Exam 11: The Influence of Culture on Consumer Behavior

Identify and give an example of the three forms of cultural learning identified by anthropologists.

Cultural beliefs,values,and customs continue to be followed as long as they yield satisfaction.

Every day when John leaves for work,he walks around the car to check the tires,pats the hood,then gets in the car and starts the ignition.This constitutes ritualistic behavior.

WEDDING MINI CASE: Susan is planning her wedding.Susan knows what music is appropriate for her ceremony because she has been to a number of weddings before. She has questions, though, about the appropriate wording of her invitations, so she reviews the helpful information provided by professional wedding planners on specialist wedding sites to familiarize herself with customary wording and style rules.In choosing a wedding dress, Susan has decided to have a dress designer make a custom wedding dress for her. -In the WEDDING MINI CASE,Susan learned what music is appropriate for a wedding ceremony through ________.

The basis of any culture is a shared language.

Kim is actively saving money so that she can afford a downpayment on the purchase of a house because she thinks that home ownership is the key to creating wealth.This personal conviction in the value of home ownership is one of Kim's ________.

Within a cultural context,advertising has the expanded mission of ________.

Enculturation is the learning of a new or foreign culture.

DOG TREAT MINI CASE: Observing consumers at veterinary clinics, pet superstores, and grocery stores, Happy Dog determined that consumers were more likely to buy expensive dog treats at their veterinarians' offices than at grocery stores or pet superstores.Happy Dog researchers also observed that consumers spent less time looking at the pet treats before purchasing them when the treats were purchased at the veterinarian's office because they assumed that anything on offer at a veterinarian's office must be good for their pets.As a result of this research, Happy Dog Beef Treats are sold only at the offices of veterinarians and dog groomers and are more expensive than the average dog treat that pet owners might purchase at the supermarket.Happy Dog recently modified its treat recipe to come out with NEW, JUICIER Beef Treats for pet owners to use to reward their dogs.Advertisements promoting the new recipe show a young boy teaching his dog a series of tricks by rewarding her consistently with Happy Dog Beef Treats.At the end of the commercial, the boy cues his dog for the tricks in front of his parents, she performs, and his parents clap proudly. -In the DOG TREAT MINI CASE,Happy Dog's advertisement shows a boy training a dog by using a reward as the mode of communication,rather than punishment.Use of positive reinforcement in dog training is an example of a(n)________.

Americans place an extraordinary amount of importance on being involved and keeping busy.This is a widely accepted core value that relates to ________.

Verve shampoo has come out with a new hair-care product that is a shampoo and conditioner in one,so consumers can wash and condition their hair in one easy step.This product appeals to Americans' value of ________.

SOUP MINI CASE: White Mountain Soups sells ready-to-eat soups packaged and sold in microwave-ready, single-serving plastic containers that can be used as bowls and then recycled.White Mountain makes a variety of soups, including New England clam chowder, vegetarian minestrone, and beef and tomato soups.Its advertising emphasizes the use of wholesome ingredients produced by independent farmers, and suggests that White Mountain soup can be a quick and easy lunch, or a wholesome mid-afternoon snack alternative to a bag of potato chips or a candy bar. -In the SOUP MINI CASE,White Mountain offers a variety of types of soup in order to appeal to which of the following American core values?

A ________ is anything that stands for something else.

The ________ is a widely used self-administered value inventory that is divided into terminal and instrumental value items.

Given the broad and pervasive nature of ________,its study generally requires a detailed examination of the character of the total society.

When Wendy's advertising emphasizes that a combo meal can come with any of a number of sides,not just fries,the company is appealing to American consumers' preference for ________.

Terminal values include being obedient or courageous.

Differentiate between values and beliefs in the context of defining culture.

Jake learned what brands of food to buy at the grocery store by going grocery shopping with his mother as a child.This constitutes ________.

Define and discuss the American core value of material comfort.