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    Consumer Behavior Study Set 4
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    Exam 8: Consumer Attitude Formation and Change
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    The Primary Means by Which Attitudes Toward Goods and Services
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The Primary Means by Which Attitudes Toward Goods and Services

Question 57

Question 57

Multiple Choice

The primary means by which attitudes toward goods and services are formed is through ________.


A) vicarious learning
B) environment
C) direct experience
D) genetic predisposition
E) self defense

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