Exam 7: Consumer Buying Behavior

Psychological influences operate within individuals to determine, in part, their behavior as consumers.

Buying behavior refers to the decision processes and acts of people involved in buying and using products.

Which of the following buying situations is most consistent with routinized response behavior?

Dave is an owner and manager of three apartment buildings in northern Minnesota. During an exceptionally hot summer the temperatures soared and the toll on the window air conditioners was too much. Seventeen of them have broken down already, and more are probably going to have to be replaced. He has a total of seventy-five apartment units. Dave is now in the process of deciding how to repair the air conditioning. Should he buy new window units for all the buildings, or should he install central air conditioning? What type of decision is Dave facing?

Purchasers who intend to use or benefit from the purchased product and do not buy products for business purposes are called the

Identify and describe the five major categories of situational influences.

A major part of perception involves information processing.

Many aspects of consumer buying decisions are affected by the individual's level of involvement. Level of involvement is

There is strong research evidence that personality characteristics are major determinants of purchasing power.

Jenny plans to buy a new swimsuit for her spring break cruise. She has not seen this year's styles and thus will do some comparison shopping before making a purchase decision. Jenny is engaging in

Shaun is going shopping with his dad to buy his first baseball glove for Little League. He listens to his dad talk to the salesperson at the sporting goods store, watches him examine the stitching in the glove and then rub his finger over the leather palm. Shaun's observations are part of his

Marissa goes to Target to purchase school supplies for her two children. As she is approaching the check-out counter, she sees a vase she just has to have and buys it immediately. Marissa's purchase of the vase is an example of

Children often achieve ____ by observing parents and older siblings in purchase situations and then through their own purchase experiences.

The values, knowledge, beliefs, customs, objects, and concepts of a society affect how people make purchasing decisions.

For which of the following products would a consumer most likely use limited problem solving?

A person receives information inputs through the senses.

A buyer's actions at any point in time are affected by one major motive.

A consumer belongs to only one subculture.

Social surroundings during the purchase decision do not include the presence of a salesperson.

When a new variety of Kashi whole-grain breakfast cereals is first introduced, consumers will most likely engage in ____ when deciding whether or not to purchase this new product.