Question 1

Marriage marks the transition from the ________ stage to the ________ stage of the traditional family life cycle.

Accepted Answer

A)  bachelorhood; honeymooner 
B)  honeymooner; parenthood 
C)  parenthood; postparenthood 
D)  postparenthood; dissolution 
E)  dissolution; bachelorhood 
A)  bachelorhood; honeymooner 
B)  honeymooner; parenthood 
C)  parenthood; postparenthood 
D)  postparenthood; dissolution 
E)  dissolution; bachelorhood

Question 2

A ________ is a person or organization involved in the socialization process because of frequency of contact with the individual and control over the rewards and punishments given to the individual.

Accepted Answer

A)  socialization agent 
B)  status agent 
C)  consumption agent 
D)  decision agent 
E)  composite agent 
A)  socialization agent 
B)  status agent 
C)  consumption agent 
D)  decision agent 
E)  composite agent

Question 3

The relative influence of a husband and wife on a particular consumer decision depends in part on the product or service category.

Accepted Answer

A) True 
 B)False

Question 4

Children perceive ________ to be a close and reliable source of information,whereas adolescents and teenagers are likely to look to ________ for models of acceptable consumption behavior.

Accepted Answer

A)  their families; their friends 
B)  their friends; media 
C)  media; their friends 
D)  media; their families 
E)  their friends; their families 
A)  their families; their friends 
B)  their friends; media 
C)  media; their friends 
D)  media; their families 
E)  their friends; their families

Question 5

SMITH MINI CASE: Nathan Smith is single and lives in Detroit, where he works on the assembly line at the local automobile manufacturing plant and is a member of the Automobile Workers Union.He views work as a means to buy things to enhance his leisure time and recently purchased a new television so that he could better watch his favorite team, the Detroit Lions, play football. Nathan has always followed the Lions, largely because his dad was a big Lions fan.
-In the SMITH MINI CASE,Nathan most likely considered to be in the ________ stage of the traditional family life cycle.

Accepted Answer

A)  bachelorhood 
B)  honeymooner 
C)  parenthood 
D)  postparenthood 
E)  dissolution 
A)  bachelorhood 
B)  honeymooner 
C)  parenthood 
D)  postparenthood 
E)  dissolution

Question 6

PASTA MINI CASE: National Dining Company owns a number of different Italian food franchises.Its cheapest restaurants, Pasta Bowls, are opened in geodemographic clusters composed of households earning $35,000 - $50,000.Pasta Bowl emphasizes big portions for a low price, with advertisements portraying Pasta Bowl as a way for busy parents and kids to stop running around and share quality time over a delicious and wallet-friendly meal.In contrast, Armando's Italian Grille is National's most expensive chain, emphasizing fresh ingredients, attentive service, and a quiet dining atmosphere.These restaurants are opened in geodemographic clusters composed of households earning over $150,000.
-In the PASTA MINI CASE,Pasta Bowl's advertising is targeting families in the ________ stage of the traditional family life cycle.

Accepted Answer

A)  bachelorhood 
B)  honeymooner 
C)  parenthood 
D)  postparenthood 
E)  dissolution 
A)  bachelorhood 
B)  honeymooner 
C)  parenthood 
D)  postparenthood 
E)  dissolution

Question 7

Which of the following class strata constitute a major market for do-it-yourself products?

Accepted Answer

A)  lower-upper class 
B)  upper-middle class 
C)  lower-middle class 
D)  upper-lower class 
E)  lower-lower class 
A)  lower-upper class 
B)  upper-middle class 
C)  lower-middle class 
D)  upper-lower class 
E)  lower-lower class

Question 8

________ stress that children should not stress their own preferences,but rather go along with the parents' judgment on what is to be purchased.

Accepted Answer

A)  Protective parents 
B)  Consensual parents 
C)  Conservative parents 
D)  Pluralistic parents 
E)  Liberal parents 
A)  Protective parents 
B)  Consensual parents 
C)  Conservative parents 
D)  Pluralistic parents 
E)  Liberal parents

Question 9

What are the traditional family life cycle stages a family progresses through?

Accepted Answer

Stage I: bachelorhood - where a young si

Question 10

Because of divorce,separation,and out-of-wedlock births,there has been a rapid increase in the number of ________ households in the U.S.

