Question 1

When cognitive dissonance occurs after the purchase it is called postpurchase dissonance.

Accepted Answer

A) True 
 B)False

Question 2

Consumers who have a high need for cognition are likely to ________.

Accepted Answer

A)  form positive attitudes in response to ads that feature an attractive model or a celebrity 
B)  form a positive attitude in response to ads or direct mail that are rich in product-related information 
C)  form negative attitudes towards ads that are rich in product information 
D)  feel neutral towards ads that feature attractive models or product information 
E)  feel neutral toward ads that are rich in product-related information 
A)  form positive attitudes in response to ads that feature an attractive model or a celebrity 
B)  form a positive attitude in response to ads or direct mail that are rich in product-related information 
C)  form negative attitudes towards ads that are rich in product information 
D)  feel neutral towards ads that feature attractive models or product information 
E)  feel neutral toward ads that are rich in product-related information

Question 3

Attitude-toward-object,attitude-toward-behavior,and theory-of-reasoned-action models are examples of ________.

Accepted Answer

A)  tricomponent attitude models 
B)  buyer intention scales 
C)  attitude-change strategies 
D)  self-perception theories 
E)  multiattribute attitude models 
A)  tricomponent attitude models 
B)  buyer intention scales 
C)  attitude-change strategies 
D)  self-perception theories 
E)  multiattribute attitude models

Question 4

When consumers give themselves credit for the outcome of a behavior,they are engaging in ________.

Accepted Answer

A)  subjective attribution 
B)  internal attribution 
C)  objective attribution 
D)  defensive attribution 
E)  external attribution 
A)  subjective attribution 
B)  internal attribution 
C)  objective attribution 
D)  defensive attribution 
E)  external attribution

Question 5

According to the ________,to understand consumers' intentions we also need to measure the subjective norms that influence an individual's intention to act.

Accepted Answer

A)  theory-of-reasoned-action model 
B)  trying-to-consume model 
C)  attitude-toward-object model 
D)  attitude-toward-behavior model 
E)  attitude-toward-the-ad model 
A)  theory-of-reasoned-action model 
B)  trying-to-consume model 
C)  attitude-toward-object model 
D)  attitude-toward-behavior model 
E)  attitude-toward-the-ad model

Question 6

COFFEE MINI CASE: Linda is a heavy coffee drinker and a friend recommends that she try Sunrise Coffee, a new coffee house in town, because it sells delicious coffee.Linda replies that she really prefers to drink her coffee in the peace and quiet of her own home.One morning, Linda is running late and doesn't have time to make herself a cup of coffee, so she stops by Sunrise and is greeted by a cheerful staff and a great-tasting coffee, all of which put Linda in a good mood. Upon arriving at work, a co-worker comments on her alert, up-beat attitude that morning.Linda replies that it must be the great weather that day, sunshine after a week of solid rain.The following morning, Linda recalls what a pleasant experience she had at Sunrise and decides to go again.
-In the COFFEE MINI CASE,Linda attributes her upbeat attitude and alertness to the change in the weather.This is an example of ________.

Accepted Answer

A)  internal attribution 
B)  utilitarian attribution 
C)  conative attribution 
D)  external attribution 
E)  defensive attribution 
A)  internal attribution 
B)  utilitarian attribution 
C)  conative attribution 
D)  external attribution 
E)  defensive attribution

Question 7

PUB MINI CASE: Sean and his friends, most of whom are Irish immigrants or have Irish parents, enjoy drinking at The Celtic Knot, a small New York pub that serves many Irish beers, is decorated with genuine Irish paraphernalia, and holds weekly traditional Irish music sessions .Like many of his friends, Sean enjoys the feeling the pub gives him of connection with his Irish heritage.The pub advertises at community centers and churches in predominantly Irish areas of the city.On its posters, underneath a photo of a group of attractive young people in a cozy corner of the pub drinking and laughing together, is the pub's slogan: "Because being Irish is about more than just St.Paddy's Day."
-In the PUB MINI CASE,________ is the attitude object.

