Question 1

In addition to being inferable from what people say or what they do,attitudes are also directly observable.

Accepted Answer

A) True 
 B)False

Question 2

Attitudes toward companies can be altered by communicating the civic and public acts that the companies sponsor and letting the public know about the good they are trying to do,but attitudes toward the company's products can only be altered through the products themselves.

Accepted Answer

A) True 
 B)False

Question 3

COFFEE MINI CASE: Linda is a heavy coffee drinker and a friend recommends that she try Sunrise Coffee, a new coffee house in town, because it sells delicious coffee.Linda replies that she really prefers to drink her coffee in the peace and quiet of her own home.One morning, Linda is running late and doesn't have time to make herself a cup of coffee, so she stops by Sunrise and is greeted by a cheerful staff and a great-tasting coffee, all of which put Linda in a good mood. Upon arriving at work, a co-worker comments on her alert, up-beat attitude that morning.Linda replies that it must be the great weather that day, sunshine after a week of solid rain.The following morning, Linda recalls what a pleasant experience she had at Sunrise and decides to go again.
-In the COFFEE MINI CASE,Linda's friend has a positive attitude toward Sunrise coffee as a result of which of the following multiattribute attitude models?

Accepted Answer

A)  attitude-toward-behavior model 
B)  trying-to-consume model 
C)  attitude-toward-object model 
D)  attitude-toward-consumer model 
E)  attitude-toward-the-ad model 
A)  attitude-toward-behavior model 
B)  trying-to-consume model 
C)  attitude-toward-object model 
D)  attitude-toward-consumer model 
E)  attitude-toward-the-ad model

Question 4

Attitudes are an expression or reflection of the consumer's general values,lifestyle,and outlook.

Accepted Answer

A) True 
 B)False

Question 5

If Yoplait decides to point out that their yogurt has more potassium than a banana,which strategy of attitude change are they following?

Accepted Answer

A)  changing the relative evaluation of attributes 
B)  changing brand beliefs 
C)  adding an attribute 
D)  changing the overall brand rating 
E)  changing consumers' subjective norms 
A)  changing the relative evaluation of attributes 
B)  changing brand beliefs 
C)  adding an attribute 
D)  changing the overall brand rating 
E)  changing consumers' subjective norms

Question 6

What is cognitive dissonance and when does it happen?

Accepted Answer

Cognitive dissonance is discomfort that

Question 7

COFFEE MINI CASE: Linda is a heavy coffee drinker and a friend recommends that she try Sunrise Coffee, a new coffee house in town, because it sells delicious coffee.Linda replies that she really prefers to drink her coffee in the peace and quiet of her own home.One morning, Linda is running late and doesn't have time to make herself a cup of coffee, so she stops by Sunrise and is greeted by a cheerful staff and a great-tasting coffee, all of which put Linda in a good mood. Upon arriving at work, a co-worker comments on her alert, up-beat attitude that morning.Linda replies that it must be the great weather that day, sunshine after a week of solid rain.The following morning, Linda recalls what a pleasant experience she had at Sunrise and decides to go again.
-In the COFFEE MINI CASE,Linda's initial resistance to the idea of trying Sunrise Coffee arises from which of the following multiattribute attitude models?

Accepted Answer

A)  attitude-toward-behavior model 
B)  trying-to-consume model 
C)  attitude-toward-object model 
D)  attitude-toward-consumer model 
E)  attitude-toward-the-ad model 
A)  attitude-toward-behavior model 
B)  trying-to-consume model 
C)  attitude-toward-object model 
D)  attitude-toward-consumer model 
E)  attitude-toward-the-ad model

Question 8

When HP challenges the notion that computers do not have to be difficult to use by stating that their product "is as simple as duh," it is altering a component of the multiattribute model to change attitudes.Which attitude change strategy is it using?

Accepted Answer

A)  changing the relative evaluation of attributes 
B)  changing brand beliefs 
C)  adding an attribute 
D)  changing the overall brand rating 
E)  changing consumers' subjective norms 
A)  changing the relative evaluation of attributes 
B)  changing brand beliefs 
C)  adding an attribute 
D)  changing the overall brand rating 
E)  changing consumers' subjective norms

Question 9

Differentiate between the marketing objectives of market leaders versus those of competitors and identify five strategies that competitors can pursue to accomplish their objective.

Accepted Answer

For marketers who are fortunate enough t

Question 10

In marketing and consumer research,the conative component of the tricomponent attitude model is frequently treated as an expression of the consumer's intention to buy.

