Question 1

In China, business relationships are seen as:

Accepted Answer

A) a long-term engagement. 
B) a short-term engagement. 
C) transaction-related only. 
D) unnecessary for doing business. 
A) a long-term engagement. 
B) a short-term engagement. 
C) transaction-related only. 
D) unnecessary for doing business.

Question 2

Language plays a prominent role as an element of culture.

Accepted Answer

A) True 
 B)False

Question 3

Recent Indian immigrants to the United States are less likely to be assimilated in this culture.

Accepted Answer

A) True 
 B)False

Question 4

Masculine societies emphasize values such as

Accepted Answer

A) benevolence. 
B) ambition. 
C) preserving the environment. 
D) equality. 
A) benevolence. 
B) ambition. 
C) preserving the environment. 
D) equality.

Question 5

Subcultures can be based on regional differences or on ethnicity or nationality:

Accepted Answer

A) True 
 B)False

Question 6

As an ethnic subculture, Muslims make up a large proportion of large cities in Britain.

Accepted Answer

A) True 
 B)False

Question 7

Eating with chop-sticks in East Asia is an example of observing a cultural adiaphora.

Accepted Answer

A) True 
 B)False

Question 8

____________________ are enduring beliefs about a specific mode of conduct or desirable end-state; they guide the selection or evaluation of behavior, and are ordered by importance in relation to one another to form a system of value priorities.

Accepted Answer

The answer of ____________________ are enduring beliefs about a specific...

Question 9

Unlike Germans, the French seldom use hand gestures to express themselves.

Accepted Answer

A) True 
 B)False

Question 10

____________________ is the manner in which society adapts to its habitat.

Accepted Answer

The answer of ____________________ is the manner in which society...

Question 11

Ethnocentrism is the belief that

Accepted Answer

A) a particular culture is superior to another and that strategies used in the home country will work just as well abroad. 
B) purchasing foreign products is wrong because it hurts the domestic economy. 
C) a global consumer exists. 
D) each culture is different, and a unique marketing strategy should be created for each country. 
A) a particular culture is superior to another and that strategies used in the home country will work just as well abroad. 
B) purchasing foreign products is wrong because it hurts the domestic economy. 
C) a global consumer exists. 
D) each culture is different, and a unique marketing strategy should be created for each country.

Question 12

Which campaign is an example of a "global consumer culture" marketing strategy?

Accepted Answer

A) Phillips' "Let's Make Things Better" campaign. 
B) Chevy Trucks positioning itself as part of the "American" way of life. 
C) Yoplait yogurt emphasizing its French origin through the slogan "C'est si bon - it's so good." 
D) None of the above. 
A) Phillips' "Let's Make Things Better" campaign. 
B) Chevy Trucks positioning itself as part of the "American" way of life. 
C) Yoplait yogurt emphasizing its French origin through the slogan "C'est si bon - it's so good." 
D) None of the above.

Question 13

Masculine societies emphasize values such as wealth, material success, ambition, and achievement.

Accepted Answer

A) True 
 B)False

Question 14

Subcultures can be based on ____________________: Turkish Germans maintain many of their home-country traditions and strong ties to the old country. They have larger, extended, families living under one roof, they purchase in Turkish shops, which pepper the retailing landscape in larger German cities, and they maintain Muslim religious traditions.

Accepted Answer

Ethnicity

Question 15

According to Rokeach, ____________________ values are the processes whereby one can attain a goal.

Accepted Answer

The answer of According to Rokeach, ____________________ values are the...

Question 16

New products will most likely sell better in a market that:

Accepted Answer

A) has a low uncertainty avoidance 
B) has a high uncertainty avoidance 
C) is collectivist 
D) is individualist 
A) has a low uncertainty avoidance 
B) has a high uncertainty avoidance 
C) is collectivist 
D) is individualist

Question 17

Presenting a dozen roses as a gift in Eastern Europe would be inappropriate.

Accepted Answer

A) True 
 B)False

Question 18

Proxemics refer to the timing of verbal exchanges.

Accepted Answer

A) True 
 B)False

Question 19

The sign of "OK" commonly used in the U.S. signifies zero in France, is a symbol for money in Japan, and is a vulgar gesture in parts of South America.