Accepted Answer

A)  the pub 
B)  the Irish community 
C)  the advertising message 
D)  Sean 
E)  the price point 
A)  the pub 
B)  the Irish community 
C)  the advertising message 
D)  Sean 
E)  the price point

Question 8

In a consumer behavior context,________ are learned predispositions to behave in a consistently favorable or unfavorable way with respect to a given object.

Accepted Answer

A)  attitudes 
B)  beliefs 
C)  values 
D)  feelings 
E)  intentions 
A)  attitudes 
B)  beliefs 
C)  values 
D)  feelings 
E)  intentions

Question 9

Which of the following are considered to be underlying factors that are likely to produce a subjective norm?

Accepted Answer

A)  conative predispositions and cognitions 
B)  normative beliefs and motivation to comply with relevant others 
C)  affective predispositions toward the behavior and motivation to comply with others 
D)  intrinsic and extrinsic attributions 
E)  intention and normative beliefs 
A)  conative predispositions and cognitions 
B)  normative beliefs and motivation to comply with relevant others 
C)  affective predispositions toward the behavior and motivation to comply with others 
D)  intrinsic and extrinsic attributions 
E)  intention and normative beliefs

Question 10

________ include the knowledge and perceptions that are acquired by a combination of direct experience with the attitude object and related information from varied sources.

Accepted Answer

A)  Affectations 
B)  Emotions 
C)  Cognitions 
D)  Objectives 
E)  Conations 
A)  Affectations 
B)  Emotions 
C)  Cognitions 
D)  Objectives 
E)  Conations

Question 11

When consumers are willing to exert the effort to comprehend,learn,or evaluate the available information about the attitude object,learning and attitude change occur via the ________ to persuasion.

Accepted Answer

A)  central route 
B)  celebrity endorsement 
C)  peripheral route 
D)  functional approach 
E)  dual mediation model 
A)  central route 
B)  celebrity endorsement 
C)  peripheral route 
D)  functional approach 
E)  dual mediation model

Question 12

John is conducting research on American attitudes toward European car brands,particularly Volkswagen,Volvo,Mercedes,and BMW.This research is said to be ________.

Accepted Answer

A)  experientially directive 
B)  attitude-changing 
C)  object specific 
D)  attributional 
E)  cognitive 
A)  experientially directive 
B)  attitude-changing 
C)  object specific 
D)  attributional 
E)  cognitive

Question 13

CAR MINI CASE: Carl is looking to buy a new car because he needs more space for driving his kids to and from their after-school activities and for transporting all their gear.His wife has suggested that the family buy a station wagon, but Carl has a negative attitude toward station wagons because he feels that they are "Mom-mobiles" that consign their drivers to a life of car pools and PTA meetings.He then sees an ad for Subaru with a beautiful outdoor setting and attractive young people using a Subaru station wagon.The voice-over discusses the physical attributes of the car and the demographics of its owners.After seeing a Subaru ad portraying its station wagon as a trendy automotive option for exciting young people looking for more cargo room than a sedan and better fuel-efficiency than an SUV, Carl finds himself to be much more enthusiastic about his wife's station wagon suggestion.He purchases a Subaru, but later begins thinking that he probably should have purchased a Volvo for its reputation of greater safety.
-In the CAR MINI CASE,Carl's reconsideration of brand choice after he buys a Subaru constitutes ________.

Accepted Answer

A)  buying intention 
B)  niche marketing 
C)  indirect experience 
D)  defensive attribution 
E)  postpurchase dissonance 
A)  buying intention 
B)  niche marketing 
C)  indirect experience 
D)  defensive attribution 
E)  postpurchase dissonance

Question 14

According to the attitude-toward-object model,the consumer's attitude toward a product is a function of ________.

