Exam 5: Cultural Influences on International Marketing

Cultures are groups of individuals with shared value systems based on ethnicity or common background.

____________________ is the process by which individuals learn the beliefs and behaviors endorsed by one's own culture.

____________________ is the belief that a particular culture is superior to another and that strategies used in the home country will work just as well abroad.

Which of the following is true?

How does religion affect economic development?

Negative outcomes of using the self-reference criterion are inflamed nationalist feelings or antiforeigner feelings targeting a particular company-even if the foreign company relies extensively on local suppliers and locally manufactures most products.

The nine-to-five schedule prevalent in the United States is common in most countries.

Explain what the self-reference criterion is an also how it may be corrected.

One of the most difficult gestures to interpret between cultures is:

____________________ can be based on regional differences: Southern Italian consumers have different lifestyles than Italians in the North, for example.

An American woman having to wear clothing that would cover her wrists, ankles, hair and face in Saudi Arabia is an example of a

Regarding religion, the marketing manager should know that

In general, Americans feel more comfortable standing or sitting closer to strangers than do members of other nationalities.

Which of the following is not true of Saudi Arabia?

In Latin America, top managers often illustrate their solidarity with the lower ranks by engaging in work activities that they do, going to the plant floor or eating at the workers' cafeteria.