Accepted Answer

A) True 
 B)False

Question 11

Roy is looking to buy a new HDTV set.He knows from friends that LCD set screens reflect less light than plasma set screens,but that LCD sets are also more subject to blurring than plasma sets.This is an example of the ________ component of his attitude toward HDTVs.

Accepted Answer

A)  conative 
B)  objective 
C)  cognitive 
D)  affective 
E)  situational 
A)  conative 
B)  objective 
C)  cognitive 
D)  affective 
E)  situational

Question 12

The ________ component of the tricomponent attitude model includes a consumer's emotions or feelings about a particular product or brand.

Accepted Answer

A)  conative 
B)  objective 
C)  cognitive 
D)  affective 
E)  situational 
A)  conative 
B)  objective 
C)  cognitive 
D)  affective 
E)  situational

Question 13

PUB MINI CASE: Sean and his friends, most of whom are Irish immigrants or have Irish parents, enjoy drinking at The Celtic Knot, a small New York pub that serves many Irish beers, is decorated with genuine Irish paraphernalia, and holds weekly traditional Irish music sessions .Like many of his friends, Sean enjoys the feeling the pub gives him of connection with his Irish heritage.The pub advertises at community centers and churches in predominantly Irish areas of the city.On its posters, underneath a photo of a group of attractive young people in a cozy corner of the pub drinking and laughing together, is the pub's slogan: "Because being Irish is about more than just St.Paddy's Day."
-In the PUB MINI CASE,Sean feels comfortable perceiving The Celtic Knot as a genuine Irish pub because many of his friends believe the same thing.He is using ________ to affirm his attitude.

Accepted Answer

A)  distinctiveness 
B)  consistency over modality 
C)  consistency over time 
D)  the central route to persuasion 
E)  consensus 
A)  distinctiveness 
B)  consistency over modality 
C)  consistency over time 
D)  the central route to persuasion 
E)  consensus

Question 14

According to ________,discomfort occurs when a consumer holds conflicting thoughts about a belief or an attitude object.

Accepted Answer

A)  attitude-change strategies 
B)  cognitive dissonance theory 
C)  attribution theory 
D)  self-perception theory 
E)  attitude research 
A)  attitude-change strategies 
B)  cognitive dissonance theory 
C)  attribution theory 
D)  self-perception theory 
E)  attitude research

Question 15

What are the four main influencers of attitudes?

Accepted Answer

The primary influencer of consumer attit

Question 16

If a consumer segment generally holds a positive attitude toward owning the latest designer jeans,then that segment's attitude toward new brands of designer jeans are likely to reflect that orientation.This is an example of the ________ of attitude.

Accepted Answer

A)  ego-defensive function 
B)  utilitarian function 
C)  value-expressive function 
D)  knowledge function 
E)  intention function 
A)  ego-defensive function 
B)  utilitarian function 
C)  value-expressive function 
D)  knowledge function 
E)  intention function

Question 17

Responding positively to an intention to buy question with regard to a brand will increase the likelihood of that consumer purchasing the brand.

Accepted Answer

A) True 
 B)False

Question 18

________ attempts to explain how people assign blame or credit to events on the basis of either their own behavior or the behavior of others.

Accepted Answer

A)  Self-perception theory 
B)  Cognitive dissonance theory 
C)  Attribution theory 
D)  Buyer intention theory 
E)  Attitude theory 
A)  Self-perception theory 
B)  Cognitive dissonance theory 
C)  Attribution theory 
D)  Buyer intention theory 
E)  Attitude theory

Question 19

How can marketers utilize the knowledge function to influence the basic motivational function?

Accepted Answer

Individuals have a strong need to know a

Question 20

With its slogan "Because self-confidence is priceless," Iron Band Deodorant is trying attract customers by emphasizing the brand's ________.

Accepted Answer

A)  ego-defensive function 
B)  utilitarian function 
C)  value-expressive function 
D)  knowledge function 
E)  intention function 
A)  ego-defensive function 
B)  utilitarian function 
C)  value-expressive function 
D)  knowledge function 
E)  intention function

In addition to being inferable from what people say or what they do,attitudes are also directly observable.

Attitudes toward companies can be altered by communicating the civic and public acts that the companies sponsor and letting the public know about the good they are trying to do,but attitudes toward the company's products can only be altered through the products themselves.

Attitudes are an expression or reflection of the consumer's general values,lifestyle,and outlook.

If Yoplait decides to point out that their yogurt has more potassium than a banana,which strategy of attitude change are they following?

What is cognitive dissonance and when does it happen?

