Exam 4: Social Responsibility and Ethics in Marketing

Kaitlyn understands that even small businesses like her local catering business have certain responsibilities to society. She knows that she must abide by the laws that apply to her business and try to make a profit. What are the other obligations Kaitlyn should know?

Companies should promote individuals prone to misconduct to management positions.

It is possible to improve ethical behavior in an organization by eliminating unethical persons and improving the organization's ethical standards.

Which of the following is not one of the four objectives that environmentalists believe companies should implement in order to sustain the natural environment?

Which one of the following statements about codes of conduct (ethics) is false?

Green marketing refers to the packaging of products in green containers that blend in with the environment.

It is possible to improve ethical behavior in an organization by

A cereal company advertises that its newly launched product can lower cholesterol although the company cannot provide evidence to substantiate this claim. This situation involves an ethical issue related to which element of the marketing mix?

According to the consumer bill of rights, the idea that consumers' interests should receive full and sympathetic consideration in the formulation of government policy is known as the right to

Distribution-related ethical issues arise when marketers

When marketing activities deviate from accepted standards, the exchange process can break down, resulting in customer dissatisfaction, lack of trust, and lawsuits.

Codes of conduct are also frequently known as

Which of the following is not a dimension of social responsibility and marketing citizenship?

Which of the following statements about codes of conduct is true?

Define marketing citizenship and describe the impact of its dimensions on organizations.

Target's Take Charge of Education program donates 1 percent of a customer's total purchase to the school of his or her choice. What social responsibility issue does this program address?

The practice of linking a firm's product marketing to a particular social cause on an ongoing or short-term basis is known as

Companies that are considered to be good corporate citizens and consider the diverse perspectives of different groups affected by their operations are said to have a ____ orientation.

The right to be informed means that consumers should be treated fairly when they complain to marketers about their products.

Product-related ethical issues arise when marketers