Question 1

As Brianna walks to classes, she selects, organizes, and interprets the sensations she is receiving through her sense organs. Brianna is experiencing the process of

Accepted Answer

A) exposure. 
B) motivation. 
C) learning. 
D) attitude formation. 
E) perception. 
A) exposure. 
B) motivation. 
C) learning. 
D) attitude formation. 
E) perception. E

Question 2

A culture can be divided into subcultures according to

Accepted Answer

A) personality characteristics of individuals in that culture. 
B) motives that members of that cultural group have for their behavior. 
C) geographic regions or human characteristics, such as age or ethnic background. 
D) income levels. 
E) information to which consumers allow themselves to be exposed. 
A) personality characteristics of individuals in that culture. 
B) motives that members of that cultural group have for their behavior. 
C) geographic regions or human characteristics, such as age or ethnic background. 
D) income levels. 
E) information to which consumers allow themselves to be exposed. C

Question 3

Product availability plays a major role in the purchase stage. If the highest-ranked product is unavailable, the consumer will most likely purchase the brand ranked second.

Accepted Answer

A) True 
 B)False  True

Question 4

When Julia goes to the first class of her Operations Management course, she finds out that in addition to the textbook she already purchased, she also needs a copy of the book The Goal. At which stage of the consumer buying decision process is Julia?

Accepted Answer

A) Purchase 
B) Evaluation of alternatives 
C) Problem recognition 
D) Information search 
E) Prepurchase evaluation 
A) Purchase 
B) Evaluation of alternatives 
C) Problem recognition 
D) Information search 
E) Prepurchase evaluation

Question 5

Which of the following is the fastest growing, most affluent subculture in the United States?

Accepted Answer

A) African Americans 
B) Hispanics 
C) Asian Americans 
D) Native Americans 
E) Italian Americans 
A) African Americans 
B) Hispanics 
C) Asian Americans 
D) Native Americans 
E) Italian Americans

Question 6

Social classes are referred to as open aggregates of individuals because people can move into and out of them.

Accepted Answer

A) True 
 B)False

Question 7

An information search, once completed, should identify for the buyer the one brand that he or she views as the best alternative.

Accepted Answer

A) True 
 B)False

Question 8

Scenario 7.1
Use the following to answer the questions.
Consumers use information from many sources when making purchasing decisions, including information from friends and family members. One of the most dissatisfying consumer experiences is with auto repair. Aware of this, Kate has asked several of her friends and family members where they have their cars repaired, since she has experienced a problem starting her car when the weather is cold. Kate has heard that Skola's Auto Repair has reasonable prices, but it can be difficult to get an appointment. Steve, one of Kate's friends, had a very poor experience with Skola's. However, once he complained to them, they fixed the situation and now he prefers their auto repair shop over others.
-Refer to Scenario 7.1. Positive feelings generated by satisfaction with Skola's response will become part of Steve's

Accepted Answer

A) consideration set. 
B) motives. 
C) selective retention. 
D) response. 
E) attitude. 
A) consideration set. 
B) motives. 
C) selective retention. 
D) response. 
E) attitude.

Question 9

Patronage motives influence where one purchases products on a regular basis.

Accepted Answer

A) True 
 B)False

Question 10

When a consumer purchases products occasionally or needs information about an unfamiliar brand in a familiar product category, he or she will most likely engage in

Accepted Answer

A) enduring purchase behavior. 
B) routinized response behavior. 
C) extended problem solving. 
D) impulse searching. 
E) limited problem solving. 
A) enduring purchase behavior. 
B) routinized response behavior. 
C) extended problem solving. 
D) impulse searching. 
E) limited problem solving.

Question 11

Involvement level is one factor that affects a consumer's selection of a type of problem-solving process.

Accepted Answer

A) True 
 B)False

Question 12

Routinized response behavior is what a consumer does when

Accepted Answer

A) purchasing an unfamiliar product. 
B) buying frequently purchased, low-cost items that need little effort. 
C) an information search is extensive and may involve consulting with friends and family. 
D) buying products that require a moderate amount of time for information gathering and deliberation. 
E) he or she enters the problem recognition stage of the consumer buying decision process. 
A) purchasing an unfamiliar product. 
B) buying frequently purchased, low-cost items that need little effort. 
C) an information search is extensive and may involve consulting with friends and family. 
D) buying products that require a moderate amount of time for information gathering and deliberation. 
E) he or she enters the problem recognition stage of the consumer buying decision process.

Question 13

One's personality is a set of internal traits and distinct behavioral tendencies that result in consistent patterns of behavior in certain situations.

Accepted Answer

A) True 
 B)False

Question 14

After doing considerable shopping, Eric has just decided what brand and type of athletic shoes to buy and where he's going to buy them. In what stage of the consumer buying decision process is Eric?

Accepted Answer

A) Problem recognition 
B) Information search 
C) Evaluation of alternatives 
D) Purchase 
E) Postpurchase evaluation 
A) Problem recognition 
B) Information search 
C) Evaluation of alternatives 
D) Purchase 
E) Postpurchase evaluation

Question 15

The time that a buyer has to make a purchase decision is a situational influence.