Accepted Answer

A)  single-parent family 
B)  nuclear family 
C)  extended family 
D)  married couple 
E)  empty nester 
A)  single-parent family 
B)  nuclear family 
C)  extended family 
D)  married couple 
E)  empty nester

Question 11

PASTA MINI CASE: National Dining Company owns a number of different Italian food franchises.Its cheapest restaurants, Pasta Bowls, are opened in geodemographic clusters composed of households earning $35,000 - $50,000.Pasta Bowl emphasizes big portions for a low price, with advertisements portraying Pasta Bowl as a way for busy parents and kids to stop running around and share quality time over a delicious and wallet-friendly meal.In contrast, Armando's Italian Grille is National's most expensive chain, emphasizing fresh ingredients, attentive service, and a quiet dining atmosphere.These restaurants are opened in geodemographic clusters composed of households earning over $150,000.
-In the PASTA MINI CASE,National Dining Company identifies the social class status of geodemographic clusters through a(n)________.

Accepted Answer

A)  subjective measure 
B)  objective measure 
C)  consumption measure 
D)  reputational measure 
E)  composite variable index 
A)  subjective measure 
B)  objective measure 
C)  consumption measure 
D)  reputational measure 
E)  composite variable index

Question 12

PASTA MINI CASE: National Dining Company owns a number of different Italian food franchises.Its cheapest restaurants, Pasta Bowls, are opened in geodemographic clusters composed of households earning $35,000 - $50,000.Pasta Bowl emphasizes big portions for a low price, with advertisements portraying Pasta Bowl as a way for busy parents and kids to stop running around and share quality time over a delicious and wallet-friendly meal.In contrast, Armando's Italian Grille is National's most expensive chain, emphasizing fresh ingredients, attentive service, and a quiet dining atmosphere.These restaurants are opened in geodemographic clusters composed of households earning over $150,000.
-In the PASTA MINI CASE,Pasta Bowl's target market is dominated by members of which of the following social classes?

Accepted Answer

A)  upper-upper class 
B)  lower-upper class 
C)  upper-middle class 
D)  middle-middle class 
E)  upper-lower class 
A)  upper-upper class 
B)  lower-upper class 
C)  upper-middle class 
D)  middle-middle class 
E)  upper-lower class

Question 13

The feeling of social-group membership is referred to as ________.

Accepted Answer

A)  reputational measures 
B)  class identification 
C)  social class involvement 
D)  class consciousness 
E)  reputational class 
A)  reputational measures 
B)  class identification 
C)  social class involvement 
D)  class consciousness 
E)  reputational class

Question 14

Socialization begins in early childhood and culminates in early adulthood.

Accepted Answer

A) True 
 B)False

Question 15

PASTA MINI CASE: National Dining Company owns a number of different Italian food franchises.Its cheapest restaurants, Pasta Bowls, are opened in geodemographic clusters composed of households earning $35,000 - $50,000.Pasta Bowl emphasizes big portions for a low price, with advertisements portraying Pasta Bowl as a way for busy parents and kids to stop running around and share quality time over a delicious and wallet-friendly meal.In contrast, Armando's Italian Grille is National's most expensive chain, emphasizing fresh ingredients, attentive service, and a quiet dining atmosphere.These restaurants are opened in geodemographic clusters composed of households earning over $150,000.
-In the PASTA MINI CASE,National Dining Company segments its restaurants' target markets based on ________.

Accepted Answer

A)  prestige 
B)  power 
C)  education 
D)  status 
E)  income 
A)  prestige 
B)  power 
C)  education 
D)  status 
E)  income

Question 16

The ________ is the dominant institution in providing for the welfare of its members and is the major consuming unit.

Accepted Answer

A)  friendship group 
B)  celebrity group 
C)  household 
D)  work group 
E)  family 
A)  friendship group 
B)  celebrity group 
C)  household 
D)  work group 
E)  family

Question 17

Billy tries to convince his mother to buy him a new set of markers by suggesting to her that his teacher said he needed them.This is an example of which of the following tactics used by children to influence their parents?

Accepted Answer

A)  inspirational appeal 
B)  coalition tactic 
C)  consultation tactic 
D)  upward appeal 
E)  rational persuasion 
A)  inspirational appeal 
B)  coalition tactic 
C)  consultation tactic 
D)  upward appeal 
E)  rational persuasion

Question 18

Relative ________ is a measure of the amount of economic assets an individual possesses.

Accepted Answer

A)  wealth 
B)  affluence 
C)  social status 
D)  power 
E)  prestige 
A)  wealth 
B)  affluence 
C)  social status 
D)  power 
E)  prestige

Question 19

In the case of men's underwear,which is frequently purchased by women for their husbands and unmarried sons,the women are the ________.

