Question 1

Which of the following is true of consumer brand beliefs in the context of changing consumer attitudes?

Accepted Answer

A)  Consumers tend to interpret ambiguous information in ways that challenge their preexisting attitudes. 
B)  Consumers frequently resist evidence that challenges strongly held attitudes or beliefs. 
C)  The easiest way to change consumer attitudes is to attack long-standing brand beliefs. 
D)  Consumers generally embrace evidence that challenges strongly held attitudes and beliefs. 
E)  Brand loyalty is very rare and so it is relatively easy for marketers to change brand beliefs. 
A)  Consumers tend to interpret ambiguous information in ways that challenge their preexisting attitudes. 
B)  Consumers frequently resist evidence that challenges strongly held attitudes or beliefs. 
C)  The easiest way to change consumer attitudes is to attack long-standing brand beliefs. 
D)  Consumers generally embrace evidence that challenges strongly held attitudes and beliefs. 
E)  Brand loyalty is very rare and so it is relatively easy for marketers to change brand beliefs.

Question 2

Niche marketing is also sometimes called ________.

Accepted Answer

A)  attitude research 
B)  attribution 
C)  value expression 
D)  micromarketing 
E)  dual mediation 
A)  attitude research 
B)  attribution 
C)  value expression 
D)  micromarketing 
E)  dual mediation

Question 3

"The largest selling brand" and "the one all others try to imitate" are claims used by companies trying to change attitudes by using the following strategy:

Accepted Answer

A)  changing the relative evaluation of attributes 
B)  changing brand beliefs 
C)  adding an attribute 
D)  changing the overall brand rating 
E)  changing consumers' subjective norms 
A)  changing the relative evaluation of attributes 
B)  changing brand beliefs 
C)  adding an attribute 
D)  changing the overall brand rating 
E)  changing consumers' subjective norms

Question 4

Which of the following is true of attitudes and their relationship with behavior?

Accepted Answer

A)  Attitudes are permanent, but the behaviors they reflect change over time. 
B)  Consumers always demonstrate consistency between their attitudes and their behaviors. 
C)  There is no demonstrable link between attitudes and behavior. 
D)  When consumers are free to act as they wish, we anticipate that their actions will be consistent with their attitudes. 
E)  Attitude change is always followed by behavior change. 
A)  Attitudes are permanent, but the behaviors they reflect change over time. 
B)  Consumers always demonstrate consistency between their attitudes and their behaviors. 
C)  There is no demonstrable link between attitudes and behavior. 
D)  When consumers are free to act as they wish, we anticipate that their actions will be consistent with their attitudes. 
E)  Attitude change is always followed by behavior change.

Question 5

To help marketers understand the impact of advertising on consumer attitudes,they use a certain model to help measure attitudes.Talk about this model.

Accepted Answer

The model used to measure consumer attit

Question 6

One of the criteria used by consumers to confirm their initial attributions about objects is ________,which means that the reaction (the prior inference)is perceived in the same way by other consumers.

Accepted Answer

A)  distinctiveness 
B)  consistency over time 
C)  consistency over modality 
D)  consensus 
E)  self-defense 
A)  distinctiveness 
B)  consistency over time 
C)  consistency over modality 
D)  consensus 
E)  self-defense

Question 7

The ________ acknowledges the possibility that the central route to persuasion can be influenced by a peripheral cue.

Accepted Answer

A)  multiattribute attitude model 
B)  tricomponent attitude model 
C)  trying-to-consume model 
D)  functional approach 
E)  dual mediation model 
A)  multiattribute attitude model 
B)  tricomponent attitude model 
C)  trying-to-consume model 
D)  functional approach 
E)  dual mediation model

Question 8

Discuss the three components of the tricomponent attitude model.

Accepted Answer

The first component of the model is the

Question 9

Individuals who try a brand without any inducements or individuals who buy a brand repeatedly are more likely to consider that they buy the brand because they like it,rather than because it was free or on sale.

Accepted Answer

A) True 
 B)False

Question 10

Someone who donates $10 to Amnesty International might be persuaded to donate a much larger amount when properly approached because that person may decide that he or she is the kind of person who makes such charitable donations.This demonstrates the basic premise of the ________.

Accepted Answer

A)  door-in-the-face technique 
B)  consensus technique 
C)  foot-in-the-door technique 
D)  attribution technique 
E)  dual mediation technique 
A)  door-in-the-face technique 
B)  consensus technique 
C)  foot-in-the-door technique 
D)  attribution technique 
E)  dual mediation technique

Question 11

What is the theory of trying to consume? Give an example from your own experience.

Accepted Answer

The theory of trying to consume is desig

Question 12

In general,the more information consumers have about a product or service,the more likely they are to form attitudes about it,either positive or negative.

