Exam 4: Social Responsibility and Ethics in Marketing

Who is typically responsible for creating, distributing, and enforcing a formal code of conduct?

People learn values and principles through socialization by family members, social groups, religion, and formal education.

Which of the following statements best summarizes the perspective that most marketing managers have on unethical behavior?

Which of the following refers to a firm's specific development, pricing, promotion, and distribution of products that do not harm the environment?

Marketing ethics refers to principles and standards that define acceptable conduct in marketing.

Raleigh Wood Products produces hardwood flooring, paneling, and other furniture-grade components. Raleigh Wood traditionally has ground up its wood waste to make mulch, however, it has been brought to Raleigh's attention that there are chemicals from the paint and coloring process that may be harmful to the water table. Raleigh has now been looking for ways to use its wood waste other than in mulch. Environmentalists would likely

Instead of addressing the question ____, many environmentalists and marketers believe the question should be ____.

Which of the following is the best definition of cause-related marketing?

Carrie, a new salesperson for Brenham Foods, calls in an order for twice the amount of merchandise that Corner Market requested because she knows that it will increase her sales and will not be noticed by Corner Market. This is an example of how ____ influences ethical decision making.

McDonald's supports and funds Ronald McDonald houses for the families of terminally-ill children to stay in to be near their loved ones. McDonald's action demonstrates the fulfillment of ____ responsibility.

Suppose that Proctor and Gamble introduced a new, larger-sized can of Pringle's potato chips using the words "new size" on the label. However, in actuality, the can is larger while the contents are slightly smaller. The correct weight is printed on the can. In this case, a ____ ethical issue exists.

Consumerism is

All of the following are goals of green marketing except

The adoption of a strategic focus for fulfilling the economic, legal, ethical, and philanthropic social responsibilities expected by stakeholders is called

There are few costs associated with being socially responsible and satisfying society's demands.

Under President Kennedy's consumer bill of rights, consumers must have access and opportunity to review all relevant information about a product before buying it.

An organization's obligation to maximize its positive impact and minimize its negative impact on society is known as social accountability.

Marketing ethics

A bribe offered to benefit an organization is generally considered acceptable.

Products that may do harm to the natural environment are inconsistent with