Exam 8: Consumer Attitude Formation and Change

The shift from no attitude to an attitude is a result of ________.

How is it possible for marketers to persuade regular cola drinkers to become diet cola drinkers by changing the relative evaluation of attributes?

What is the foot-in-the door technique? Give an example.

________ suggests that attitudes develop as consumers look at and make judgments about their own behavior.

Marketers that offer coupons and free samples of new products to entice consumers to try them understand the importance of ________ in attitude formation.

Attitudes might propel consumers toward a particular behavior or repel them away from a particular behavior,therefore attitudes have a ________ quality.

Consumers generally have favorable attitudes toward those brands that they believe have an adequate level of attributes that they evaluate as positive,and they have unfavorable attitudes toward those brands they feel do not have an adequate level of desired attributes or have too many negative or undesired attributes.

The Elaboration Likelihood Model proposes that consumers' attitudes are changed by two distinctly different routes to persuasion: _________ routes and _________ routes.

Ads for cosmetics and personal care products acknowledge the fact that people want to protect their self-images from inner feelings of doubt.This is consistent with which basic motivational functions?