Accepted Answer

A) True 
 B)False

Question 13

When Advil makes a dramatic assertion that it has product superiority over Tylenol by claiming it lasts longer and is gentler,what attitude change strategy is it using?

Accepted Answer

A)  changing the relative evaluation of attributes 
B)  changing brand beliefs 
C)  changing beliefs about competitor brands 
D)  changing the overall brand rating 
E)  changing consumers' subjective norms 
A)  changing the relative evaluation of attributes 
B)  changing brand beliefs 
C)  changing beliefs about competitor brands 
D)  changing the overall brand rating 
E)  changing consumers' subjective norms

Question 14

CAR MINI CASE: Carl is looking to buy a new car because he needs more space for driving his kids to and from their after-school activities and for transporting all their gear.His wife has suggested that the family buy a station wagon, but Carl has a negative attitude toward station wagons because he feels that they are "Mom-mobiles" that consign their drivers to a life of car pools and PTA meetings.He then sees an ad for Subaru with a beautiful outdoor setting and attractive young people using a Subaru station wagon.The voice-over discusses the physical attributes of the car and the demographics of its owners.After seeing a Subaru ad portraying its station wagon as a trendy automotive option for exciting young people looking for more cargo room than a sedan and better fuel-efficiency than an SUV, Carl finds himself to be much more enthusiastic about his wife's station wagon suggestion.He purchases a Subaru, but later begins thinking that he probably should have purchased a Volvo for its reputation of greater safety.
-In the CAR MINI CASE,Subaru's method for changing Carl's attitude is an example of ________?

Accepted Answer

A)  changing the relative evaluation of attributes 
B)  changing brand beliefs 
C)  adding an attribute 
D)  changing the overall brand rating 
E)  changing consumers' subjective norms 
A)  changing the relative evaluation of attributes 
B)  changing brand beliefs 
C)  adding an attribute 
D)  changing the overall brand rating 
E)  changing consumers' subjective norms

Question 15

PUB MINI CASE: Sean and his friends, most of whom are Irish immigrants or have Irish parents, enjoy drinking at The Celtic Knot, a small New York pub that serves many Irish beers, is decorated with genuine Irish paraphernalia, and holds weekly traditional Irish music sessions .Like many of his friends, Sean enjoys the feeling the pub gives him of connection with his Irish heritage.The pub advertises at community centers and churches in predominantly Irish areas of the city.On its posters, underneath a photo of a group of attractive young people in a cozy corner of the pub drinking and laughing together, is the pub's slogan: "Because being Irish is about more than just St.Paddy's Day."
-In the PUB MINI CASE,Sean enjoys the feeling the pub gives him of connection with his Irish heritage.This is the ________ of his attitude toward the pub.

Accepted Answer

A)  affective component 
B)  effective component 
C)  cognitive component 
D)  conative component 
E)  prospective component 
A)  affective component 
B)  effective component 
C)  cognitive component 
D)  conative component 
E)  prospective component

Question 16

Attitudes that develop through ________ tend to be more confidently held,more enduring,and more resistant to attack than those developed via ________.

Accepted Answer

A)  direct experience; indirect experience 
B)  internal attribution; external attribution 
C)  utilitarian function; knowledge function 
D)  cognition; emotions 
E)  direct marketing; niche marketing 
A)  direct experience; indirect experience 
B)  internal attribution; external attribution 
C)  utilitarian function; knowledge function 
D)  cognition; emotions 
E)  direct marketing; niche marketing

Question 17

If consumers like the ad they see,they are more likely to buy the product.

Accepted Answer

A) True 
 B)False

Question 18

Emotional appeals most effectively influence attitude formation in consumers who have product experience.

Accepted Answer

A) True 
 B)False

Question 19

Consumers' attitudes toward a particular brand's advertising are independent of their beliefs about the brand and do not influence their attitudes toward the brand itself.

Accepted Answer

A) True 
 B)False

Question 20

________ portray consumers' attitudes with regard to an attitude object as a function of consumers' perceptions and assessment of the key attributes or beliefs of that object.

Accepted Answer

A)  Multiattribute attitude models 
B)  Functional models 
C)  Dual mediation models 
D)  Cognitive dissonance theories 
E)  Tricomponent attitude models 
A)  Multiattribute attitude models 
B)  Functional models 
C)  Dual mediation models 
D)  Cognitive dissonance theories 
E)  Tricomponent attitude models

Which of the following is true of consumer brand beliefs in the context of changing consumer attitudes?

Niche marketing is also sometimes called ________.

"The largest selling brand" and "the one all others try to imitate" are claims used by companies trying to change attitudes by using the following strategy:

Which of the following is true of attitudes and their relationship with behavior?

To help marketers understand the impact of advertising on consumer attitudes,they use a certain model to help measure attitudes.Talk about this model.

One of the criteria used by consumers to confirm their initial attributions about objects is ________,which means that the reaction (the prior inference)is perceived in the same way by other consumers.

The ________ acknowledges the possibility that the central route to persuasion can be influenced by a peripheral cue.

Discuss the three components of the tricomponent attitude model.

Individuals who try a brand without any inducements or individuals who buy a brand repeatedly are more likely to consider that they buy the brand because they like it,rather than because it was free or on sale.

Someone who donates $10 to Amnesty International might be persuaded to donate a much larger amount when properly approached because that person may decide that he or she is the kind of person who makes such charitable donations.This demonstrates the basic premise of the ________.

What is the theory of trying to consume? Give an example from your own experience.

In general,the more information consumers have about a product or service,the more likely they are to form attitudes about it,either positive or negative.

When Advil makes a dramatic assertion that it has product superiority over Tylenol by claiming it lasts longer and is gentler,what attitude change strategy is it using?

Attitudes that develop through tend to be more confidently held,more enduring,and more resistant to attack than those developed via .

If consumers like the ad they see,they are more likely to buy the product.

Emotional appeals most effectively influence attitude formation in consumers who have product experience.

Consumers' attitudes toward a particular brand's advertising are independent of their beliefs about the brand and do not influence their attitudes toward the brand itself.

________ portray consumers' attitudes with regard to an attitude object as a function of consumers' perceptions and assessment of the key attributes or beliefs of that object.

Consumer Behavior: Meeting Changes and Challenges

Introduction to the Consumer Research Process

Market Segmentation and Strategic Targeting

Consumer Motivation

Personality and Consumer Behavior

Consumer Perception

Consumer Learning

Communication and Consumer Behavior

The Family and Its Social Class Standing

The Influence of Culture on Consumer Behavior

Subcultures and Consumer Behavior

Cross-Cultural Consumer Behavior: an International Perspective

Consumers and the Diffusion of Innovations

Consumer Decision Making and Beyond

Marketing Ethics and Social Responsibility

Filters

Exam 8: Consumer Attitude Formation and Change

Which of the following is true of consumer brand beliefs in the context of changing consumer attitudes?

Niche marketing is also sometimes called ________.

"The largest selling brand" and "the one all others try to imitate" are claims used by companies trying to change attitudes by using the following strategy:

Which of the following is true of attitudes and their relationship with behavior?

To help marketers understand the impact of advertising on consumer attitudes,they use a certain model to help measure attitudes.Talk about this model.

One of the criteria used by consumers to confirm their initial attributions about objects is ________,which means that the reaction (the prior inference)is perceived in the same way by other consumers.

The ________ acknowledges the possibility that the central route to persuasion can be influenced by a peripheral cue.

Discuss the three components of the tricomponent attitude model.

Individuals who try a brand without any inducements or individuals who buy a brand repeatedly are more likely to consider that they buy the brand because they like it,rather than because it was free or on sale.

Someone who donates $10 to Amnesty International might be persuaded to donate a much larger amount when properly approached because that person may decide that he or she is the kind of person who makes such charitable donations.This demonstrates the basic premise of the ________.

What is the theory of trying to consume? Give an example from your own experience.

In general,the more information consumers have about a product or service,the more likely they are to form attitudes about it,either positive or negative.

When Advil makes a dramatic assertion that it has product superiority over Tylenol by claiming it lasts longer and is gentler,what attitude change strategy is it using?

Attitudes that develop through ________ tend to be more confidently held,more enduring,and more resistant to attack than those developed via ________.

If consumers like the ad they see,they are more likely to buy the product.

Emotional appeals most effectively influence attitude formation in consumers who have product experience.

Consumers' attitudes toward a particular brand's advertising are independent of their beliefs about the brand and do not influence their attitudes toward the brand itself.

________ portray consumers' attitudes with regard to an attitude object as a function of consumers' perceptions and assessment of the key attributes or beliefs of that object.

Consumer Behavior: Meeting Changes and Challenges

Introduction to the Consumer Research Process

Market Segmentation and Strategic Targeting

Consumer Motivation

Personality and Consumer Behavior

Consumer Perception

Consumer Learning

Communication and Consumer Behavior

The Family and Its Social Class Standing

The Influence of Culture on Consumer Behavior

Subcultures and Consumer Behavior

Cross-Cultural Consumer Behavior: an International Perspective

Consumers and the Diffusion of Innovations

Consumer Decision Making and Beyond

Marketing Ethics and Social Responsibility

Filters

Attitudes that develop through tend to be more confidently held,more enduring,and more resistant to attack than those developed via .