Exam 10: The Family and Its Social Class Standing

Paul is an analyst at an investment bank.He notices that many of the senior executives at his office wear Rolex watches,so he decides to save up and buy a Rolex so that he will appear to more like those executives.This behavior is known as ________.

According to social comparison theory,individuals normally compare their own material possessions with those owned by others in order to determine their relative social standing.

All households are families.

Individuals with more purchasing power or a greater ability to make purchases have more status.

In the subjective measurement approach to social classification,most respondents have a tendency to classify themselves in the ________ class.

Consumers in the ________ stage of the traditional family life cycle are apt to spend their incomes on rent,basic home furnishings,and the purchase and maintenance of automobiles.

In terms of family consumption behavior,children of ________ tend to have more influence on purchases than do those of ________.

Which of the following is true of recent trends in the family?

The underlying rationale for ________ is that "birds of a feather flock together."

The underlying sociodemographic forces that have typically driven the need for an expanded FLC model include ________.

In the case of men's underwear,which is frequently purchased by women for their husbands and unmarried sons,husbands and unmarried sons represent ________.

WATCH MINI CASE: Bob is interviewing for high-level managerial jobs in the Boston area.He decides that, in order to make himself more appealing for the job, he should wear expensive suits and carry expensive business accessories.To this end, he has decided to purchase an Icon watch, because Bob perceives that Icon watches are expensive and typically worn by people with high social status.In fact, Icon specifically targets its wristwatches to image-conscious business executives and has its best results focusing its marketing efforts on men between the ages of 35 and 50 living in affluent zip codes of New York City and its surrounding suburbs. -In the WATCH MINI CASE,Bob's choice of an Icon wristwatch constitutes ________.

Researchers often measure social class in terms of ________.

Name three new emerging households that have become important to marketers with the change in society.

According to the ________ measure of social class,the phenomenon of social class is one that reflects an individual's sense of belonging or identification with others.

________ is the process by which consumers endeavor to increase their social standing through conspicuous consumption and possessions.

The majority of U.S.Moms are receptive to marketing aimed at their children.

Which of the following is true of social class as it relates to saving,spending,and credit?

WATCH MINI CASE: Bob is interviewing for high-level managerial jobs in the Boston area.He decides that, in order to make himself more appealing for the job, he should wear expensive suits and carry expensive business accessories.To this end, he has decided to purchase an Icon watch, because Bob perceives that Icon watches are expensive and typically worn by people with high social status.In fact, Icon specifically targets its wristwatches to image-conscious business executives and has its best results focusing its marketing efforts on men between the ages of 35 and 50 living in affluent zip codes of New York City and its surrounding suburbs. -In the WATCH MINI CASE,Icon's focus on men of a given age in specific zip codes is an example of ________.

WATCH MINI CASE: Bob is interviewing for high-level managerial jobs in the Boston area.He decides that, in order to make himself more appealing for the job, he should wear expensive suits and carry expensive business accessories.To this end, he has decided to purchase an Icon watch, because Bob perceives that Icon watches are expensive and typically worn by people with high social status.In fact, Icon specifically targets its wristwatches to image-conscious business executives and has its best results focusing its marketing efforts on men between the ages of 35 and 50 living in affluent zip codes of New York City and its surrounding suburbs. -In the WATCH MINI CASE,Icon seems to be appealing to a target market of consumers seeking a wristwatch that provides ________.