Accepted Answer

A)  price 
B)  communication messages the consumer receives 
C)  the presence or absence of certain product-specific beliefs or attitudes 
D)  the consumer's intention to behave in a certain way 
E)  consumers' subjective norms 
A)  price 
B)  communication messages the consumer receives 
C)  the presence or absence of certain product-specific beliefs or attitudes 
D)  the consumer's intention to behave in a certain way 
E)  consumers' subjective norms

Question 15

Attitudes are learned from direct experience with the product,word-of-mouth information acquired from others,or exposure to mass-media advertising,the internet and various forms of direct marketing.

Accepted Answer

A) True 
 B)False

Question 16

If new product users internalize positive experiences with the product,it is more likely that they will repeat the behavior and become a satisfied regular user.

Accepted Answer

A) True 
 B)False

Question 17

According to the attitude-toward-the-ad model,the consumer forms various feelings and judgments as a result of exposure to an ad.If the consumer likes the ad,________.

Accepted Answer

A)  he is more likely to buy the product 
B)  he is less likely to buy the product 
C)  he is less likely to encounter environmental impediments to consumption 
D)  his like or dislike has no relevance to their likelihood of purchasing the product 
E)  he is more likely to attribute satisfaction with the product internally 
A)  he is more likely to buy the product 
B)  he is less likely to buy the product 
C)  he is less likely to encounter environmental impediments to consumption 
D)  his like or dislike has no relevance to their likelihood of purchasing the product 
E)  he is more likely to attribute satisfaction with the product internally

Question 18

The knowledge function of the functional approach to attitude change relies on the fact that most people want to protect their self-images from inner feelings of doubt.

Accepted Answer

A) True 
 B)False

Question 19

________ is concerned with the likelihood or tendency than an individual will undertake a specific action or behave in a particular way with regard to the attitude object.

Accepted Answer

A)  Cognition 
B)  Affectation 
C)  Situation 
D)  Perspective 
E)  Conation 
A)  Cognition 
B)  Affectation 
C)  Situation 
D)  Perspective 
E)  Conation

Question 20

COFFEE MINI CASE: Linda is a heavy coffee drinker and a friend recommends that she try Sunrise Coffee, a new coffee house in town, because it sells delicious coffee.Linda replies that she really prefers to drink her coffee in the peace and quiet of her own home.One morning, Linda is running late and doesn't have time to make herself a cup of coffee, so she stops by Sunrise and is greeted by a cheerful staff and a great-tasting coffee, all of which put Linda in a good mood. Upon arriving at work, a co-worker comments on her alert, up-beat attitude that morning.Linda replies that it must be the great weather that day, sunshine after a week of solid rain.The following morning, Linda recalls what a pleasant experience she had at Sunrise and decides to go again.
-In the COFFEE MINI CASE,Linda's attitude toward Sunrise changes as a result of ________.

Accepted Answer

A)  word-of-mouth 
B)  direct experience 
C)  a change in her environment 
D)  advertising 
E)  cognitive dissonance 
A)  word-of-mouth 
B)  direct experience 
C)  a change in her environment 
D)  advertising 
E)  cognitive dissonance

When cognitive dissonance occurs after the purchase it is called postpurchase dissonance.

Consumers who have a high need for cognition are likely to ________.

Attitude-toward-object,attitude-toward-behavior,and theory-of-reasoned-action models are examples of ________.

When consumers give themselves credit for the outcome of a behavior,they are engaging in ________.

According to the ________,to understand consumers' intentions we also need to measure the subjective norms that influence an individual's intention to act.

In a consumer behavior context,________ are learned predispositions to behave in a consistently favorable or unfavorable way with respect to a given object.

Which of the following are considered to be underlying factors that are likely to produce a subjective norm?

________ include the knowledge and perceptions that are acquired by a combination of direct experience with the attitude object and related information from varied sources.

