Exam 8: Consumer Attitude Formation and Change

Paula is a regular at Gino's Italian Bistro.She likes going there because the staff always recognizes her,greets her by name,and makes her feel welcome at the restaurant.This is an example of the ________ component of her attitude toward Gino's.

According to the principle of ________,consumers are likely to accept credit personally for success and to attribute failure to others or to outside events.

Consumers frequently resist evidence that challenges a strongly held attitude or belief and tend to interpret any ambiguous information in ways that reinforce their preexisting attitudes.

CAR MINI CASE: Carl is looking to buy a new car because he needs more space for driving his kids to and from their after-school activities and for transporting all their gear.His wife has suggested that the family buy a station wagon, but Carl has a negative attitude toward station wagons because he feels that they are "Mom-mobiles" that consign their drivers to a life of car pools and PTA meetings.He then sees an ad for Subaru with a beautiful outdoor setting and attractive young people using a Subaru station wagon.The voice-over discusses the physical attributes of the car and the demographics of its owners.After seeing a Subaru ad portraying its station wagon as a trendy automotive option for exciting young people looking for more cargo room than a sedan and better fuel-efficiency than an SUV, Carl finds himself to be much more enthusiastic about his wife's station wagon suggestion.He purchases a Subaru, but later begins thinking that he probably should have purchased a Volvo for its reputation of greater safety. -In the CAR MINI CASE,Subaru's advertising most closely adheres to the ________.

Microsoft wants to measure public attitudes toward the default media-playing software included in its Windows operating system.Which of the following types of multiattribute attitude models would be most appropriate for Microsoft to use?

In marketing and consumer research,the conative component of the tricomponent attitude model is frequently treated as an expression of the consumer's ________.

Marketers can help consumers relieve their dissonance by including messages in their advertising specifically aimed at reinforcing consumers' decisions by complimenting their wisdom,offering stronger guarantees or warranties,increasing the number and effectiveness of its services,or providing detailed brochures on how to use its products correctly.

Ben has a positive attitude toward Nova Hiking Gear because a pair of Nova hiking boots he owns have proven to be very durable and to provide good support during long hikes.Ben has formed this attitude based on the boots' ________.

Tom is looking to lose weight by cutting carbohydrates out of his diet,particularly from regular sodas,but has a negative attitude towards diet sodas and does not drink them because he believes they do not taste as good.What strategy can a company use to ensure Tom that their diet tastes just like regular?

The appeal of the attitude-toward-behavior model is that it allows researchers to understand consumers' subjective norms and the factors that form them.

Bob used PowerPoint to give a presentation to his Consumer Behavior class.The professor was particularly impressed with the clarity of Bob's viewgraphs.Bob attributes his success with the presentation to his skill at using PowerPoint.This is an example of external attribution.

An extension of the theory-of-reasoned-action model is the ________,which includes an ads the construct of perceived behavioral control,which is a consumer's perception of whether the behavior is or is not within his or her control.

The affective component of the tricomponent attitude model is treated by consumer researchers as capturing an individual's direct or global assessment of the attitude object.

According to the ________,attitudes consist of three major components: a cognitive component,an effective component,and a conative component.

When a consumer's motivation or assessment skills are low,learning and attitude change tend to occur via the ________ to persuasion.

Emotionally charged states can enhance or amplify positive or negative experiences and impact later recollections of such experiences and future behavior.

The primary means by which attitudes toward goods and services are formed is through ________.

Matthew recently purchased a new laptop for $1,500.He subsequently saw an advertisement for what appeared to be a similar model being sold for only $1,350.In order to resolve his ________,Matt decided that the cheaper model must not have as many attractive features as the model he purchased.

The purchase and consumption of a product are necessary for the formation of attitudes.

If a student observes that she routinely purchases the Des Moines Register on her way to class,she is apt to conclude that she like the Des Moines Register.This is an example of how the ________ helps make inferences about one's behavior.