Exam 11: The Influence of Culture on Consumer Behavior

Advertisements for high-style clothing and cosmetics usually promise that their products will enhance the consumer's exclusive or distinctive character and set him or her apart from others.This is an appeal to which American core value?

The learning of a new or foreign culture is known as ________.

DOG TREAT MINI CASE: Observing consumers at veterinary clinics, pet superstores, and grocery stores, Happy Dog determined that consumers were more likely to buy expensive dog treats at their veterinarians' offices than at grocery stores or pet superstores.Happy Dog researchers also observed that consumers spent less time looking at the pet treats before purchasing them when the treats were purchased at the veterinarian's office because they assumed that anything on offer at a veterinarian's office must be good for their pets.As a result of this research, Happy Dog Beef Treats are sold only at the offices of veterinarians and dog groomers and are more expensive than the average dog treat that pet owners might purchase at the supermarket.Happy Dog recently modified its treat recipe to come out with NEW, JUICIER Beef Treats for pet owners to use to reward their dogs.Advertisements promoting the new recipe show a young boy teaching his dog a series of tricks by rewarding her consistently with Happy Dog Beef Treats.At the end of the commercial, the boy cues his dog for the tricks in front of his parents, she performs, and his parents clap proudly. -In the DOG TREAT MINI CASE,Happy Dog's advertisement shows its Beef Treats as a means of fulfilling which of the following core American values?

SOUP MINI CASE: White Mountain Soups sells ready-to-eat soups packaged and sold in microwave-ready, single-serving plastic containers that can be used as bowls and then recycled.White Mountain makes a variety of soups, including New England clam chowder, vegetarian minestrone, and beef and tomato soups.Its advertising emphasizes the use of wholesome ingredients produced by independent farmers, and suggests that White Mountain soup can be a quick and easy lunch, or a wholesome mid-afternoon snack alternative to a bag of potato chips or a candy bar. -In the SOUP MINI CASE,White Mountain draws attention to its patronage of independent local farmers in order to appeal to which of the following American core values?

How do the American values of achievement and success influence consumption? Give an example.

Identify and describe the three levels of subjective culture that are especially relevant to the exploration of consumer behavior and formation of marketing strategy.

DOG TREAT MINI CASE: Observing consumers at veterinary clinics, pet superstores, and grocery stores, Happy Dog determined that consumers were more likely to buy expensive dog treats at their veterinarians' offices than at grocery stores or pet superstores.Happy Dog researchers also observed that consumers spent less time looking at the pet treats before purchasing them when the treats were purchased at the veterinarian's office because they assumed that anything on offer at a veterinarian's office must be good for their pets.As a result of this research, Happy Dog Beef Treats are sold only at the offices of veterinarians and dog groomers and are more expensive than the average dog treat that pet owners might purchase at the supermarket.Happy Dog recently modified its treat recipe to come out with NEW, JUICIER Beef Treats for pet owners to use to reward their dogs.Advertisements promoting the new recipe show a young boy teaching his dog a series of tricks by rewarding her consistently with Happy Dog Beef Treats.At the end of the commercial, the boy cues his dog for the tricks in front of his parents, she performs, and his parents clap proudly. -In the DOG TREAT MINI CASE,Happy Dog uses which of the following types of research to identify the ideal channel of distribution for its dog treats?

How does marketing influence cultural learning?

WEDDING MINI CASE: Susan is planning her wedding.Susan knows what music is appropriate for her ceremony because she has been to a number of weddings before. She has questions, though, about the appropriate wording of her invitations, so she reviews the helpful information provided by professional wedding planners on specialist wedding sites to familiarize herself with customary wording and style rules.In choosing a wedding dress, Susan has decided to have a dress designer make a custom wedding dress for her. -In the WEDDING MINI CASE,Susan has chosen to have her wedding dress custom made,in line with the core American value of ________.

Product advertisements typically influence their audiences through ________.

WEDDING MINI CASE: Susan is planning her wedding.Susan knows what music is appropriate for her ceremony because she has been to a number of weddings before. She has questions, though, about the appropriate wording of her invitations, so she reviews the helpful information provided by professional wedding planners on specialist wedding sites to familiarize herself with customary wording and style rules.In choosing a wedding dress, Susan has decided to have a dress designer make a custom wedding dress for her. -In the WEDDING MINI CASE,Susan learns about appropriate invitation wording and style through ________.

When anthropologists immerse themselves in the environment under study,this technique is called ________.

WEDDING MINI CASE: Susan is planning her wedding.Susan knows what music is appropriate for her ceremony because she has been to a number of weddings before. She has questions, though, about the appropriate wording of her invitations, so she reviews the helpful information provided by professional wedding planners on specialist wedding sites to familiarize herself with customary wording and style rules.In choosing a wedding dress, Susan has decided to have a dress designer make a custom wedding dress for her. -In the WEDDING MINI CASE,a bridal bouquet would be considered a ritual ________.

In an American cultural context,whereas ________ is its own direct award,________ implies an extrinsic reward.

________ consist of everyday or routine behavior.

Compare consumer fieldwork,specifically field observation,to content analysis and value measurement instruments as research approaches examining culture.

Cultural beliefs,values and customs continue to be followed as long as ________.

Culture gradually but continually evolves to meet the needs of society.

Self-reliance,self-interest,self-fulfillment,self-esteem and self-confidence are all exceedingly popular expressions of ________,one of the American core values.

Consumers' idea of material comfort is largely a relative view.Consumers tend to define their own satisfaction with the amount of material goods they have in terms of a comparison of what they have to what others have.