When consumers are willing to exert the effort to comprehend,learn,or evaluate the available information about the attitude object,learning and attitude change occur via the ________ to persuasion.

John is conducting research on American attitudes toward European car brands,particularly Volkswagen,Volvo,Mercedes,and BMW.This research is said to be ________.

According to the attitude-toward-object model,the consumer's attitude toward a product is a function of ________.

Attitudes are learned from direct experience with the product,word-of-mouth information acquired from others,or exposure to mass-media advertising,the internet and various forms of direct marketing.

If new product users internalize positive experiences with the product,it is more likely that they will repeat the behavior and become a satisfied regular user.

According to the attitude-toward-the-ad model,the consumer forms various feelings and judgments as a result of exposure to an ad.If the consumer likes the ad,________.

The knowledge function of the functional approach to attitude change relies on the fact that most people want to protect their self-images from inner feelings of doubt.

________ is concerned with the likelihood or tendency than an individual will undertake a specific action or behave in a particular way with regard to the attitude object.

Consumer Behavior: Meeting Changes and Challenges

Introduction to the Consumer Research Process

Market Segmentation and Strategic Targeting

Consumer Motivation

Personality and Consumer Behavior

Consumer Perception

Consumer Learning

Communication and Consumer Behavior

The Family and Its Social Class Standing

The Influence of Culture on Consumer Behavior

Subcultures and Consumer Behavior

Cross-Cultural Consumer Behavior: an International Perspective

Consumers and the Diffusion of Innovations

Consumer Decision Making and Beyond

Marketing Ethics and Social Responsibility

Filters

Exam 8: Consumer Attitude Formation and Change

When cognitive dissonance occurs after the purchase it is called postpurchase dissonance.

Consumers who have a high need for cognition are likely to ________.

Attitude-toward-object,attitude-toward-behavior,and theory-of-reasoned-action models are examples of ________.

When consumers give themselves credit for the outcome of a behavior,they are engaging in ________.

According to the ________,to understand consumers' intentions we also need to measure the subjective norms that influence an individual's intention to act.

In a consumer behavior context,________ are learned predispositions to behave in a consistently favorable or unfavorable way with respect to a given object.

Which of the following are considered to be underlying factors that are likely to produce a subjective norm?

________ include the knowledge and perceptions that are acquired by a combination of direct experience with the attitude object and related information from varied sources.

When consumers are willing to exert the effort to comprehend,learn,or evaluate the available information about the attitude object,learning and attitude change occur via the ________ to persuasion.

John is conducting research on American attitudes toward European car brands,particularly Volkswagen,Volvo,Mercedes,and BMW.This research is said to be ________.

According to the attitude-toward-object model,the consumer's attitude toward a product is a function of ________.

Attitudes are learned from direct experience with the product,word-of-mouth information acquired from others,or exposure to mass-media advertising,the internet and various forms of direct marketing.

If new product users internalize positive experiences with the product,it is more likely that they will repeat the behavior and become a satisfied regular user.

According to the attitude-toward-the-ad model,the consumer forms various feelings and judgments as a result of exposure to an ad.If the consumer likes the ad,________.

The knowledge function of the functional approach to attitude change relies on the fact that most people want to protect their self-images from inner feelings of doubt.

________ is concerned with the likelihood or tendency than an individual will undertake a specific action or behave in a particular way with regard to the attitude object.

Consumer Behavior: Meeting Changes and Challenges

Introduction to the Consumer Research Process

Market Segmentation and Strategic Targeting

Consumer Motivation

Personality and Consumer Behavior

Consumer Perception

Consumer Learning

Communication and Consumer Behavior

The Family and Its Social Class Standing

The Influence of Culture on Consumer Behavior

Subcultures and Consumer Behavior

Cross-Cultural Consumer Behavior: an International Perspective

Consumers and the Diffusion of Innovations

Consumer Decision Making and Beyond

Marketing Ethics and Social Responsibility

Filters