Accepted Answer

A)  primary users 
B)  secondary users 
C)  beneficiaries 
D)  disposers 
E)  purchasers 
A)  primary users 
B)  secondary users 
C)  beneficiaries 
D)  disposers 
E)  purchasers

Question 20

Describe how materialism manifests in children and how it evolves as they grow up.How does media exposure influence childhood and adolescent materialism?

Accepted Answer

Children learn to attach importance to w

Marriage marks the transition from the stage to the stage of the traditional family life cycle.

A ________ is a person or organization involved in the socialization process because of frequency of contact with the individual and control over the rewards and punishments given to the individual.

The relative influence of a husband and wife on a particular consumer decision depends in part on the product or service category.

Children perceive to be a close and reliable source of information,whereas adolescents and teenagers are likely to look to for models of acceptable consumption behavior.

Which of the following class strata constitute a major market for do-it-yourself products?

________ stress that children should not stress their own preferences,but rather go along with the parents' judgment on what is to be purchased.

What are the traditional family life cycle stages a family progresses through?

Because of divorce,separation,and out-of-wedlock births,there has been a rapid increase in the number of ________ households in the U.S.

The feeling of social-group membership is referred to as ________.

Socialization begins in early childhood and culminates in early adulthood.

The ________ is the dominant institution in providing for the welfare of its members and is the major consuming unit.

Billy tries to convince his mother to buy him a new set of markers by suggesting to her that his teacher said he needed them.This is an example of which of the following tactics used by children to influence their parents?

Relative ________ is a measure of the amount of economic assets an individual possesses.

In the case of men's underwear,which is frequently purchased by women for their husbands and unmarried sons,the women are the ________.

Describe how materialism manifests in children and how it evolves as they grow up.How does media exposure influence childhood and adolescent materialism?

Consumer Behavior: Meeting Changes and Challenges

Introduction to the Consumer Research Process

Market Segmentation and Strategic Targeting

Consumer Motivation

Personality and Consumer Behavior

Consumer Perception

Consumer Learning

Consumer Attitude Formation and Change

Communication and Consumer Behavior

The Influence of Culture on Consumer Behavior

Subcultures and Consumer Behavior

Cross-Cultural Consumer Behavior: an International Perspective

Consumers and the Diffusion of Innovations

Consumer Decision Making and Beyond

Marketing Ethics and Social Responsibility

Filters

Exam 10: The Family and Its Social Class Standing

Marriage marks the transition from the ________ stage to the ________ stage of the traditional family life cycle.

A ________ is a person or organization involved in the socialization process because of frequency of contact with the individual and control over the rewards and punishments given to the individual.

The relative influence of a husband and wife on a particular consumer decision depends in part on the product or service category.

Children perceive ________ to be a close and reliable source of information,whereas adolescents and teenagers are likely to look to ________ for models of acceptable consumption behavior.

Which of the following class strata constitute a major market for do-it-yourself products?

________ stress that children should not stress their own preferences,but rather go along with the parents' judgment on what is to be purchased.

What are the traditional family life cycle stages a family progresses through?

Because of divorce,separation,and out-of-wedlock births,there has been a rapid increase in the number of ________ households in the U.S.

The feeling of social-group membership is referred to as ________.

Socialization begins in early childhood and culminates in early adulthood.

The ________ is the dominant institution in providing for the welfare of its members and is the major consuming unit.

Billy tries to convince his mother to buy him a new set of markers by suggesting to her that his teacher said he needed them.This is an example of which of the following tactics used by children to influence their parents?

Relative ________ is a measure of the amount of economic assets an individual possesses.

In the case of men's underwear,which is frequently purchased by women for their husbands and unmarried sons,the women are the ________.

Describe how materialism manifests in children and how it evolves as they grow up.How does media exposure influence childhood and adolescent materialism?

Consumer Behavior: Meeting Changes and Challenges

Introduction to the Consumer Research Process

Market Segmentation and Strategic Targeting

Consumer Motivation

Personality and Consumer Behavior

Consumer Perception

Consumer Learning

Consumer Attitude Formation and Change

Communication and Consumer Behavior

The Influence of Culture on Consumer Behavior

Subcultures and Consumer Behavior

Cross-Cultural Consumer Behavior: an International Perspective

Consumers and the Diffusion of Innovations

Consumer Decision Making and Beyond

Marketing Ethics and Social Responsibility

Filters

Marriage marks the transition from the stage to the stage of the traditional family life cycle.

Children perceive to be a close and reliable source of information,whereas adolescents and teenagers are likely to look to for models of acceptable consumption behavior.