Accepted Answer

A) True 
 B)False

Question 16

When Trevor realizes his liquor cabinet supply was devastated by last weekend's party, he first retrieves information from his memory about what types of liquor he and his friends like most and then asks the attractive clerk at the liquor store what she would recommend. Trevor started with a(n) ____ search and then progressed to a(n) ____ search.

Accepted Answer

A) consideration; evaluative 
B) focused; broad 
C) internal; external 
D) routinized; extended 
E) self; inclusive 
A) consideration; evaluative 
B) focused; broad 
C) internal; external 
D) routinized; extended 
E) self; inclusive

Question 17

Marketers must consider the different nationalities represented within the Hispanic and Asian-American subcultures because of the unique culture, history, and buying patterns of each ethnic group.

Accepted Answer

A) True 
 B)False

Question 18

In what ways does an individual's personality affect his or her buying behavior?

Accepted Answer

The answer of In what ways does an individual's personality...

Question 19

Expecting ethical business behavior reflects our culture.

Accepted Answer

A) True 
 B)False

Question 20

A role consists of a set of actions and activities that a person in a particular position is expected to perform.

Accepted Answer

A) True 
 B)False

As Brianna walks to classes, she selects, organizes, and interprets the sensations she is receiving through her sense organs. Brianna is experiencing the process of

A culture can be divided into subcultures according to

Product availability plays a major role in the purchase stage. If the highest-ranked product is unavailable, the consumer will most likely purchase the brand ranked second.

When Julia goes to the first class of her Operations Management course, she finds out that in addition to the textbook she already purchased, she also needs a copy of the book The Goal. At which stage of the consumer buying decision process is Julia?

Which of the following is the fastest growing, most affluent subculture in the United States?

Social classes are referred to as open aggregates of individuals because people can move into and out of them.

An information search, once completed, should identify for the buyer the one brand that he or she views as the best alternative.

Patronage motives influence where one purchases products on a regular basis.

When a consumer purchases products occasionally or needs information about an unfamiliar brand in a familiar product category, he or she will most likely engage in

Involvement level is one factor that affects a consumer's selection of a type of problem-solving process.

Routinized response behavior is what a consumer does when

One's personality is a set of internal traits and distinct behavioral tendencies that result in consistent patterns of behavior in certain situations.

After doing considerable shopping, Eric has just decided what brand and type of athletic shoes to buy and where he's going to buy them. In what stage of the consumer buying decision process is Eric?

The time that a buyer has to make a purchase decision is a situational influence.

Marketers must consider the different nationalities represented within the Hispanic and Asian-American subcultures because of the unique culture, history, and buying patterns of each ethnic group.

In what ways does an individual's personality affect his or her buying behavior?

Expecting ethical business behavior reflects our culture.

A role consists of a set of actions and activities that a person in a particular position is expected to perform.

An Overview of Strategic Marketing

Planning Implementing and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts

Developing and Managing Products

Services Marketing

Branding and Packaging

Marketing Channels and Supply Chain Management

Retailing, Direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 7: Consumer Buying Behavior

As Brianna walks to classes, she selects, organizes, and interprets the sensations she is receiving through her sense organs. Brianna is experiencing the process of

A culture can be divided into subcultures according to

Product availability plays a major role in the purchase stage. If the highest-ranked product is unavailable, the consumer will most likely purchase the brand ranked second.

When Julia goes to the first class of her Operations Management course, she finds out that in addition to the textbook she already purchased, she also needs a copy of the book The Goal. At which stage of the consumer buying decision process is Julia?

Which of the following is the fastest growing, most affluent subculture in the United States?

Social classes are referred to as open aggregates of individuals because people can move into and out of them.

An information search, once completed, should identify for the buyer the one brand that he or she views as the best alternative.

Patronage motives influence where one purchases products on a regular basis.

When a consumer purchases products occasionally or needs information about an unfamiliar brand in a familiar product category, he or she will most likely engage in

Involvement level is one factor that affects a consumer's selection of a type of problem-solving process.

Routinized response behavior is what a consumer does when

One's personality is a set of internal traits and distinct behavioral tendencies that result in consistent patterns of behavior in certain situations.

After doing considerable shopping, Eric has just decided what brand and type of athletic shoes to buy and where he's going to buy them. In what stage of the consumer buying decision process is Eric?

The time that a buyer has to make a purchase decision is a situational influence.

Marketers must consider the different nationalities represented within the Hispanic and Asian-American subcultures because of the unique culture, history, and buying patterns of each ethnic group.

In what ways does an individual's personality affect his or her buying behavior?

Expecting ethical business behavior reflects our culture.

A role consists of a set of actions and activities that a person in a particular position is expected to perform.

An Overview of Strategic Marketing

Planning Implementing and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts

Developing and Managing Products

Services Marketing

Branding and Packaging

Marketing Channels and Supply Chain Management

Retailing, Direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters