of advocacy is best defined by which of the following?

The social commerce approach characteristic of reciprocity is best defined by which of the following?

Which of the following best describes what a user gallery is?

The social commerce approach characteristic of authenticity is best defined by which of the following?

When a consumer expends just enough effort to make a decision that is acceptable but not necessarily optimal,this is called what?

Which type of influence tactic is being used when companies run promotions that make you feel like you will miss out if you do not buy a product or service?

The simple buttons that provide an onsite endorsement of a product,such as the Facebook 'like' button,are known as which of the following?

The Social Media Environment

Social Consumers

Network Structure and Group Influences in Social Media

Social Media Marketing Strategy

Tactical Planning Execution

Social Community

Social Publishing

Social Entertainment

Social Media Analytics

Social Media Metrics

Filters