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If a Consumer Segment Generally Holds a Positive Attitude Toward

Question 36

Multiple Choice

If a consumer segment generally holds a positive attitude toward owning the latest designer jeans,then that segment's attitude toward new brands of designer jeans are likely to reflect that orientation.This is an example of the ________ of attitude.


A) ego-defensive function
B) utilitarian function
C) value-expressive function
D) knowledge function
E) intention function

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