Exam 11: The Influence of Culture on Consumer Behavior

What is the difference between enculturation and acculturation? Which is most important to marketers and why?

The American value of ________ involves admiration of things that save time and effort.

Culture is associated with what a society's members consider to be a necessity and what they view as a luxury.

SOUP MINI CASE: White Mountain Soups sells ready-to-eat soups packaged and sold in microwave-ready, single-serving plastic containers that can be used as bowls and then recycled.White Mountain makes a variety of soups, including New England clam chowder, vegetarian minestrone, and beef and tomato soups.Its advertising emphasizes the use of wholesome ingredients produced by independent farmers, and suggests that White Mountain soup can be a quick and easy lunch, or a wholesome mid-afternoon snack alternative to a bag of potato chips or a candy bar. -From a consumer's point of view,in the SOUP MINI CASE,White Mountain's soup packaging is an appeal to which of the following American core values?

Towels,exercise clothes,water,and portable music players are ________ for going to the gym.

Like innate biological characteristics,culture is physiological in nature.

Individuals who consider a "sense of accomplishment" an important personal value tend to be achievers who strive hard for success.

The American core value of ________ is central to the belief that people can always improve themselves.

In terms of consumer behavior,________ is defined as the sum total of learned beliefs,values,and customs that serve to direct the consumer behavior of members of a particular society.

In the realm of consumer behavior ________ takes the form of standardized goods and services.

In a consumption-oriented society,such as that of the U.S.,the core value of ________ often means the acceptance of change,new products,or services designed to fulfill unsatisfied needs.

Culture can exist and sometimes reveal itself at different perceived or subjective levels.The ________ level refers to shared core values,customs,personalities,and predispositional factors that tend to capture the essence of the character of the citizens of a particular country.

Carla learned how to go about shopping for a new car when her father specifically sat her down and told her what to look for at dealerships and how to negotiate the best price.This constitutes ________.

The learning of one's own culture is known as ________.

When do we become most aware of how culture has molded our own behavior?

Price and channels of distribution are significant ________ of the marketer and the marketer's product.

The preference for lower classes for goods with an external point of identification constitutes a cultural difference on the ________ level.

In identifying the core values of a society,three criteria must be met.Identify and explain these three criteria.

The American value of ________ stimulates patronage of firms that compete with market leaders.

In terms of consumer behavior,an appeal to ________ frequently takes the form of reinforcing the consumer's sense of identity with products or services that both reflect and emphasize that identity.