Exam 4: Social Responsibility and Ethics in Marketing

Cause-related marketing refers to the specific development, pricing, promotion, and distribution of products that do not harm the natural environment.

Three important factors that influence ethical decisions in marketing are individual factors, organizational factors, and opportunity.

DoneRight Inc. is a very profitable automobile repair shop. The company is well known for its great service and involvement in the community, but it fails to properly dispose of its used oil as outlined in environmental regulations. DoneRight is failing in its ____ responsibilities.

In Europe, companies can voluntarily apply for a designation to indicate that their product is less harmful to the environment than competing products. This label is known as the

If Hefty Bags expresses concern that its products are having too great an impact on the pollution of ground water under landfills, this concern is directly related to the firm's

Discuss the difference between social responsibility, ethics, and sustainability in marketing.

If other persons within an organization approve of an activity and the activity is legal but not customary in the industry, the activity is probably both ethical and socially responsible.

How would marketers most likely benefit from the consumer's right to be heard?

When a purchasing agent for Intel is offered a bribe by a silicon manufacturer salesperson,

There is no evidence that being socially responsible and ethical is worthwhile.

To resolve a social responsibility issue, it is helpful to check with concerned consumer groups and industry or specific company policy regarding the activity.

Marketers' contributions of resources to community causes such as education, recreation, and others illustrate social responsibility on a community-relations level.

Which of the following is not one of the four dimensions of social responsibility presented in your text?

Scenario 4.1 Use the following to answer the questions. Hershey Foods was founded in the nineteenth century by Milton Hershey, who had a strong ethical value system-always show integrity, be honest, and respect others. Hershey felt it was important to provide high-quality goods and services of real value at competitive prices that provide an adequate return on investment. He also founded the Milton Hershey School, operating today as a cost-free, private home and school dedicated to helping children with social needs and limited resources. The company also focuses on environmental issues, such as reducing waste by 360,000 pounds annually by redesigning Hershey's Syrup caps. Hershey Foods has an ethics compliance program that includes a code of ethics and training, guidelines for handling legal and ethical issues, an 800 number for assistance with ethical issues, and support from supervisors and human resource managers in dealing with ethical issues. However, in the last few years, Hershey has been criticized by several advocacy groups concerning the sourcing of its chocolate from West Africa where many of the companies use child labor. While Hershey is the largest chocolate candy producer in America, it lags behind other major chocolate producers with regard to certifying its chocolate as child labor-free. -Refer to Scenario 4.1. Hershey and its employees benefit in many ways from its strong ethics compliance program. Which of the following is not one of the benefits of such a program?

Various stakeholders and ____ determine the acceptable standards of conduct involving ethics.

As a firm fulfills its basic economic responsibilities, it must simultaneously

Three factors that influence the ethical decision-making process in marketing include

Scenario 4.2 Use the following to answer the questions. WhiteWave Foods, producer of brands such as Silk Soymilk, specializes in manufacturing innovative and nutritious food products. Silk Soymilk was first launched in 1996, and is committed to the health of its customers, as well as the health of the planet. At Silk, they have offset all of their energy consumption with wind power, preventing over 16,000 tons of greenhouse gasses from entering the atmosphere each year. Silk Soymilk is made from a mixture of organic and natural, non-genetically modified soy beans, reducing the amount of pesticides in the air, soil, and water. Since 2002 they have been sponsoring the FarmAid concert, whose mission is to is to keep family farmers on their land and ensure a safe, healthy food supply for all Americans. -Refer to Scenario 4.2. Silk Soymilk's sponsorship of the FarmAid concert is best thought of as an example of its

As a media buyer for the Angelo Agency, Philip knows that no one ever checks to see if his phone calls are business related or personal. With regard to ethical behavior, this situation relates most closely to

Although openness is not the solution to ethics issues, it does create trust and facilitates learning relationships.