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  3. Study Set
    Consumer Behavior Study Set 2
  4. Exam
    Exam 6: Consumer Attitude Formation and Change
  5. Question
    The ________ Component of the Tri-Component Attitude Model Includes a Consumer's
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The ________ Component of the Tri-Component Attitude Model Includes a Consumer's

Question 42

Question 42

Multiple Choice

The ________ component of the tri-component attitude model includes a consumer's emotions or feelings about a particular product or brand.


A) conative
B) objective
C) cognitive
D) affective
E) situational

Correct Answer:

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