Exam 4: Social Responsibility and Ethics in Marketing

____ are formalized rules and standards that describe what a company expects of its employees in terms of ethical behavior.

Warnings on television commercials for prescription drugs include a list of sometimes grotesque side effects that are possible when taking that particular drug. The consumer right to ____ most applies to these commercials.

Priya knows that her company has a formal code of conduct, but she does not see this code being equally and consistently applied to all employees. Priya believes that this sporadic enforcement of the formal code only enhances the ____ for committing unethical acts.

If an ethical (or social responsibility) issue can withstand open discussion and result in agreements or limited debate, it is not really an ethical (or social responsibility) issue.

Price fixing, predatory pricing, and failure to disclose the full price associated with a purchase are pricing activities that do not result in ethical issues.

At his new job, Carlos notices that everyone places high values on their families and each others' families, birthdays are always celebrated, and flexible schedules are permitted to facilitate family involvement as long as the work is still getting done. Everyone is very relaxed and friendly. Carlos has made several observations about the

Which of the following statements about implementing an ethics and legal compliance program is false?

Reese has recently joined PharmaTec, a large pharmaceutical firm, as a sales representative. During his interview, he was surprised that no one wanted to talk about why the previous sales rep suddenly left the company. However, today he has just been "briefed" on the recent lawsuit one of the physician's has filed against PharmaTec concerning the lack of information he received from the company about the negative effects of one of its cholesterol drugs. Reese's sales manager has demanded that if he comes across any documentation in the former sales representative's office about visits with the physician, that Reece is to not say anything to anyone and notify the manager immediately. Reese certainly doesn't want to jeopardize his new, and potentially profitable, job. He has identified four possible courses of action he could take. He knows he should evaluate each possible action with which of the following criteria in order to choose the one most appropriate?

Employees can easily determine what behavior is acceptable even in organizations that do not have ethics compliance programs and policies on conduct.

Which of the following is not usually a responsibility of an ethics officer?

According to some environmentalists, what are the three types of products that all products should be reduced to?

A marketing compliance program must have oversight by a high-ranking person who is known to respect legal and ethical standards.

Beth is responsible for the product line of Avenger Transformer action figures. In testing her firm's new TV ads, Beth discovers some children think many of the toys can actually fly. Beth knows that there are only a few children in the groups aged 3 to 5 that believe this, so she decides to use children over age 5 as her target market. Since the ads will be shown on programs that have her target market as its viewers, Beth decides to include a statement "figures do not actually fly" on the bottom of the screen. However, she still faces an ethical decision regarding which element(s) of the marketing mix?

All companies have a responsibility to ____ so they can provide a return on investment to their owners and investors, create jobs for the community, and contribute goods and services to the economy.

The Transportation Division of the GE Corporation is located in a small city which has limited economic growth at this time. Due to the condition of the local school system, GE contributed $2 million to repair and revive it, stating that GE believed in education for the community. This action would imply that GE is in which level of the pyramid of social responsibility?

According to the text, marketing ethics refers to principles and standards that define

Scenario 4.2 Use the following to answer the questions. WhiteWave Foods, producer of brands such as Silk Soymilk, specializes in manufacturing innovative and nutritious food products. Silk Soymilk was first launched in 1996, and is committed to the health of its customers, as well as the health of the planet. At Silk, they have offset all of their energy consumption with wind power, preventing over 16,000 tons of greenhouse gasses from entering the atmosphere each year. Silk Soymilk is made from a mixture of organic and natural, non-genetically modified soy beans, reducing the amount of pesticides in the air, soil, and water. Since 2002 they have been sponsoring the FarmAid concert, whose mission is to is to keep family farmers on their land and ensure a safe, healthy food supply for all Americans. -Refer to Scenario 4.2. Silk Soymilk's parent company, WhiteWave Foods, is currently operating at the ____ level of the social responsibility pyramid.

Marketing ethics and social responsibility mean the same thing.

In a meeting with key personnel, Watson Corporation's president speaks to the firm's managers about social responsibility in business today. He suggests that the key to being socially responsible is to

Actions that promote human health and welfare address the ____ dimension of the pyramid of social responsibility.