Exam 10: The Family and Its Social Class Standing

Increases in the divorce rate and the number of out-of-wedlock births,and the decline in the number of extended families has resulted in an increase in the percentage of families that progress through the traditional family life cycle.

Downscale consumers are more brand loyal than upscale consumers because ________.

How do the lower classes and upper classes differ in terms of saving,spending and credit?

Kevin and Lisa have been married for two years and have not yet had their first child.What kind of family does this constitute?

Over the past several decades,as a result of families having fewer children,there has been a trend toward children playing a more active role in the family decision-making process.

Why do marketers target affluent households? If affluent households are such great targets,why not target them exclusively?

The choice of how many separate classes should be used to describe the class structure depends mostly on ________.

________ includes imparting to children the basic values and modes of behavior consistent with the culture.

To reach a desired target market,marketers match the socioeconomic profiles of their target audiences to the ________ of selected advertising media.

Kim wants a candy bar and tries to convince her father to purchase one for her by threatening to throw a fit in the crowded grocery store if he does not.This is an example of which of the following tactics used by children to influence their parents?

There is a strong positive relationship between health and economic status.

Ken and Kira recently married and do not currently have any children.They both work and are conscientiously saving their money so that they can go on a cruise next summer.Ken and Kira are best described as being at the ________ stage of the traditional family life cycle.

A husband and wife and one or more children constitute a(n)________.

A husband's behavior with respect to household chores remains the same whether the wife is or is not employed.

Age and religion are especially important as a means of locating concentrations of consumers with specific social-class membership.

Marketers frequently target parents looking for assistance in the task of socializing their children.

Social-class membership serves consumers as a framework or reference for the development of their attitudes and behavior and provides a natural basis for market segmentation for many products and services.

PASTA MINI CASE: National Dining Company owns a number of different Italian food franchises.Its cheapest restaurants, Pasta Bowls, are opened in geodemographic clusters composed of households earning $35,000 - $50,000.Pasta Bowl emphasizes big portions for a low price, with advertisements portraying Pasta Bowl as a way for busy parents and kids to stop running around and share quality time over a delicious and wallet-friendly meal.In contrast, Armando's Italian Grille is National's most expensive chain, emphasizing fresh ingredients, attentive service, and a quiet dining atmosphere.These restaurants are opened in geodemographic clusters composed of households earning over $150,000. -In the PASTA MINI CASE,Armando's Italian Grille's target market is dominated by members of which of the following PRIZM Cluster Segments?

Families in the parenthood stage are an important market for luxury goods,new automobiles,expensive furniture,and vacations to faraway places.

WATCH MINI CASE: Bob is interviewing for high-level managerial jobs in the Boston area.He decides that, in order to make himself more appealing for the job, he should wear expensive suits and carry expensive business accessories.To this end, he has decided to purchase an Icon watch, because Bob perceives that Icon watches are expensive and typically worn by people with high social status.In fact, Icon specifically targets its wristwatches to image-conscious business executives and has its best results focusing its marketing efforts on men between the ages of 35 and 50 living in affluent zip codes of New York City and its surrounding suburbs. -In the WATCH MINI CASE,seeking a job with higher income and greater prestige,Bob is trying to exercise ________.