Exam 11: The Influence of Culture on Consumer Behavior

Values differ from beliefs because they ________.

SOUP MINI CASE: White Mountain Soups sells ready-to-eat soups packaged and sold in microwave-ready, single-serving plastic containers that can be used as bowls and then recycled.White Mountain makes a variety of soups, including New England clam chowder, vegetarian minestrone, and beef and tomato soups.Its advertising emphasizes the use of wholesome ingredients produced by independent farmers, and suggests that White Mountain soup can be a quick and easy lunch, or a wholesome mid-afternoon snack alternative to a bag of potato chips or a candy bar. -In the SOUP MINI CASE,White Mountain draws attention to its use of all-natural,wholesome ingredients in order to appeal to which of the following American core values?

Foreign visitors frequently comment that they cannot understand why Americans are always "on the run" and seemingly unable to relax.This reflects Americans' value of activity and involvement.

The Protestant work ethic,which considers hard work to be wholesome,spiritually rewarding,and an appropriate end in itself,is one of the roots of the American value of ________.

The ________ serves as the primary agent for enculturation.

Culture can exist and sometimes reveal itself at different perceived or subjective levels.The ________ level reflects the underlying dimensions of culture that impact multiple cultures or different societies.

________ are personal goals,while ________ are the basic approaches that an individual might take to achieve those goals.

SOUP MINI CASE: White Mountain Soups sells ready-to-eat soups packaged and sold in microwave-ready, single-serving plastic containers that can be used as bowls and then recycled.White Mountain makes a variety of soups, including New England clam chowder, vegetarian minestrone, and beef and tomato soups.Its advertising emphasizes the use of wholesome ingredients produced by independent farmers, and suggests that White Mountain soup can be a quick and easy lunch, or a wholesome mid-afternoon snack alternative to a bag of potato chips or a candy bar. -In the SOUP MINI CASE,White Mountain suggests that consumers eat a cup of White Mountain soup instead of a candy bar or bag of chips as an afternoon snack.If we consider taking a break for a mid-afternoon snacking to be a ritual for many consumers,the soup (or candy bar or bag of chips)would be considered the ________.

When marketers plan to sell their products in foreign or multinational markets,they must go through a process of ________ in order to ensure that their products and marketing messages are suitable for the foreign culture.

The young receive much of their consumer training through the educational and religious systems,which is reinforced by the family through its role in teaching economic and ethical concepts.

Houses of worship are considered important institutions in the transmission of culture.

The American value of individualism stimulates acceptance of customized or unique products that enable a person to "express his or her own personality."

The concept of freedom in a consumer behavior sense relates to which of the following?

Americans place a great importance on time.They value time and believe in the importance of not wasting time.This is connected to the American core value of activity.

DOG TREAT MINI CASE: Observing consumers at veterinary clinics, pet superstores, and grocery stores, Happy Dog determined that consumers were more likely to buy expensive dog treats at their veterinarians' offices than at grocery stores or pet superstores.Happy Dog researchers also observed that consumers spent less time looking at the pet treats before purchasing them when the treats were purchased at the veterinarian's office because they assumed that anything on offer at a veterinarian's office must be good for their pets.As a result of this research, Happy Dog Beef Treats are sold only at the offices of veterinarians and dog groomers and are more expensive than the average dog treat that pet owners might purchase at the supermarket.Happy Dog recently modified its treat recipe to come out with NEW, JUICIER Beef Treats for pet owners to use to reward their dogs.Advertisements promoting the new recipe show a young boy teaching his dog a series of tricks by rewarding her consistently with Happy Dog Beef Treats.At the end of the commercial, the boy cues his dog for the tricks in front of his parents, she performs, and his parents clap proudly. -In the DOG TREAT MINI CASE,Happy Dog's development of NEW,JUICIER Beef Treats appeal to which of the following core American values?

In order to acquire a common culture,members of a society must have a common ________.

Material comfort has become more recently associated with quality rather than quantity.

Which of the following American core values serves as a social and moral justification for the acquisition of goods and services in a context such as "you worked for it," or "you deserve it?"

Whereas ________ are guides for behavior,________ are usual and acceptable ways of behaving.

Studying societies via analysis of the content of verbal,written,and pictorial communications is known as ________.