Exam 5: Cultural Influences on International Marketing

Which of the following is an example of an instrumental value?

____________________ refer(s) to non-verbal aspects of speech that include the emotional intonation, accents, and the quality of voice.

In Islamic countries, businesses are closed on Saturdays, the holy day of Islam.

Subcultures could be based on ____________________ differences: Southern Italian consumers have different lifestyles than Italians in the North, for example. Northern Germans have a different world view from Germans in the Southern state of Bavaria.

____________________ is defined as a continuously evolving totality of learned and shared meanings, rituals, norms and traditions among the members of an organization or society.

As an ethnicity-based subculture, Southern Italian consumers have different lifestyles than Italians in Northern Italy.

A person visiting the Middle East should not:

Considering Hofstede's power distance, which of the following cultures does not have a vertical relationship structure?

A society's dominant values and attitudes are determined by its:

____________________ are groups of individuals with shared value systems based on ethnicity or common background.

Haptics refer to

Regarding postures, orientations and oculesics,

Silence is one way to communicate with other individuals.

Worldwide, there is a decline in the number of people who like and use, or desire to use:

Marketers selling their products in the United Arab Emirates should only use Arabic in their marketing communications.

In the Middle East it is expected that a guest will bring a bottle of wine to the host.

Ramadan is

_________________________ refers to the manner in which interpersonal relationships are formed when differences in power are perceived.

Global consumer segments are good in theory but do not yet exist.

____________________ refer(s) to the movement of part of the body in order to communicate.