When HP challenges the notion that computers do not have to be difficult to use by stating that their product "is as simple as duh," it is altering a component of the multiattribute model to change attitudes.Which attitude change strategy is it using?

Differentiate between the marketing objectives of market leaders versus those of competitors and identify five strategies that competitors can pursue to accomplish their objective.

In marketing and consumer research,the conative component of the tricomponent attitude model is frequently treated as an expression of the consumer's intention to buy.

Roy is looking to buy a new HDTV set.He knows from friends that LCD set screens reflect less light than plasma set screens,but that LCD sets are also more subject to blurring than plasma sets.This is an example of the ________ component of his attitude toward HDTVs.

The ________ component of the tricomponent attitude model includes a consumer's emotions or feelings about a particular product or brand.

According to ________,discomfort occurs when a consumer holds conflicting thoughts about a belief or an attitude object.

What are the four main influencers of attitudes?

If a consumer segment generally holds a positive attitude toward owning the latest designer jeans,then that segment's attitude toward new brands of designer jeans are likely to reflect that orientation.This is an example of the ________ of attitude.

Responding positively to an intention to buy question with regard to a brand will increase the likelihood of that consumer purchasing the brand.

________ attempts to explain how people assign blame or credit to events on the basis of either their own behavior or the behavior of others.

How can marketers utilize the knowledge function to influence the basic motivational function?

With its slogan "Because self-confidence is priceless," Iron Band Deodorant is trying attract customers by emphasizing the brand's ________.

Consumer Behavior: Meeting Changes and Challenges

Introduction to the Consumer Research Process

Market Segmentation and Strategic Targeting

Consumer Motivation

Personality and Consumer Behavior

Consumer Perception

Consumer Learning

Communication and Consumer Behavior

The Family and Its Social Class Standing

The Influence of Culture on Consumer Behavior

Subcultures and Consumer Behavior

Cross-Cultural Consumer Behavior: an International Perspective

Consumers and the Diffusion of Innovations

Consumer Decision Making and Beyond

Marketing Ethics and Social Responsibility

Filters

Exam 8: Consumer Attitude Formation and Change

In addition to being inferable from what people say or what they do,attitudes are also directly observable.

Attitudes toward companies can be altered by communicating the civic and public acts that the companies sponsor and letting the public know about the good they are trying to do,but attitudes toward the company's products can only be altered through the products themselves.

Attitudes are an expression or reflection of the consumer's general values,lifestyle,and outlook.

If Yoplait decides to point out that their yogurt has more potassium than a banana,which strategy of attitude change are they following?

What is cognitive dissonance and when does it happen?

When HP challenges the notion that computers do not have to be difficult to use by stating that their product "is as simple as duh," it is altering a component of the multiattribute model to change attitudes.Which attitude change strategy is it using?

Differentiate between the marketing objectives of market leaders versus those of competitors and identify five strategies that competitors can pursue to accomplish their objective.

In marketing and consumer research,the conative component of the tricomponent attitude model is frequently treated as an expression of the consumer's intention to buy.

Roy is looking to buy a new HDTV set.He knows from friends that LCD set screens reflect less light than plasma set screens,but that LCD sets are also more subject to blurring than plasma sets.This is an example of the ________ component of his attitude toward HDTVs.

The ________ component of the tricomponent attitude model includes a consumer's emotions or feelings about a particular product or brand.

According to ________,discomfort occurs when a consumer holds conflicting thoughts about a belief or an attitude object.

What are the four main influencers of attitudes?

If a consumer segment generally holds a positive attitude toward owning the latest designer jeans,then that segment's attitude toward new brands of designer jeans are likely to reflect that orientation.This is an example of the ________ of attitude.

Responding positively to an intention to buy question with regard to a brand will increase the likelihood of that consumer purchasing the brand.

________ attempts to explain how people assign blame or credit to events on the basis of either their own behavior or the behavior of others.

How can marketers utilize the knowledge function to influence the basic motivational function?

With its slogan "Because self-confidence is priceless," Iron Band Deodorant is trying attract customers by emphasizing the brand's ________.

Consumer Behavior: Meeting Changes and Challenges

Introduction to the Consumer Research Process

Market Segmentation and Strategic Targeting

Consumer Motivation

Personality and Consumer Behavior

Consumer Perception

Consumer Learning

Communication and Consumer Behavior

The Family and Its Social Class Standing

The Influence of Culture on Consumer Behavior

Subcultures and Consumer Behavior

Cross-Cultural Consumer Behavior: an International Perspective

Consumers and the Diffusion of Innovations

Consumer Decision Making and Beyond

Marketing Ethics and Social Responsibility

Filters