Accepted Answer

A) True 
 B)False

Question 20

If you arrived early to a party in Greece, the host/hostess would be flattered.

Accepted Answer

A) True 
 B)False

In China, business relationships are seen as:

Language plays a prominent role as an element of culture.

Recent Indian immigrants to the United States are less likely to be assimilated in this culture.

Masculine societies emphasize values such as

Subcultures can be based on regional differences or on ethnicity or nationality:

As an ethnic subculture, Muslims make up a large proportion of large cities in Britain.

Eating with chop-sticks in East Asia is an example of observing a cultural adiaphora.

____________________ are enduring beliefs about a specific mode of conduct or desirable end-state; they guide the selection or evaluation of behavior, and are ordered by importance in relation to one another to form a system of value priorities.

Unlike Germans, the French seldom use hand gestures to express themselves.

____________________ is the manner in which society adapts to its habitat.

Ethnocentrism is the belief that

Which campaign is an example of a "global consumer culture" marketing strategy?

Masculine societies emphasize values such as wealth, material success, ambition, and achievement.

According to Rokeach, ____________________ values are the processes whereby one can attain a goal.

New products will most likely sell better in a market that:

Presenting a dozen roses as a gift in Eastern Europe would be inappropriate.

Proxemics refer to the timing of verbal exchanges.

The sign of "OK" commonly used in the U.S. signifies zero in France, is a symbol for money in Japan, and is a vulgar gesture in parts of South America.

If you arrived early to a party in Greece, the host/hostess would be flattered.

Scope, Concepts, and Drivers of International Marketing

An Overview of the International Marketing Environment

International Trade: Institutional Barriers and Facilitators

Regional Economic and Political Integration

International Marketing Research: Practices and Challenges

International Strategic Planning

Expansion Strategies and Entry Mode Selection

Products and Services: Branding Decisions in International Markets

International Product and Service Strategies

Managing International Distribution Operations and Logistics

International Retailing

The International Promotional Mix and Advertising Strategies

International Publicity, Public Relations, and Sales Promotion Strategies

International Personal Selling and Personnel Management

International Pricing Strategy

Organizing and Controlling International Marketing Operations and Perspectives for the Future

Filters

Exam 5: Cultural Influences on International Marketing

In China, business relationships are seen as:

Language plays a prominent role as an element of culture.

Recent Indian immigrants to the United States are less likely to be assimilated in this culture.

Masculine societies emphasize values such as

Subcultures can be based on regional differences or on ethnicity or nationality:

As an ethnic subculture, Muslims make up a large proportion of large cities in Britain.

Eating with chop-sticks in East Asia is an example of observing a cultural adiaphora.

____________________ are enduring beliefs about a specific mode of conduct or desirable end-state; they guide the selection or evaluation of behavior, and are ordered by importance in relation to one another to form a system of value priorities.

Unlike Germans, the French seldom use hand gestures to express themselves.

____________________ is the manner in which society adapts to its habitat.

Ethnocentrism is the belief that

Which campaign is an example of a "global consumer culture" marketing strategy?

Masculine societies emphasize values such as wealth, material success, ambition, and achievement.

According to Rokeach, ____________________ values are the processes whereby one can attain a goal.

New products will most likely sell better in a market that:

Presenting a dozen roses as a gift in Eastern Europe would be inappropriate.

Proxemics refer to the timing of verbal exchanges.

The sign of "OK" commonly used in the U.S. signifies zero in France, is a symbol for money in Japan, and is a vulgar gesture in parts of South America.

If you arrived early to a party in Greece, the host/hostess would be flattered.

Scope, Concepts, and Drivers of International Marketing

An Overview of the International Marketing Environment

International Trade: Institutional Barriers and Facilitators

Regional Economic and Political Integration

International Marketing Research: Practices and Challenges

International Strategic Planning

Expansion Strategies and Entry Mode Selection

Products and Services: Branding Decisions in International Markets

International Product and Service Strategies

Managing International Distribution Operations and Logistics

International Retailing

The International Promotional Mix and Advertising Strategies

International Publicity, Public Relations, and Sales Promotion Strategies

International Personal Selling and Personnel Management

International Pricing Strategy

Organizing and Controlling International Marketing Operations and Perspectives for the Future

Filters