Question 1

Which of the following consumer problem-solving processes will probably be used in purchasing toothpaste?

Accepted Answer

A) Extended problem solving 
B) Routinized response behavior 
C) Intensive problem solving 
D) Limited problem solving 
E) Perceptual scanning 
A) Extended problem solving 
B) Routinized response behavior 
C) Intensive problem solving 
D) Limited problem solving 
E) Perceptual scanning

Question 2

Changes in culture do not affect product development.

Accepted Answer

A) True 
 B)False

Question 3

In the consumer buying decision process, the information search stage

Accepted Answer

A) yields a group of brands that a buyer views as possible alternatives. 
B) involves a buyer becoming aware of the need for a product. 
C) is not necessary when the buyer is involved in extensive decision making. 
D) occurs immediately after evaluation of alternatives. 
E) is lengthy for routine response buying behavior. 
A) yields a group of brands that a buyer views as possible alternatives. 
B) involves a buyer becoming aware of the need for a product. 
C) is not necessary when the buyer is involved in extensive decision making. 
D) occurs immediately after evaluation of alternatives. 
E) is lengthy for routine response buying behavior.

Question 4

The terms of sale (price, delivery, credit arrangements) are negotiated during the evaluation of alternatives stage of the consumer decision-making process.

Accepted Answer

A) True 
 B)False

Question 5

A group of brands that a consumer views as alternatives for possible purchase is called a(n)

Accepted Answer

A) evoked set. 
B) awareness set. 
C) inert set. 
D) evaluative group. 
E) evaluation criteria. 
A) evoked set. 
B) awareness set. 
C) inert set. 
D) evaluative group. 
E) evaluation criteria.

Question 6

At a single point in time, a person's motives are all of equal strength.

Accepted Answer

A) True 
 B)False

Question 7

Referring to Coleman's major social class categories, the social class in our society that favors prestigious schooling, neighborhoods, and brands is the

Accepted Answer

A) upper class. 
B) middle class. 
C) upper-lower class. 
D) working class. 
E) lower class. 
A) upper class. 
B) middle class. 
C) upper-lower class. 
D) working class. 
E) lower class.

Question 8

Not all the behavioral patterns and values attributed to specific subcultures apply to every member of that specific subculture.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following statements regarding social class is true?

Accepted Answer

A) A social class is a closed aggregate of people with similar social ranking. 
B) The criteria used to group people into social classes do not vary from one culture to another. 
C) A social class is an open aggregate of people with similar social ranking. 
D) A social class is a ranking of people by other members of society into positions of social respect. 
E) A social class is an open aggregate of people with different social rankings. 
A) A social class is a closed aggregate of people with similar social ranking. 
B) The criteria used to group people into social classes do not vary from one culture to another. 
C) A social class is an open aggregate of people with similar social ranking. 
D) A social class is a ranking of people by other members of society into positions of social respect. 
E) A social class is an open aggregate of people with different social rankings.

Question 10

A consumer's buying decisions are affected in part by the people around him or her. Such people and the forces they exert on an individual buyer are called

Accepted Answer

A) motivational influences. 
B) social influences. 
C) roles. 
D) personality influences. 
E) cultural influences. 
A) motivational influences. 
B) social influences. 
C) roles. 
D) personality influences. 
E) cultural influences.

Question 11

In shopping for a new laptop computer for her masters degree program, Jocelyn has narrowed the alternatives to four brands. She is considering Dell, Toshiba, Sony, and Hewlett-Packard. These four brands make up Jocelyn's

Accepted Answer

A) awareness set. 
B) evoked set. 
C) framing set. 
D) external search. 
E) inert set. 
A) awareness set. 
B) evoked set. 
C) framing set. 
D) external search. 
E) inert set.

Question 12

Jessie is out with a group of friends this evening for dinner at a local restaurant and then a movie. While the service at the restaurant was slow, and the food just ok, Jessie still had a great time and left with a positive opinion of the restaurant experience. Jessie's purchase decision was likely influenced by ____.

Accepted Answer

A) Physical surroundings 
B) Social surroundings 
C) Purchase reasons 
D) Buyer's momentary mood and condition 
E) Pressures created by time factors 
A) Physical surroundings 
B) Social surroundings 
C) Purchase reasons 
D) Buyer's momentary mood and condition 
E) Pressures created by time factors

Question 13

During the evaluation of alternatives stage of the consumer buying decision process, framing most likely influences the decision process of ____ buyers.

Accepted Answer

A) younger 
B) older 
C) wealthier 
D) veteran 
E) inexperienced 
A) younger 
B) older 
C) wealthier 
D) veteran 
E) inexperienced

Question 14

The criteria used to group people into classes are basically the same in all societies.

Accepted Answer

A) True 
 B)False

Question 15

Claire is beginning to wonder if she has made the right decision about purchasing a new HP Laptop after she sees a friend with a new Dell. Claire's doubt whether she made the right decision occurs during the ___________ of the buying decision process.

Accepted Answer

A) cognitive dissonance phase. 
B) purchase phase. 
C) evaluation of alternatives phase. 
D) information search phase. 
E) postpurchase evaluation phase. 
A) cognitive dissonance phase. 
B) purchase phase. 
C) evaluation of alternatives phase. 
D) information search phase. 
E) postpurchase evaluation phase.

