Exam 11: The Influence of Culture on Consumer Behavior

The United States is a diverse country,consisting of several subcultures,all of which interpret and respond to society's basic beliefs and values in the same way.

Insights on what is suitable to wear for a specific occasion,and other dress codes,are something we learn through ________.

WEDDING MINI CASE: Susan is planning her wedding.Susan knows what music is appropriate for her ceremony because she has been to a number of weddings before. She has questions, though, about the appropriate wording of her invitations, so she reviews the helpful information provided by professional wedding planners on specialist wedding sites to familiarize herself with customary wording and style rules.In choosing a wedding dress, Susan has decided to have a dress designer make a custom wedding dress for her. -In the WEDDING MINI CASE,the wedding is considered a ________.

________ consist of the very large number of mental or verbal statements that reflect a person's particular knowledge and assessment of something.

A behavior is only considered a ritual if it is public and can be proven.

Since today even basic consumer goods deliver on their promises of performance,design has become a way for a company to differentiate its products.

Luxury possessions,financial compensation,or status improvement are considered to be direct rewards associated with achievement.

How do Americans compromise between their core values of individualism and conformity?

Ritualized behavior is typically rather formal,often scripted behavior,and is likely to occur repeatedly over time.

In the name of the core value of ________,Americans appear to be more receptive to product claims that stress "new," "improved," "longer lasting," "quicker," and increased strength.

From a marketing standpoint,it is not the ritual that is important,but the ________.

For most Americans,________ signifies the attainment of "the good life," which includes a new car,a dishwasher,a hot tub and a variety of convenience and pleasure providing goods and services.

________ are overt modes of behavior that constitute culturally approved or acceptable ways of behaving in specific situations.

A ________ is a type of symbolic activity consisting of a series of steps occurring in a fixed sequence and repeated over time.

________ has always been associated with bigger quantities of things,or,more of something.Recently,however,there has been a shift away from quantity towards quality.

Within cultural values,self-esteem and social recognition are examples of ________.

DOG TREAT MINI CASE: Observing consumers at veterinary clinics, pet superstores, and grocery stores, Happy Dog determined that consumers were more likely to buy expensive dog treats at their veterinarians' offices than at grocery stores or pet superstores.Happy Dog researchers also observed that consumers spent less time looking at the pet treats before purchasing them when the treats were purchased at the veterinarian's office because they assumed that anything on offer at a veterinarian's office must be good for their pets.As a result of this research, Happy Dog Beef Treats are sold only at the offices of veterinarians and dog groomers and are more expensive than the average dog treat that pet owners might purchase at the supermarket.Happy Dog recently modified its treat recipe to come out with NEW, JUICIER Beef Treats for pet owners to use to reward their dogs.Advertisements promoting the new recipe show a young boy teaching his dog a series of tricks by rewarding her consistently with Happy Dog Beef Treats.At the end of the commercial, the boy cues his dog for the tricks in front of his parents, she performs, and his parents clap proudly. -In the DOG TREAT MINI CASE,Happy Dog uses its price and channels of distribution as ________ of the quality of its dog treats.

Greg and his brothers always put ketchup on their scrambled eggs at breakfast.This is an example of a ________.

Although Americans deeply embrace freedom of choice and individualism,they nevertheless accept the reality of conformity.

The Nike Swoosh and the Coca-Cola label design are examples of ________.