Exam 7: Consumer Buying Behavior

Asian Americans are the fastest growing and most affluent U.S. subculture, but with respect to buying behavior, Asians are generally not willing to pay more for distinct, well-known brands.

Katie is buying her first car and has narrowed her choices down to a Honda Civic, a Toyota Prius, or a Volkswagen Jetta. Katie goes on-line and posts questions to others who have experience with any of these cars, asking for reviews. Katie is most likely

Motives always operate at a conscious level.

Tori went to Sam's Wholesale Club to shop for a party she was hosting on the weekend. She knew that she could buy larger quantities of food items than she normally did, and they would also be much less expensive. She checked everything off her list and proceeded to the checkout lines. Passing a display of fresh flowers, she thought "Wouldn't those be nice for the party?" She selected one of the bouquets and placed it in her cart. Tori has most likely engaged in ______ when selecting the food for her party, and ____ when selecting the flowers.

According to Coleman's major social class categories, which of the following social classes in our culture has these characteristics: lives in well-kept neighborhoods, likes fashionable items, and is often found in management positions?

After certain inputs have been selected to reach an individual's awareness, the next step in the perceptual process is perceptual

Limited problem solving is used when purchasing frequently bought, low-cost items needing very little decision effort.

What can marketers do to reduce cognitive dissonance in a consumer who has just purchased an expensive product?

Why are consumer attitudes an important issue for marketers to study? Can attitudes be changed easily by marketers? Explain.

Involvement that is temporary and results from a specific set of circumstances is called situational involvement.

Dissatisfaction may occur shortly after a purchase; this is called cognitive dissatisfaction.

Some of the criteria used in the evaluation of alternatives stage of the consumer buying decision process are also used during the postpurchase evaluation stage.

In the process of perception, individuals receive sensations through sight, sound, taste, smell, and hearing. These sensations are called

Time dimensions on the buying decision include how long it may take to become knowledgeable about a product.

The three major categories of influences on the consumer buying decision process are:

Buyers' actions are affected by one or more internal energizing forces geared toward satisfying needs, which are called

Marketers should view customers as problem solvers.

If an information input is useful in satisfying a person's current needs, it is more likely to reach awareness.

Mark is shopping for a new suit to wear to an important interview. He really wants to impress his prospective employer and is shopping at many stores to find the right outfit. Martin is using which type of consumer problem-solving process?

Which of the following statements about how a consumer organizes inputs that reach awareness is most accurate?