Question 16

Consumer socialization is the process through which a person acquires the knowledge and skills to function as a consumer.

Accepted Answer

A) True 
 B)False

Question 17

After purchasing a product, postpurchase evaluation may result in cognitive dissonance. Cognitive dissonance is

Accepted Answer

A) the congruence between external and internal searches for product information. 
B) a function of the manner in which the manufacturer of the product describes its attributes. 
C) dissatisfaction with the purchase. 
D) the establishment of criteria for comparing products. 
E) doubts that occur because the buyer questions whether the decision to purchase the product was right. 
A) the congruence between external and internal searches for product information. 
B) a function of the manner in which the manufacturer of the product describes its attributes. 
C) dissatisfaction with the purchase. 
D) the establishment of criteria for comparing products. 
E) doubts that occur because the buyer questions whether the decision to purchase the product was right.

Question 18

A marketer's use of framing can make a product characteristic seem more important to a consumer and can facilitate its recall from memory.

Accepted Answer

A) True 
 B)False

Question 19

Just as attitudes are learned, they can be changed.

Accepted Answer

A) True 
 B)False

Question 20

The results of many studies have been inconclusive regarding the association between buyer behavior and

Accepted Answer

A) personality. 
B) perception. 
C) motives. 
D) social class. 
E) learning. 
A) personality. 
B) perception. 
C) motives. 
D) social class. 
E) learning.

Which of the following consumer problem-solving processes will probably be used in purchasing toothpaste?

Changes in culture do not affect product development.

In the consumer buying decision process, the information search stage

The terms of sale (price, delivery, credit arrangements) are negotiated during the evaluation of alternatives stage of the consumer decision-making process.

A group of brands that a consumer views as alternatives for possible purchase is called a(n)

At a single point in time, a person's motives are all of equal strength.

Referring to Coleman's major social class categories, the social class in our society that favors prestigious schooling, neighborhoods, and brands is the

Not all the behavioral patterns and values attributed to specific subcultures apply to every member of that specific subculture.

Which of the following statements regarding social class is true?

A consumer's buying decisions are affected in part by the people around him or her. Such people and the forces they exert on an individual buyer are called

In shopping for a new laptop computer for her masters degree program, Jocelyn has narrowed the alternatives to four brands. She is considering Dell, Toshiba, Sony, and Hewlett-Packard. These four brands make up Jocelyn's

During the evaluation of alternatives stage of the consumer buying decision process, framing most likely influences the decision process of ____ buyers.

The criteria used to group people into classes are basically the same in all societies.

Claire is beginning to wonder if she has made the right decision about purchasing a new HP Laptop after she sees a friend with a new Dell. Claire's doubt whether she made the right decision occurs during the ___________ of the buying decision process.

Consumer socialization is the process through which a person acquires the knowledge and skills to function as a consumer.

After purchasing a product, postpurchase evaluation may result in cognitive dissonance. Cognitive dissonance is

A marketer's use of framing can make a product characteristic seem more important to a consumer and can facilitate its recall from memory.

Just as attitudes are learned, they can be changed.

The results of many studies have been inconclusive regarding the association between buyer behavior and

An Overview of Strategic Marketing

Planning Implementing and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts

Developing and Managing Products

Services Marketing

Branding and Packaging

Marketing Channels and Supply Chain Management

Retailing, Direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 7: Consumer Buying Behavior

Which of the following consumer problem-solving processes will probably be used in purchasing toothpaste?

Changes in culture do not affect product development.

In the consumer buying decision process, the information search stage

The terms of sale (price, delivery, credit arrangements) are negotiated during the evaluation of alternatives stage of the consumer decision-making process.

A group of brands that a consumer views as alternatives for possible purchase is called a(n)

At a single point in time, a person's motives are all of equal strength.

Referring to Coleman's major social class categories, the social class in our society that favors prestigious schooling, neighborhoods, and brands is the

Not all the behavioral patterns and values attributed to specific subcultures apply to every member of that specific subculture.

Which of the following statements regarding social class is true?

A consumer's buying decisions are affected in part by the people around him or her. Such people and the forces they exert on an individual buyer are called

In shopping for a new laptop computer for her masters degree program, Jocelyn has narrowed the alternatives to four brands. She is considering Dell, Toshiba, Sony, and Hewlett-Packard. These four brands make up Jocelyn's

During the evaluation of alternatives stage of the consumer buying decision process, framing most likely influences the decision process of ____ buyers.

The criteria used to group people into classes are basically the same in all societies.

Claire is beginning to wonder if she has made the right decision about purchasing a new HP Laptop after she sees a friend with a new Dell. Claire's doubt whether she made the right decision occurs during the ___________ of the buying decision process.

Consumer socialization is the process through which a person acquires the knowledge and skills to function as a consumer.

After purchasing a product, postpurchase evaluation may result in cognitive dissonance. Cognitive dissonance is

A marketer's use of framing can make a product characteristic seem more important to a consumer and can facilitate its recall from memory.

Just as attitudes are learned, they can be changed.

The results of many studies have been inconclusive regarding the association between buyer behavior and

An Overview of Strategic Marketing

Planning Implementing and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts

Developing and Managing Products

Services Marketing

Branding and Packaging

Marketing Channels and Supply Chain Management

Retailing, Direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters