Question 1

Downscale consumers often spend a higher percentage of their available incomes on ________ than do their middle-class counterparts.

Accepted Answer

A)  entertainment 
B)  housing 
C)  education 
D)  food 
E)  clothing 
A)  entertainment 
B)  housing 
C)  education 
D)  food 
E)  clothing

Question 2

What is social comparison theory? How does it relate to status consumption? How might marketers use this theory in advertising?

Accepted Answer

Social comparison theory suggests that i

Question 3

What does the term "intergenerational brand transfer" mean?

Accepted Answer

It means that certain product

Question 4

Which of the following social class strata are typically conspicuous users of new wealth?

Accepted Answer

A)  upper-upper class 
B)  lower-upper class 
C)  lower-middle class 
D)  upper-lower class 
E)  low-lower class 
A)  upper-upper class 
B)  lower-upper class 
C)  lower-middle class 
D)  upper-lower class 
E)  low-lower class

Question 5

SMITH MINI CASE: Nathan Smith is single and lives in Detroit, where he works on the assembly line at the local automobile manufacturing plant and is a member of the Automobile Workers Union.He views work as a means to buy things to enhance his leisure time and recently purchased a new television so that he could better watch his favorite team, the Detroit Lions, play football. Nathan has always followed the Lions, largely because his dad was a big Lions fan.
-In the SMITH MINI CASE,Nathan roots for the Lions because his dad did.This is an example of ________.

Accepted Answer

A)  subjective measurement 
B)  geodemographic clustering 
C)  intergenerational brand transfer 
D)  syncratic decision making 
E)  status consumption 
A)  subjective measurement 
B)  geodemographic clustering 
C)  intergenerational brand transfer 
D)  syncratic decision making 
E)  status consumption

Question 6

________ encourage their children to speak-up and express their individual preferences on purchases.

Accepted Answer

A)  Protective parents 
B)  Consensual parents 
C)  Conservative parents 
D)  Pluralistic parents 
E)  Liberal parents 
A)  Protective parents 
B)  Consensual parents 
C)  Conservative parents 
D)  Pluralistic parents 
E)  Liberal parents

Question 7

Lower-middle-class consumers' affinity for ________ makes them prime targets for licensed goods.

Accepted Answer

A)  status consumption 
B)  external points of identification 
C)  upward comparison 
D)  downward mobility 
E)  prestige 
A)  status consumption 
B)  external points of identification 
C)  upward comparison 
D)  downward mobility 
E)  prestige

Question 8

Working wives tend to purchase more time-saving goods than do non-working wives.

Accepted Answer

A) True 
 B)False

Question 9

The classic Horatio Alger tale of a penniless young orphan who managed to achieve great success in business and in life is an example of ________.

Accepted Answer

A)  downward mobility 
B)  conspicuous consumption 
C)  downward comparison 
D)  power 
E)  upward mobility 
A)  downward mobility 
B)  conspicuous consumption 
C)  downward comparison 
D)  power 
E)  upward mobility

Question 10

How is social class membership in the United States different from social class membership in other countries,such as China? How is this changing in the U.S.?

Accepted Answer

Social-class membership in the United St

Question 11

________ is a weighted measure of occupation,source of income,house type,and quality of neighborhood to assess social class.

Accepted Answer

A)  Social Stratification Theory 
B)  Chapin's Social Status Scale 
C)  Social Comparison Theory 
D)  The Index of Status Characteristics 
E)  The Socioeconomic Status Score 
A)  Social Stratification Theory 
B)  Chapin's Social Status Scale 
C)  Social Comparison Theory 
D)  The Index of Status Characteristics 
E)  The Socioeconomic Status Score

Question 12

________ is defined as the process by which children acquire the skills,knowledge,attitudes,and experiences necessary to function as consumers.

Accepted Answer

A)  Intergenerational brand transfer 
B)  Peer socialization 
C)  Consumer socialization 
D)  Shared shopping experience 
E)  Family member socialization 
A)  Intergenerational brand transfer 
B)  Peer socialization 
C)  Consumer socialization 
D)  Shared shopping experience 
E)  Family member socialization

Question 13

Defining the middle class in the U.S.has always been a challenge.What has been adding to the challenge in recent years?

Accepted Answer

A)  the global shrinkage of the middle class 
B)  the failing economy 
C)  the geographic shift from metropolitans to the suburbs 
D)  the fact that luxury and technological products are becoming more affordable 
E)  the expansion of educational opportunity 
A)  the global shrinkage of the middle class 
B)  the failing economy 
C)  the geographic shift from metropolitans to the suburbs 
D)  the fact that luxury and technological products are becoming more affordable 
E)  the expansion of educational opportunity

Question 14

________ works best in accounting for leisure consumption when measured in terms of a particular leisure activity.

Accepted Answer

A)  Education 
B)  Occupation 
C)  Conspicuous consumption 
D)  Income 
E)  Prestige 
A)  Education 
B)  Occupation 
C)  Conspicuous consumption 
D)  Income 
E)  Prestige

Question 15

Traditionally,________ is defined as two or more people related by blood,marriage,or adoption who reside together.

Accepted Answer

A)  friendship 
B)  celebrity 
C)  household 
D)  a work group 
E)  family 
A)  friendship 
B)  celebrity 
C)  household 
D)  a work group 
E)  family

Question 16

Most adolescents and teens prefer to look to their parents and older siblings in the development of consumer behavior norms.

Accepted Answer

A) True 
 B)False

Question 17

SMITH MINI CASE: Nathan Smith is single and lives in Detroit, where he works on the assembly line at the local automobile manufacturing plant and is a member of the Automobile Workers Union.He views work as a means to buy things to enhance his leisure time and recently purchased a new television so that he could better watch his favorite team, the Detroit Lions, play football. Nathan has always followed the Lions, largely because his dad was a big Lions fan.
-In the SMITH MINI CASE,Nathan is most likely to be a part of which of the following social classes?

Accepted Answer

A)  lower-upper class 
B)  upper-middle class 
C)  lower-middle class 
D)  upper-lower class 
E)  lower-lower class 
A)  lower-upper class 
B)  upper-middle class 
C)  lower-middle class 
D)  upper-lower class 
E)  lower-lower class

Question 18

SMITH MINI CASE: Nathan Smith is single and lives in Detroit, where he works on the assembly line at the local automobile manufacturing plant and is a member of the Automobile Workers Union.He views work as a means to buy things to enhance his leisure time and recently purchased a new television so that he could better watch his favorite team, the Detroit Lions, play football. Nathan has always followed the Lions, largely because his dad was a big Lions fan.
-In the SMITH MINI CASE,which of the following is most likely to describe Nathan?

Accepted Answer

A)  Nathan uses his credit card as a convenient substitute for cash. 
B)  Nathan perceives himself to be empowered in the sense that he can achieve whatever he sets his mind to. 
C)  Nathan saves money primarily in the interest of safety and security. 
D)  Nathan is likely to attend the theater and concerts. 
E)  Nathan prefers to spend his leisure time on cerebral activities, like reading or visiting museums. 
A)  Nathan uses his credit card as a convenient substitute for cash. 
B)  Nathan perceives himself to be empowered in the sense that he can achieve whatever he sets his mind to. 
C)  Nathan saves money primarily in the interest of safety and security. 
D)  Nathan is likely to attend the theater and concerts. 
E)  Nathan prefers to spend his leisure time on cerebral activities, like reading or visiting museums.

Question 19

Which of the following is true about gender roles in the modern family?

Accepted Answer

A)  There is very little difference between working and non-working wives with respect to their purchases of timesaving goods. 
B)  Husbands whose wives work take on more responsibility for household chores. 
C)  The ultimate responsibility for household management belongs to the husband. 
D)  The more traditional the divisions of household labor in a household, the higher the marital satisfaction is of the wife. 
E)  Husbands of working wives make more purchase decisions by themselves. 
A)  There is very little difference between working and non-working wives with respect to their purchases of timesaving goods. 
B)  Husbands whose wives work take on more responsibility for household chores. 
C)  The ultimate responsibility for household management belongs to the husband. 
D)  The more traditional the divisions of household labor in a household, the higher the marital satisfaction is of the wife. 
E)  Husbands of working wives make more purchase decisions by themselves.

Question 20

The family commonly provides the opportunity for product exposure and trial and imparts consumption values to its members.

Accepted Answer

A) True 
 B)False

Downscale consumers often spend a higher percentage of their available incomes on ________ than do their middle-class counterparts.

What is social comparison theory? How does it relate to status consumption? How might marketers use this theory in advertising?

What does the term "intergenerational brand transfer" mean?

Which of the following social class strata are typically conspicuous users of new wealth?

________ encourage their children to speak-up and express their individual preferences on purchases.

Lower-middle-class consumers' affinity for ________ makes them prime targets for licensed goods.

Working wives tend to purchase more time-saving goods than do non-working wives.

The classic Horatio Alger tale of a penniless young orphan who managed to achieve great success in business and in life is an example of ________.

How is social class membership in the United States different from social class membership in other countries,such as China? How is this changing in the U.S.?

________ is a weighted measure of occupation,source of income,house type,and quality of neighborhood to assess social class.

________ is defined as the process by which children acquire the skills,knowledge,attitudes,and experiences necessary to function as consumers.

Defining the middle class in the U.S.has always been a challenge.What has been adding to the challenge in recent years?

________ works best in accounting for leisure consumption when measured in terms of a particular leisure activity.

Traditionally,________ is defined as two or more people related by blood,marriage,or adoption who reside together.

Most adolescents and teens prefer to look to their parents and older siblings in the development of consumer behavior norms.

Which of the following is true about gender roles in the modern family?

The family commonly provides the opportunity for product exposure and trial and imparts consumption values to its members.

Consumer Behavior: Meeting Changes and Challenges

Introduction to the Consumer Research Process

Market Segmentation and Strategic Targeting

Consumer Motivation

Personality and Consumer Behavior

Consumer Perception

Consumer Learning

Consumer Attitude Formation and Change

Communication and Consumer Behavior

The Influence of Culture on Consumer Behavior

Subcultures and Consumer Behavior

Cross-Cultural Consumer Behavior: an International Perspective

Consumers and the Diffusion of Innovations

Consumer Decision Making and Beyond

Marketing Ethics and Social Responsibility

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Exam 10: The Family and Its Social Class Standing

Downscale consumers often spend a higher percentage of their available incomes on ________ than do their middle-class counterparts.

What is social comparison theory? How does it relate to status consumption? How might marketers use this theory in advertising?

What does the term "intergenerational brand transfer" mean?

Which of the following social class strata are typically conspicuous users of new wealth?

________ encourage their children to speak-up and express their individual preferences on purchases.

Lower-middle-class consumers' affinity for ________ makes them prime targets for licensed goods.

Working wives tend to purchase more time-saving goods than do non-working wives.

The classic Horatio Alger tale of a penniless young orphan who managed to achieve great success in business and in life is an example of ________.

How is social class membership in the United States different from social class membership in other countries,such as China? How is this changing in the U.S.?

________ is a weighted measure of occupation,source of income,house type,and quality of neighborhood to assess social class.

________ is defined as the process by which children acquire the skills,knowledge,attitudes,and experiences necessary to function as consumers.

Defining the middle class in the U.S.has always been a challenge.What has been adding to the challenge in recent years?

________ works best in accounting for leisure consumption when measured in terms of a particular leisure activity.

Traditionally,________ is defined as two or more people related by blood,marriage,or adoption who reside together.

Most adolescents and teens prefer to look to their parents and older siblings in the development of consumer behavior norms.

Which of the following is true about gender roles in the modern family?

The family commonly provides the opportunity for product exposure and trial and imparts consumption values to its members.

Consumer Behavior: Meeting Changes and Challenges

Introduction to the Consumer Research Process

Market Segmentation and Strategic Targeting

Consumer Motivation

Personality and Consumer Behavior

Consumer Perception

Consumer Learning

Consumer Attitude Formation and Change

Communication and Consumer Behavior

The Influence of Culture on Consumer Behavior

Subcultures and Consumer Behavior

Cross-Cultural Consumer Behavior: an International Perspective

Consumers and the Diffusion of Innovations

Consumer Decision Making and Beyond

Marketing Ethics and Social Responsibility

Filters